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Can good advertising determine the outcome of the 2014 Lok Sabha elections??blur=25

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

The Publicis-Omnicom structure will not last: Sir Martin Sorrell?blur=25

Who will be the leader? Where is the CEO going to be based? Are clients and employees happy? - are few pertinent questions the WPP Chief raised. The structure will be changed soon, he said

Twishy Sep 20, 2013 8:27 AM

Will Sony Xperia Z1 fall prey to Samsung Galaxy Note 3??blur=25

In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?

Twishy Sep 19, 2013 8:55 AM

Samsung's new launches to bet big on demonstrations to reach TG?blur=25

In addition to TV & digital, the mobile brand will lay big focus on retail experience to market latest offerings Samsung Galaxy Note 3 & Galaxy Gear. This is because 'seeing is believing', says Country Head Vineet Taneja

Twishy Sep 18, 2013 8:06 AM

By the end of 2013, 70% of our clients will be Indian: Rohit Ohri?blur=25

The Exec Chairman of Dentsu India Group talks about his effort in trying to change the perception of Dentsu being 'a Japanese ad agency with Japanese clients' and the agency's various acquisitions, among other things

Twishy Sep 17, 2013 8:25 AM

"Future of advertising will be in Brazil, India, Indonesia & China"?blur=25

This is a good opportunity for India and a very good time to consider a digital bill of rights, say experts, while speaking at CII Big Picture Summit, 2013

Twishy Sep 16, 2013 8:39 AM

Consumers have moved 10 yrs ahead of the industry: Rajan Anandan?blur=25

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy Sep 16, 2013 8:35 AM

Magicbricks awards digital media mandate to Blazar?blur=25

The win comes on the back of a multi-agency pitch. The incumbent on the account is ZenithOptimedia

Twishy Sep 16, 2013 8:14 AM

Asian Paints adds emotional charm to 'Har ghar kuch kehta hai' proposition?blur=25

The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home

Twishy Sep 11, 2013 8:17 AM

LIC meets media, digital and OOH advertising agencies?blur=25

The agencies will be expected to conceptualise & design various media campaigns in keeping with the overall strategy of LIC. Applications have to be submitted by Sep 12

Twishy Sep 10, 2013 8:10 AM

The Newshour with Flipkart!?blur=25

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping

Twishy Sep 9, 2013 8:09 AM

HCL ventures into healthcare; awards creative mandate to Draftfcb Ulka?blur=25

After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business

Twishy Sep 5, 2013 9:30 AM

HCL ventures into healthcare; awards creative mandate to Draftfcb Ulka?blur=25

After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business

Twishy Sep 5, 2013 7:45 AM

Dulux' hilarious TVCs drive home the message?blur=25

The insight behind the campaign is that Dulux not only assures good looking exteriors, but also offers the best protection against the vagaries of nature and cracks

Twishy Sep 4, 2013 8:21 AM

Law & Kenneth bags creative duties of Choko la?blur=25

The win comes on the back of a multi-agency pitch that took place in New Delhi. The incumbent on the account is Draftfcb Ulka

Twishy Sep 3, 2013 8:28 AM

A voice in your head telling you to grab a Heineken??blur=25

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

Twishy Sep 2, 2013 8:04 AM

140 characters to quit smoking?blur=25

Targeting youth, Creativeland Asia has conceptualised a Twitter crowdsourced song #DontSmokeBecause on anti-smoking for brand Godrej Aer

Twishy Aug 30, 2013 8:03 AM

Titan Eye Plus expands TG to attract older consumers with latest campaign?blur=25

The brand has picked up a good idea that works towards making older people feel that Titan spectacles can make them young again at an affordable price range

Twishy Aug 28, 2013 8:08 AM

Ogilvy & Mather bags creative duties of Navbharat Times?blur=25

Confirming the news to exchange4media, the brand shared that it was in talks with O&M and there wasn't any multi-agency pitch

Twishy Aug 28, 2013 8:05 AM

Air India calls for creative pitch?blur=25

The brand has only invited agencies that have full-fledged offices in Delhi, Mumbai, Kolkata and Chennai. Last date for sending the applications is September 12

Twishy Aug 27, 2013 8:05 AM