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Micromax - MAdly in love with ads?blur=25

Conceptualised by Lowe Lintas and Partners, the MAd campaign promotes the product by paying tribute to few iconic Indian ads in a humorous manner

Twishy Feb 5, 2014 7:53 AM

Commerce, conscience & celebrity endorsements?blur=25

Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the crucial point: shouldn't celebrities

Twishy Feb 3, 2014 8:08 AM

BJP should attack the Congress through a line like 'baat haath se nikal chuki hai'?blur=25

Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts

Twishy Jan 31, 2014 8:22 AM

Tata Docomo meets creative agencies?blur=25

The size of the account is estimated to be more than Rs 100 cr. It is learnt that several leading agencies are a part of the review

Twishy Jan 29, 2014 8:22 AM

A tune which is not RaGa – Mein Nahin? Hmmm!?blur=25

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

"A good campaign can emerge out of any region if the brief is good & the client is brave"?blur=25

Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said that advtg is about public engagement & understanding human insights

Twishy Jan 28, 2014 8:49 AM

Thank God, I am out of it: Mohammed Khan?blur=25

Khan was conferred with 'The Indian Creativity Hall of Fame' by exchange4media on Jan 24. The ad veteran laments that advtg no longer talks to people. It talks at them. He points out all that is wrong with this industry today

Twishy Jan 27, 2014 8:33 AM

Leo Burnett wins Network of the Year at Epica Awards 2013?blur=25

Leo Burnett's total tally was 32 metals. Forsman & Bodenfors was declared Agency of the Year with 15 awards. France topped the country rankings with 75 awards

Twishy Jan 25, 2014 10:55 AM

Airtel's Arun Sharma joins IPG Mediabrands?blur=25

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 23, 2014 7:45 AM

Airtel's Arun Sharma joins IPG Mediabrands?blur=25

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 22, 2014 7:46 PM

Titan goes seductive with SKINN?blur=25

The brand has launched its first TV commercial, conceptualised by JWT India, that showcases the chemistry between strangers and the idea of being seduced by a great fragrance

Twishy Jan 22, 2014 8:23 AM

Maruti awards Celerio's creative duties to Publicis Capital?blur=25

The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news

Twishy Jan 21, 2014 11:22 AM

Maruti awards Celerio's creative duties to Publicis Capital?blur=25

The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news

Twishy Jan 21, 2014 8:11 AM

News is no longer bound to restrictions of appointment viewing: Rizwan Khan?blur=25

The advent of various digital formats and the growing acceptance of citizen journalism have changed the entire broadcasting industry as information leaks out much earlier, says the international journalist & TV host

Twishy Jan 20, 2014 7:56 AM

We are hopeful of a meteoric rise in the mass segment: Yadvinder Singh Guleria?blur=25

More & more visibility of the product in the rural market will help spread more positive word of mouth, which will in turn drive sales, says the VP, Sales & Marketing, Honda Motorcycle & Scooter India

Twishy Jan 18, 2014 9:46 AM

Jammu & Kashmir Tourism scouts for advertising agencies?blur=25

The empanelment of advertising agencies will be for a period of three years. Interested agencies have to submit the proposals to the J&K Government by Jan 25, 2014

Twishy Jan 17, 2014 8:14 AM

Tata-Singapore Airlines in talks with creative agencies?blur=25

The multi-agency pitch is underway in New Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 15, 2014 9:22 AM

CNN-IBN meets creative agencies?blur=25

The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 14, 2014 10:05 AM

CNN-IBN meets creative agencies?blur=25

The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 14, 2014 8:05 AM

We will be launching India News Business by next quarter: Kartikeya Sharma?blur=25

The MD of ITV Network shares that the group will be coming out with four more channels over the next two quarters, however, there are no further plans to enter the print space

Twishy Jan 13, 2014 8:40 AM