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Mitsubishi India parks creative biz with Euro RSCG India?blur=25

Following a multiagency pitch, Mitsubishi India has appointed Euro RSCG as its creative partner. Euro will work on the entire portfolio of the brand in India.

Tasneem Limbdiwala Jun 1, 2011 8:48 AM

Almond Board of California media pitch underway?blur=25

Almond Board of California is scouting for a media partner and the organisation is in talks with a few leading agencies. Sudarshan Mazumdar, National Programme Manager, Almond Board of California, has confirmed the pitch call.

Tasneem Limbdiwala Jun 1, 2011 8:48 AM

Reach or frequency, radio on the run?blur=25

Broadening the reach and planning for radio has been very much on the cards for all radio players, now the major concern is where this medium figures in clients’ media mix...

Tasneem Limbdiwala May 27, 2011 8:43 AM

RiddiSiddi Bullions Limited picks Six Inches as its full service agency?blur=25

RiddiSiddi Bullions Limited (RSBL), India’s bullion traders, has appointed Six Inches Communication, for the holistic brand communication of its various products.

Tasneem Limbdiwala May 25, 2011 8:37 AM

Saatchi & Saatchi’s Stephen Rothman on mobilisation of ideas?blur=25

On his maiden visit to India, Stephen Rothman, Global Planning Head on Pampers, at Saatchi & Saatchi speaks about mobilising ideas that are relevant.

Tasneem Limbdiwala May 23, 2011 8:29 AM

MWG TAG bags creative mandate of Blackberry apparel?blur=25

Close on the heels of bagging JPSI’s F1 racing arena business, MWG TAG has pocketed the creative duties of Blackberry, the apparel brand from Mohan Clothing Co.

Tasneem Limbdiwala May 20, 2011 8:26 AM

Mitsubishi scouts for creative partner?blur=25

Hindustan Motors-Mitsubishi has invited agencies to pitch for its creative business. The pitch is based out of Chennai. Contract Advertising is the incumbent agency.

Tasneem Limbdiwala May 19, 2011 9:20 AM

Ernst & Young’s Mark Borao on monetising digital content?blur=25

Mark Borao, Global Advisory leader, M&E of Ernst & Young speaks to exchange4media on the new trends in digital content and addresses the challenges of monetisation of content and distribution across multiple platforms.

Tasneem Limbdiwala May 12, 2011 10:10 AM

Laqshya’s OOH innovation for Star Ananda’s poll campaign?blur=25

Laqshya OMI has initiated an election specific OOH campaign for Bengali channel Star Ananda for the Kolkata market.

Tasneem Limbdiwala May 11, 2011 9:42 AM

Mudra West bags creative duties of BBC TopGear mag?blur=25

BBC TopGear, the motoring media brand owned by BBC Worldwide, has appointed Mudra West to handle its creative duties. No pitch process was involved and Mudra bagged the business on the basis of its credentials.

Tasneem Limbdiwala May 10, 2011 9:09 AM

Reporter’s Diary: Summers, holidays, Alphonso ... but ‘Work calls’?blur=25

The story of summer begins with holidays and Alphonsos. But for a professional, be it summers or winters, duty calls, muses Tasneem Limbdiwala...

Tasneem Limbdiwala May 7, 2011 8:50 AM

Mudra West ends 2010 with 30 pc growth; adds 8 new businesses?blur=25

Mudra West has ended its financial year at a 30 per cent growth rate and had bagged eight new businesses in 2010 that added to its performance...

Tasneem Limbdiwala May 5, 2011 8:33 AM

MWG TAG bags JPSI’s F1 racing arena biz; ac size Rs 25-30 cr?blur=25

MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has bagged the F1 racing arena brand business of Jaypee Group’s JPSI. Highly placed sources estimate the business to be in the region of Rs 25-30 crore.

Tasneem Limbdiwala May 4, 2011 2:59 PM

Manjiri Kamat quits MEC India, heads back to Malaysia?blur=25

After a two-year stint, Manjiri Kamat, General Manager for Mumbai and Bangalore operations at MEC India, has put in her papers. She is moving back to Malaysia.

Tasneem Limbdiwala May 3, 2011 8:51 AM

AMO Communications bags Sansui & Kelvinator creative mandate?blur=25

Following a multi-agency pitch, Videocon Group has appointed AMO Communications to handle the creative business for its Sansui and Kelvinator businesses.

Tasneem Limbdiwala Apr 29, 2011 9:05 AM

Shailesh Velandy puts in his papers at Mudra Max?blur=25

Shailesh Velandy, Vice-President, Mudra Max has put in his papers after a three-year stint. Confirming the news to e4m, Velandy said, “A long solo travel plan is on the cards”.

Tasneem Limbdiwala Apr 29, 2011 8:52 AM

Gourav Tandon floats Apex Integrated Marketing?blur=25

Following his exit from Mediascope Publicitas as COO, Gourav Tandon has floated a full service OOH agency.

Tasneem Limbdiwala Apr 15, 2011 8:45 AM

CavinKare to announce creative partner for new brand soon?blur=25

CavinKare India is in the process of finalising a creative partner for its new fashion hair colour brand. Sources say the account is likely to land with Contract India.

Tasneem Limbdiwala Apr 14, 2011 8:26 AM

GoaFest 2011:  Conclave a good idea, but action needed too: Ad frat?blur=25

Industry’s leading names share in what ways conclaves such as the one presented by AAAI on ‘Preparing the profession for the new decade’ benefited the advertising industry…

Tasneem Limbdiwala Apr 8, 2011 9:12 AM

GoaFest 2011: Mapping the digital communication path?blur=25

Social media has been changing the way people communicate, and brands are now gradually learning to talk the social media language. An ASCI workshop at the GoaFest 2011 sought to find out ways in which brands were leveraging this emerging medium.

Tasneem Limbdiwala Apr 7, 2011 8:38 AM