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Sterling Holidays urges travellers to unveil little known facts of India?blur=25

The brand has launched a digital campaign that highlights the rich heritage of India through facinating stories via its Facebook page and blog

Twishy Oct 22, 2013 7:59 AM

The Hindu urges politicians to behave as the power to re-elect lies with the youth?blur=25

The campaign is based on a very powerful insight as it asks leaders of the country to behave, for the youth are watching & voting. It is the next phase of The Hindu's 'Behave' initiative

Twishy Oct 21, 2013 8:35 AM

Look paparazzi-ready with Revlon?blur=25

Every woman is a glamorous celebrity, says Revlon with new digital campaign that encourages women everywhere to put their best celebrity face forward

Twishy Oct 18, 2013 7:58 AM

Sachin Tendulkar & Cricket - Will the terrific combo work for Toshiba??blur=25

Toshiba has launched a campaign for its Cricket Series LED TV, which has been developed in consultation with Sachin Tendulkar. Will this co-creation hit a home run?

Twishy Oct 17, 2013 8:51 AM

GAIL India scouts for advertising agencies?blur=25

GAIL India is looking to empanel ad agencies to handle routine, statutory branding / non-branding communication jobs. Last date for sending applications is October 30

Twishy Oct 17, 2013 8:16 AM

You cannot go wrong with a superhero & a dose of humour - Quikr gets full points?blur=25

Quikr's new ad portrays a superhero selling off his mobile phone on the online classified site. This ad plays on humour to drive the message, which will work for the brand

Twishy Oct 16, 2013 8:30 AM

Youth Quotient: "I get annoyed when people compare our lives to 'Mad Men'"?blur=25

Pratik Mishra, Associate - Social Media at Rediffusion Y&R talks about the high of being in advtg, reality being different from what's shown on TV, ads no longer being monologues, and more...

Twishy Oct 16, 2013 8:11 AM

Want the Idea showroom to come to you? 'Do the 121', urges the brand?blur=25

Other telecom providers too offer toll-free number service, but with this ad Idea has effectively owned the space. However, the ad is not relevant to non Idea customers, making it fairly limiting

Twishy Oct 15, 2013 7:39 AM

India a strong market for luxury cars despite slowdown, says BMW?blur=25

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:46 AM

a strong market for luxury cars despite slowdown, says BMW?blur=25

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:44 AM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'?blur=25

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

We want India to take a leadership position in G-14: IPG's Jim Hytner?blur=25

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands

Twishy Oct 8, 2013 8:02 AM

Samsung Galaxy Tab 3 bets on multi-window feature in latest TVC?blur=25

The TVC showcases different sets of people using a single Tab between them. The ad gives out the message loud and clear, but are we ready to share our screen?

Twishy Oct 7, 2013 7:41 AM

Snapdeal showcases 'saving' proposition in thought-provoking video?blur=25

In an animated film launched on YouTube, titled 'Helping India Save', the brand highlights the importance of savings and its vital role in the growth of the economy

Twishy Oct 4, 2013 8:06 AM

Economic slump forces marketers to slash budgets?blur=25

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM

Spare a minute for a safer city, says Mumbai Police?blur=25

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy Oct 1, 2013 7:54 AM

It is imperative to invest in mktg even during slowdown: Anupama Ahluwalia?blur=25

In an exclusive video interview, the VP - Mktg, India & South West Asia, Coca-Cola talks about the brand's 'screen to shelf' strategy, marketing during a downturn and importance of digital, among other things...

Twishy Sep 30, 2013 8:17 AM

Tarun Singh Chauhan quits JWT?blur=25

The Managing Partner at JWT India has put in his papers after a stint of 3 years and 2 months with the agency

Twishy Sep 27, 2013 7:57 AM

Tarun Singh Chauhan quits JWT?blur=25

The Managing Partner at JWT India has put in his papers after a stint of 3 years and 2 months with the agency

Twishy Sep 26, 2013 8:45 PM

Snapdeal retains Draftfcb Ulka as its creative partner?blur=25

Draftfcb Ulka claimed the business again post a multi-agency pitch that saw participation from leading agencies in Delhi, confirm industry sources

Twishy Sep 26, 2013 8:43 AM