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Rajiv Dingra’s 3Cs: Chicken, Chai and Caramel Popcorn?blur=25

Rajiv Dingra’s life away from work is mostly filled with chicken, travel and adventure

Venkata Susmita Biswas May 27, 2017 7:31 AM

PepsiCo enters dairy market with Quaker Oats + Milk?blur=25

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India

Venkata Susmita Biswas May 17, 2017 7:53 AM

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT?blur=25

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Venkata Susmita Biswas May 16, 2017 7:52 AM

Parle spends over Rs 50 cr on consolidating brand identity?blur=25

Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle

Venkata Susmita Biswas May 11, 2017 8:18 AM

Global markets: The next frontier for Indian OTT platforms?blur=25

While Indian users remain averse to S-VOD, OTT players look at a foray into the international market for a piece of the S-VOD pie

Venkata Susmita Biswas May 10, 2017 7:59 AM

Republic TV trends on Twitter with 100 tweets a minute?blur=25

The much-awaited Republic TV goes live amidst mixed reviews, Twitter buzz

Venkata Susmita Biswas May 8, 2017 8:12 AM

Eveready to shift focus on appliances; likely to double ad-spends ?blur=25

Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market

Venkata Susmita Biswas Apr 19, 2017 7:51 AM

Google Areo uses unique model to enter food delivery and home services sector?blur=25

Technology giant Google plays it safe with its foray; will function only as an aggregator and not enter the fulfilment part of the business

Venkata Susmita Biswas Apr 18, 2017 8:21 AM

Brands focus on South India centric marketing for Bahubali - 2?blur=25

Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28

Venkata Susmita Biswas Apr 17, 2017 7:56 AM

Abhay Deol slams fellow actors endorsing fairness creams, fans racism debate?blur=25

Deol’s witty posts mocking at celebrity ads that perpetuate the inferiority of dark skin go viral on social media

Venkata Susmita Biswas Apr 13, 2017 8:17 AM

Amazon India Backs Chonkpur Cheetahs for IPL 2017?blur=25

Amazon India, a presenting sponsor for IPL 2017, launched a new campaign around the IPL T20 theme on Wednesday. The campaign titled India ke Sapno ki Apni Dukaan is Amazon’s first ever IPL-related campaign

Venkata Susmita Biswas Apr 6, 2017 8:02 AM

Scatter Solutions will soon tell brands what they should talk about: Rajan Srinivasan?blur=25

Exchange4media caught up with CEO and Founder Rajan Srinivasan for the complete low down on Scatter’s journey from 2014 and what is in store for 2017

Venkata Susmita Biswas Apr 5, 2017 8:46 AM

Adidas to go fully digital; will Indian brands follow suit ??blur=25

Adidas ads will no longer be seen on television. Kasper Rorsted, CEO, Adidas recently said that the brand’s entire marketing initiatives will move to digital channels.

Venkata Susmita Biswas Apr 4, 2017 8:23 AM

Terminally ill patients teach us how to #LaughAtDeath?blur=25

: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualised by Medulla Communications

Venkata Susmita Biswas Mar 31, 2017 8:37 AM

Being desi: Lufthansa India’s success story?blur=25

Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth

Venkata Susmita Biswas Mar 29, 2017 9:30 AM