Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

Venkata Susmita Biswas Jul 25, 2017 7:34 AM


International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Venkata Susmita Biswas Jul 24, 2017 8:05 AM


Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learning stand-up comedy!

Venkata Susmita Biswas Jul 22, 2017 7:45 AM


We speak to Avisha Goswamy, VP - Sales and Alliances on how a niche segment website became a universal platform

Venkata Susmita Biswas Jul 14, 2017 7:45 AM


The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas Jul 11, 2017 7:37 AM


A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Venkata Susmita Biswas Jul 5, 2017 8:16 AM


Google has sufficient data on users for targeted advertising, does not need to scan emails any longer

Venkata Susmita Biswas Jun 29, 2017 7:33 AM


Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

Venkata Susmita Biswas Jun 27, 2017 8:30 AM

Star Sports 1 Tamil TVC is all about Tamil Pride?blur=25

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

Venkata Susmita Biswas Jun 14, 2017 7:59 AM

Lota party vs love: Akshay Kumar's Toilet Ek Prem Katha takes PM's Swachh Bharat Abhiyan to a whole new level?blur=25

Censor Board chief, Pahlaj Nihalani hailed the film for promoting the government’s Swachh Bharat Abhiyan and said that the film should enjoy a tax-free status

Venkata Susmita Biswas Jun 13, 2017 7:56 AM

PayU's LazyPay will let you put off payments by 15 days ?blur=25

PayU has set aside $50 million to develop, market, and promote the one of its kind deferred online payments service that launches in India today

Venkata Susmita Biswas Jun 7, 2017 7:46 AM

What drives China's marketing and advertising machinery??blur=25

Burns decodes China’s marketing/advertising/PR industries and the major trends driving the Chinese industry

Venkata Susmita Biswas Jun 5, 2017 7:50 AM

e4mchillout: Rubeena Singh is a Weekend Ninja!?blur=25

Fitness enthusiast, gardener, fashionista, gracious host, daughter and mother -- these are just some of the roles Rubeena Singh, CEO, iProspect, juggles on an average weekend

Venkata Susmita Biswas Jun 3, 2017 7:07 AM

Samsung India keeps up the emotional thread, talks taking pride in a daughter in new ad?blur=25

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Venkata Susmita Biswas Jun 1, 2017 8:29 AM

Marketing campaigns for intimate hygiene products need to be bold: Neeta Aggarwal, Ozone Group?blur=25

Intimate hygiene products have grown significantly in the last couple of years, attracting new players like Ozone 1M to the Rs 200-250 crore market

Venkata Susmita Biswas May 30, 2017 7:32 AM

GM could not innovate for the Indian market, say branding experts?blur=25

The companyhad been performing poorly in India and held less than one percent share of India’s car market

Venkata Susmita Biswas May 29, 2017 7:39 AM