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A journalist is known by his last story: Deepak Chaurasia?blur=25

The Editor-in-Chief of India News shares the secret to the channel's success, the programming line-up for the General Elections, some controversies and more

Twishy Jan 13, 2014 8:19 AM

JK Tyre showcases the human aspect of long journeys in latest TVC?blur=25

Conceptualised by Contract, the core of the campaign is about reconnecting relationships with family and friends that are missing in the hustle-bustle of modern day living

Twishy Jan 10, 2014 8:50 AM

Why brands love Ranbir Kapoor??blur=25

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility in the hyper-competitive market

Twishy Jan 9, 2014 9:00 AM

Brand excitement remains muted at the onset of the New Year?blur=25

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

Five trends reshaping creativity in 2014?blur=25

The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strategy for a brand at a minimal cost

Twishy Jan 6, 2014 9:09 AM

Marketers look forward to a more optimistic 2014 after annus horriblis?blur=25

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year

Twishy Jan 3, 2014 9:36 AM

Rewind 2013: Tough conditions will prevail for the next 8-9 months - Kapil Arora?blur=25

Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North

Twishy Jan 2, 2014 10:22 AM

IMPACT Digital Power 100 predicts the top five digital trends for 2014?blur=25

The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting

Twishy Jan 2, 2014 9:21 AM

Rewind 2013: Tough conditions will prevail for the next 8-9 months - Kapil Arora?blur=25

Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North

Twishy Jan 2, 2014 8:43 AM

Rewind 2013: Dentsu reports 60 pc growth in 2013?blur=25

Dentsu India Group's Rohit Ohri and Soumitra Karnik share about the agency's key achievements, acquisitions and account wins in the year 2013

Twishy Jan 1, 2014 10:58 AM

Rewind 2013: Dentsu reports 60 pc growth in 2013?blur=25

Dentsu India Group's Rohit Ohri and Soumitra Karnik share about the agency's key achievements, acquisitions and account wins in the year 2013

Twishy Jan 1, 2014 9:38 AM

Rewind 2013: Top five digital campaigns that created a buzz?blur=25

Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013

Twishy Dec 30, 2013 10:07 AM

Rewind 2013: Top five digital campaigns that created a buzz?blur=25

Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013

Twishy Dec 30, 2013 7:41 AM

Rewind 2013: A year of mergers, movements & outstanding ideas for Indian advtg?blur=25

Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year

Twishy Dec 26, 2013 10:22 AM

Rewind 2013: A year of mergers, movements & outstanding ideas for Indian advtg?blur=25

Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year

Twishy Dec 26, 2013 8:51 AM

Titan sings the signature tune to redefine the 'Joy of Gifting'?blur=25

The new ad from Titan aims to highlight the brand's popular theme music & celebrate the joy of gifting, while infusing warmth into the very moment a gift changes hands

Twishy Dec 24, 2013 8:31 AM

Rewind 2013:Top five ads that redefined creativity?blur=25

Despite the industry buzzing with negativity & scams, creative volcanoes exploded to give us ads that made us smile amid the gloom & left long-lasting impression on our minds

Twishy Dec 23, 2013 10:18 AM

Nandan Nilekani, Rajan Anandan & Deepinder Goyal top IMPACT Digital Power 100 List 2013?blur=25

In its second year, the comprehensive list celebrates the real movers & shakers in India's digital media industry, who are pioneering the growth of the digital economy

Twishy Dec 23, 2013 8:17 AM

Rewind 2013:Top five ads that redefined creativity?blur=25

Despite the industry buzzing with negativity & scams, creative volcanoes exploded to give us ads that made us smile amid the gloom & left long-lasting impression on our minds

Twishy Dec 23, 2013 8:05 AM

The youth is as dynamic as data, say experts?blur=25

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM