Authors

Modi’s mass appeal, his segmenting of the target audience and oratory skills led to the growth of his brand, say experts

Tasmayee Laha Roy & Ruhail Amin 27-May-2019

Industry experts decode how Salman Khan’s mass appeal and his Eid movies prove to be a good deal for brands and market influencers alike

Tasmayee Laha Roy & Ruhail Amin 20-May-2019

News channels have come up with exclusive offers to make it a lucrative investment proposition for advertisers

Tasmayee Laha Roy & Ruhail Amin 14-May-2019

While Facebook has made it mandatory to produce verification documents, Twitter India has been working with political parties and Election Commission to report suspicious activities on its portal

Tasmayee Laha Roy & Ruhail Amin 04-March-2019

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