Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

AccentureDroga?blur=25

Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency

Tasmayee Laha Roy Apr 8, 2019 8:45 AM

Google?blur=25

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

Tasmayee Laha Roy Apr 4, 2019 10:40 AM

electionsCableTV?blur=25

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy Apr 4, 2019 8:26 AM

Afsar Zaidi?blur=25

Zaidi, Co-Founder and CEO at HRX says the brand will now foray into the Dubai market. He talks to exchange4media on expansion plans and brand associations

Tasmayee Laha Roy Apr 2, 2019 9:00 AM

TVF?blur=25

The digital content creators are now experimenting with genres and formats. From black & white originals to full length feature film, 2019 will be a year of experiments for TVF

Tasmayee Laha Roy Apr 1, 2019 8:51 AM

Congress?blur=25

The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources

Tasmayee Laha Roy Mar 29, 2019 8:41 AM

ashish shah?blur=25

Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season

Tasmayee Laha Roy Mar 29, 2019 8:33 AM

BigGanga?blur=25

The Bhojpuri GEC, from the house of Zee, aims to give strong competition to Hindi GECs in Bihar & Jharkhand region

Tasmayee Laha Roy Mar 26, 2019 8:48 AM

OTT?blur=25

The e-commerce policy, if implemented in its present form, may prove to be a threat to Originals from global OTT platforms like Netflix and Amazon Prime, say experts

Tasmayee Laha Roy Mar 25, 2019 8:33 AM

Mithila Palkar?blur=25

Palkar is the brand face of Joy Face wash. The commercials for the same were released earlier this month. New set of commercials for the brand’s sunscreen range is all set to go on air in April

Tasmayee Laha Roy Mar 23, 2019 9:11 AM

BusinessLine?blur=25

Kalinga Institute of Social Sciences was awarded Social Transformation award for providing education in Naxal­ affected hinterlands; Digital Transformation award went to eNAM for empowering farmers

Tasmayee Laha Roy Mar 18, 2019 7:29 PM

newspaper?blur=25

The price now stands somewhere close to 700 USD per tonne, as compared to an all-time high of 820 USD per tonne

Tasmayee Laha Roy Mar 15, 2019 8:49 AM

OTT?blur=25

From YouTube to Netflix to Amazon Prime, Alt Balaji, ZEE5 and regional OTT platforms like Hoichoi, all have been focusing on content led by a woman cast

Tasmayee Laha Roy Mar 8, 2019 9:11 AM

News?blur=25

On March 1, the day Wing Commander Abhinandan Varthaman returned to India, viewership of news channels surpassed that of general entertainment channels

Tasmayee Laha Roy Mar 8, 2019 8:24 AM

elections?blur=25

While Facebook has made it mandatory to produce verification documents, Twitter India has been working with political parties and Election Commission to report suspicious activities on its portal

Tasmayee Laha Roy & Ruhail Amin Mar 4, 2019 8:25 AM

audio OTT?blur=25

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy Mar 1, 2019 9:35 AM

Hans Paul Berkner?blur=25

Burkner, Chairman, Boston Consulting Group says the debate on data ownership and data inheritance is coming up in a big way in the days to come

Tasmayee Laha Roy Feb 26, 2019 8:45 AM

elections?blur=25

As per industry sources, the state government spent on advertising in two phases — during Kumbh and after Priyanka Gandhi’s first rally — and this will get regular as we near the elections

Tasmayee Laha Roy Feb 26, 2019 8:17 AM

PranavMistry?blur=25

Mistry, Head-Think Tank Team & Global Vice President-Research, Samsung, spoke about the future of mobiles and wearable information technology

Tasmayee Laha Roy Feb 25, 2019 9:40 AM

ChrisTung?blur=25

At the 44th IAA World Congress in Kochi, the Chief Marketing Officer of Alibaba talks about their data-driven new marketing suite called uni-marketing

Tasmayee Laha Roy Feb 22, 2019 8:19 AM