Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Avinash Pant?blur=25

The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more

Tasmayee Laha Roy Oct 19, 2020 8:19 AM

News?blur=25

Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur

Tasmayee Laha Roy Oct 14, 2020 8:50 AM

TRP?blur=25

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

News?blur=25

Industry heads say for long-time deals and relations with advertisers, balanced news is still the way forward for most news channels

Tasmayee Laha Roy Oct 8, 2020 8:52 AM

dummy image?blur=25

Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging

Tasmayee Laha Roy Oct 7, 2020 8:38 AM

Rajat Sharma?blur=25

According to NBA President Sharma, there should be a premium for fair news to encourage responsible reporting

Tasmayee Laha Roy Oct 5, 2020 8:25 AM

ICICI?blur=25

Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media

Tasmayee Laha Roy Oct 2, 2020 9:35 AM

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More than Rs 39.5 lakh was spent by political parties and their allied pages from Bihar on Facebook ads in the last 30 days

Tasmayee Laha Roy Sep 29, 2020 7:39 AM

TRAI?blur=25

The case has been pending for seven years now and goes back to March 2013

Tasmayee Laha Roy Sep 28, 2020 4:39 PM

invet?blur=25

Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists

Tasmayee Laha Roy Sep 24, 2020 9:12 AM

IPL 2020?blur=25

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM

MxPlayer?blur=25

MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers

Tasmayee Laha Roy Sep 23, 2020 8:36 AM

housing.com IPL?blur=25

With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers' awareness about the brand

Tasmayee Laha Roy Sep 17, 2020 8:31 AM

Festive shopping?blur=25

Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales

Tasmayee Laha Roy Sep 17, 2020 8:29 AM

TikTok?blur=25

As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from

Tasmayee Laha Roy Sep 15, 2020 8:50 AM

IPL?blur=25

Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base

Ruhail Amin & Tasmayee Laha Roy Sep 11, 2020 9:30 AM

TV news?blur=25

With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers

Tasmayee Laha Roy Sep 11, 2020 8:47 AM

richa sharma?blur=25

Sharma, Director - Brand Marketing, PhonePe, says besides commercials on TV, the brand will definitely be on other media, spanning social and digital

Tasmayee Laha Roy Sep 8, 2020 8:10 AM

IPL 2020?blur=25

The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say

Tasmayee Laha Roy Sep 3, 2020 8:33 AM

raymond?blur=25

Ganesh Kumar, COO – Lifestyle Business, Raymond Limited, talks about the impact of the pandmeic on the textile and apparel industry, the new normal, festival season sales and more

Tasmayee Laha Roy Sep 3, 2020 8:31 AM