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We are hopeful of better months ahead: Aniruddha Haldar?blur=25

The company & its distribution are well positioned to take advantage of the conventionally strong Q4 & production is being ramped up to meet this demand, says the GM, Mktg - Scooter, TVS Motor Company

Twishy Dec 18, 2013 8:56 AM

Is Pantene strong enough to shine??blur=25

The ad highlights how identical behaviour of men and women at workplace earns different labels and aims at breaking down the gender stereotypes

Twishy Dec 18, 2013 8:39 AM

Strategies should be first built in emerging markets rather than developed ones: Experts?blur=25

With resource constraints & changing consumer expectations, it is important for brands to adopt smart & innovative ideas for sustainable growth in 2014, say industry leaders

Twishy Dec 13, 2013 8:42 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad?blur=25

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

LINE scouts for a creative partner?blur=25

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 9:39 AM

LINE scouts for a creative partner?blur=25

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 7:44 AM

Ranbir Kapoor dunks into the Oreo family?blur=25

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Twishy Dec 9, 2013 8:17 AM

Rediffusion elevates Komal Bedi Sohal as Chief Creative Officer?blur=25

Rediffusion Y&R also announces the elevation of Chraneeta Mann as National Creative Director – Regional

Twishy Dec 6, 2013 1:55 PM

Ford woos auto enthusiasts with its Midnight Surprise?blur=25

On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involving print, digital & TV for the same

Twishy Dec 6, 2013 8:58 AM

Goibibo.com awards creative duties to JWT?blur=25

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 10:30 AM

Will the Birla Sun Life Mutual Fund ad attract potential investors??blur=25

The brand's new campaign aims at creating the right awareness about mutual funds so that a common man can understand its potential as a powerful investment option

Twishy Dec 5, 2013 9:07 AM

Goibibo.com awards creative duties to JWT?blur=25

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 7:55 AM

Saatchi & Saatchi CEO Matt Seddon quits?blur=25

Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered

Twishy Nov 29, 2013 9:42 AM

Saatchi & Saatchi CEO Matt Seddon quits?blur=25

Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered

Twishy Nov 29, 2013 8:42 AM

"Along with topicality, brands need to create a connect that is contemporary"?blur=25

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy Nov 28, 2013 8:06 AM

Vodafone catches pulse of the youth with 'uninterrupted sharing' proposition?blur=25

The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them

Twishy Nov 25, 2013 8:42 AM

Are you ready for a game with chess Grandmaster Viswanathan Anand??blur=25

Crocin Cold & Flu Max's Facebook Chess Challenge allows consumers to win 5 daily prizes; 10 lucky winners will get to meet Anand & one of them will get to play a game of chess with him

Twishy Nov 20, 2013 8:26 AM

Google (Emotional) Search reunion ad moves hearts?blur=25

The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad

Twishy Nov 18, 2013 9:10 AM

Can Himalaya make your skin troubles fly??blur=25

The new ad showcases young girls celebrating freedom from skin troubles by writing them on sky lamps that are lit up & set free. The primary objective is to highlight the new product packaging

Twishy Nov 15, 2013 8:14 AM

Garnier Men lights up lives of hundreds of villagers across India via social?blur=25

The brand's 'PowerLight A Village' initiative ensures every like, share & comment on its social platforms contributes a unit of energy. About 800 households have benefited so far

Twishy Nov 15, 2013 7:56 AM