Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Prime Minister Modi?blur=25

As per data by Indraprastha Institute of Information Technology Delhi, total number of tweets during the 7 phases of polling stood at 1,327,019 retweets, 52,260 quotes, and 366,092 original tweets

Tasmayee Laha Roy May 22, 2019 9:29 AM

Umang Bedi?blur=25

Increase in number of users and time spent have led to ad revenues growing over 100% YoY, says Bedi, President, Dailyhunt

Tasmayee Laha Roy May 21, 2019 8:36 AM

Salman?blur=25

Industry experts decode how Salman Khan’s mass appeal and his Eid movies prove to be a good deal for brands and market influencers alike

Tasmayee Laha Roy & Ruhail Amin May 20, 2019 9:14 AM

Twitter?blur=25

Phase 7 clocked the lowest number of tweets at 1,79,369, while Phase 2 saw the highest at 2,80,256

Tasmayee Laha Roy May 20, 2019 8:11 AM

Aroon Purie?blur=25

Aroon Purie, Chairman and Editor-in-Chief, India Today Group, talks to exchange4media about the growth story of the magazine and the way ahead

Tasmayee Laha Roy May 17, 2019 8:23 AM

Elections?blur=25

News channels have come up with exclusive offers to make it a lucrative investment proposition for advertisers

Tasmayee Laha Roy & Ruhail Amin May 14, 2019 8:27 AM

TwitterPhase6?blur=25

Gautam Gambhir’s post, a picture of himself after casting his vote, leads the list of Top 5 tweets of the day

Tasmayee Laha Roy May 13, 2019 8:22 AM

IRS?blur=25

Top 10 Hindi dailies according to IRS Q1 2019 are Dainik Jagran, Dainik Bhaskar, Amar Ujala, Rajasthan Patrika, Prabhat Khabar, Punjab Kesari, Patrika, Navbharat Times, Nai Dunia and Hari Bhoomi

Tasmayee Laha Roy May 9, 2019 8:05 AM

Zee5?blur=25

Zee5 has also launched the 'Extreme Emotion’ campaign that portrays Indian tastes and flavours to the world

Tasmayee Laha Roy May 8, 2019 8:30 AM

rurur?blur=25

The total number of tweets on Monday stood at 1,78,198 compared to 2,20,107 on the polling day in Phase 4

Tasmayee Laha Roy May 7, 2019 8:30 AM

Print?blur=25

A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Tasmayee Laha Roy May 3, 2019 8:30 AM

Twitter?blur=25

Top five hashtags on Phase 4 voting day were #LokSabhaElections2019, #IndiaVotesForNaMo, #Phase4, #VotingRound4 and #MumbaikarVoteKar

Tasmayee Laha Roy Apr 30, 2019 8:41 AM

IRS?blur=25

Hindi and language publications continue to lead the Print growth story

Ruhail Amin & Tasmayee Laha Roy Apr 29, 2019 9:19 AM

Prashan Agarwal Gaana?blur=25

Prashan Agarwal, CEO of Gaana, tells us more about their plans to make the platform more accessible and interactive

Tasmayee Laha Roy Apr 26, 2019 8:21 AM

PollTwitter?blur=25

The most shared media was that of an image of Modi visiting his mother in Gandhinagar, as per the data shared by the Indraprastha Institute of Information Technology Delhi

Tasmayee Laha Roy Apr 24, 2019 8:29 AM

Kunal Shelar Vmoot?blur=25

Kunal Shelar, Founder & CEO, Vmoot talks about the Q&O platform where users can post questions as a debate or as an interactive poll, and discuss issues related to politics, local affairs, sports, etc

Tasmayee Laha Roy Apr 23, 2019 2:40 AM

Poll?blur=25

On the first day of polling, Narendra Modi, BJP, Rahul Gandhi and Congress were among the top five mentions on Twitter

Tasmayee Laha Roy Apr 22, 2019 8:28 AM

Bhargav Patel IQM?blur=25

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

kalki?blur=25

In a chat with Kubbra Sait, Koechlin and Chaturvedi share their struggles and aspirations

Tasmayee Laha Roy Apr 13, 2019 8:56 AM

Vijay sharma?blur=25

Sharma, Associate Director - Brand Marketing & Head of Digital Media at Flipkart spoke about how the brand is innovating from an India perspective for their 100 mn+ customers

Tasmayee Laha Roy Apr 12, 2019 8:45 AM