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NTPC meets advertising agencies?blur=25

Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial

Twishy Nov 13, 2013 9:31 AM

SABMiller India urges to blow the whistle for road safety?blur=25

SABMiller India's 'Respect the Road - Don't drink and drive' campaign launched 'Blow The Whistle' initiative on digital. A brewer addressing the cause of driving safely is commendable

Twishy Nov 13, 2013 8:55 AM

Has the Idea ad conquered the evil inside you??blur=25

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy Nov 13, 2013 8:28 AM

NTPC meets advertising agencies?blur=25

Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial

Twishy Nov 13, 2013 7:32 AM

"Indians prefer snacking on chocolate over traditional Indian savouries"?blur=25

Chocolate market in India has been growing at 23 - 24% over the last 3 - 4 years. We see India being among the top 10 markets for Mars in the next decade, says Raghav Rekhi, Mktg Dir, Mars Intl India

Twishy Nov 11, 2013 8:19 AM

IDBI Bank attempts to pull emotional chords with its friendship tale?blur=25

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

"Tanishq's progressive thinking has only mirrored reality"?blur=25

Our Indian society is rapidly evolving and remarriage is a reality. With changing times, people are accepting it gracefully as part of life, says Deepika Tewari of Titan Company

Twishy Nov 7, 2013 7:44 AM

"Going forward, advertisers will spend more monies with digital ad networks"?blur=25

An ad network is an extension of a media agency supported by tech, explains Uma Shankar Bhardwaj, Founder & CEO, iAvatarZ Digital, speaking about the business of such networks in India

Twishy Nov 6, 2013 7:38 AM

Kingfisher takes to crowd sourcing to create a new lingo - ‘Kinglish’?blur=25

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

Unbranded Diwali: Somber mood prevails this festive season?blur=25

With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be

Twishy Nov 1, 2013 9:11 AM

Ranbir Kapoor's playful ride on Hero Maestro makes scooters cool?blur=25

The ad brings a light-hearted twist to the age-old conversation between a boy and a girl. The entertaining storyline & excellent casting will urge youngsters to relook at the scooter category

Twishy Oct 31, 2013 9:01 AM

Tata Sky's new app to resonate with people on the go?blur=25

Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality

Twishy Oct 30, 2013 7:31 AM

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25?blur=25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead

Twishy Oct 30, 2013 7:25 AM

Tanishq breaks old norms, celebrates the beauty of remarriage?blur=25

The brand's new ad attempts to breaks the social stigma of second marriage. It has been widely appreciated as it has everything - the love of a mother, the affection of a father and the subtle beauty

Twishy Oct 29, 2013 8:56 AM

In expansion vs. experience, experience will always lead: Ashish Gupta?blur=25

The Dir Mktg of BlackBerry India talks about the brand's increased focus on activations, targeting the youth, launching BBM across platforms & why there will be no ATL advtg this festive season

Twishy Oct 28, 2013 8:46 AM

Clients shouldn’t pay by commission or fees, but by sales: Jim Hytner?blur=25

If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy Oct 26, 2013 8:20 AM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani?blur=25

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Micromax - Hugh Jackman association more than just another celebrity endorsement?blur=25

Bringing on board Hollywood's hottest celebrity will address Micromax's specific problem of not being acceptable to the young urban mobile users, who prefer intl brands Apple & Samsung

Twishy Oct 24, 2013 9:18 AM

Aircel spreads the joy of little extra?blur=25

Targeting youth, Aircel has launched a digital campaign that highlights how simple things like getting a something little extra brings a lot of pleasure. The new film, featuring Dhoni, hits a sixer

Twishy Oct 24, 2013 8:12 AM

Extra samaan bech de at OLX?blur=25

OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more

Twishy Oct 22, 2013 9:08 AM