Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

television?blur=25

Industry experts believe lower costs and higher reach are giving advertising in regional content a push

Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM

pinkslip?blur=25

More than 1000 journalists have lost their job in the recent past. What’s next for them?

Tasmayee Laha Roy Sep 4, 2019 8:54 AM

Recession?blur=25

Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders

Tasmayee Laha Roy Aug 29, 2019 8:42 AM

TV?blur=25

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM

Parle G Sacred Games?blur=25

The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement

Tasmayee Laha Roy Aug 21, 2019 8:38 AM

YouTube?blur=25

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM

KalliPurie?blur=25

The Vice Chairperson of India Today Group says the biggest challenge in the news industry today is credibility tied in with the pace of internet

Tasmayee Laha Roy Aug 20, 2019 8:26 AM

Reliance?blur=25

RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to roll out optical fiber-based fixedline broadband service JioFiber

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 13, 2019 7:46 AM

ConsumerProtection?blur=25

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

CCD?blur=25

Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong

Tasmayee Laha Roy Aug 8, 2019 8:13 AM

Modi?blur=25

Khadi’s share in textile production doubled in the last five fiscals. On National Handloom Day, we find how the success of Khadi is proof of marketing done right

Tasmayee Laha Roy Aug 7, 2019 8:01 AM

aliHussein?blur=25

The COO of the platform says Eros Now users in Tier II/III cities watch content for more than 21 hours in a week, which is the highest among all major OTT platforms in India

Tasmayee Laha Roy Aug 3, 2019 7:27 PM

Whatsapp?blur=25

With close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts

Tasmayee Laha Roy Aug 2, 2019 8:16 AM

Essel Group?blur=25

The Essel Group, which has initiated the process of divesting its key assets, will now sell stakes in their power and infrastructure projects

Tasmayee Laha Roy Jul 31, 2019 11:17 PM

News?blur=25

The newly formed News Broadcasters Federation wants to work with the MIB for several industry initiatives 

Tasmayee Laha Roy Jul 30, 2019 8:21 AM

watsapp?blur=25

As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

Byju?blur=25

The personalised learning app has finalised plans to hit international English speaking markets like the US and the UK, says Atit Mehta, Head of Marketing, BYJU’S

Tasmayee Laha Roy Jul 29, 2019 8:21 AM

cableTV?blur=25

With big brands entering the medium post digitisation, cable TV industry, as per industry estimates, is seeing ad spends of at least Rs 200 crore annually

Tasmayee Laha Roy Jul 24, 2019 8:38 AM

SonyLIV?blur=25

The platform has a strong line-up of content for next six months, including The Ashes, the West Indies tour of India and the 11th season of Kaun Banega Crorepati

Tasmayee Laha Roy Jul 19, 2019 8:36 AM

faceapp?blur=25

Data security experts say FaceApp users may be giving access to a lot of data stored on their phones, and that not all understand the nuances of the terms of service

Tasmayee Laha Roy Jul 19, 2019 8:27 AM