Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Channels?blur=25

While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity

Tasmayee Laha Roy Jun 11, 2019 8:25 AM

TDSAT?blur=25

BARC, however, says, it will be compliant with the TDSAT ruling, unless someone further challenges the order

Tasmayee Laha Roy Jun 8, 2019 8:15 AM

Puneet?blur=25

One of our top priorities is to make sure that revenue growth keeps up pace with rest of the growth happening in the brand, says Singhvi, President, Digital & Corporate Strategy, Network 18

Tasmayee Laha Roy Jun 6, 2019 8:31 AM

Irani?blur=25

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy Jun 6, 2019 7:46 AM

Vivek Jain?blur=25

Times Prime has been envisioned as the gateway to Times Internet’s existing and upcoming subscription products, says Jain, Business Head at Times Prime 

Tasmayee Laha Roy Jun 5, 2019 8:31 AM

Vishnu Mohta Hoichoi?blur=25

Vishnu Mohta, Co-founder of Hoichoi, talks about the app, how it recently went bi-lingual and is looking forward to more exciting days ahead

Tasmayee Laha Roy Jun 4, 2019 8:35 AM

TDSAT?blur=25

The recent judgement of TDSAT allows television channels to buy landing pages

Tasmayee Laha Roy Jun 3, 2019 8:25 AM

Manforce?blur=25

The Grapes Digital creative around a faux pas that went viral reached 1.5 million users on Facebook, 57,000 likes and 8,000 shares across social media

Tasmayee Laha Roy May 30, 2019 9:08 AM

World Cup?blur=25

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy May 30, 2019 8:38 AM

Rajul?blur=25

Last year, Kulshreshtha had announced the second leg of his entrepreneurial journey with The Consilium

Tasmayee Laha Roy May 28, 2019 8:29 AM

Modi?blur=25

Modi’s mass appeal, his segmenting of the target audience and oratory skills led to the growth of his brand, say experts

Tasmayee Laha Roy & Ruhail Amin May 27, 2019 8:35 AM

Election Results 2019?blur=25

With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world

Tasmayee Laha Roy May 24, 2019 3:28 AM

News?blur=25

Counting Day euphoria expected to translate into record viewership and increase in revenue for news networks, say experts

Ruhail Amin & Tasmayee Laha Roy May 23, 2019 9:11 AM

Prime Minister Modi?blur=25

As per data by Indraprastha Institute of Information Technology Delhi, total number of tweets during the 7 phases of polling stood at 1,327,019 retweets, 52,260 quotes, and 366,092 original tweets

Tasmayee Laha Roy May 22, 2019 9:29 AM

Umang Bedi?blur=25

Increase in number of users and time spent have led to ad revenues growing over 100% YoY, says Bedi, President, Dailyhunt

Tasmayee Laha Roy May 21, 2019 8:36 AM

Salman?blur=25

Industry experts decode how Salman Khan’s mass appeal and his Eid movies prove to be a good deal for brands and market influencers alike

Tasmayee Laha Roy & Ruhail Amin May 20, 2019 9:14 AM

Twitter?blur=25

Phase 7 clocked the lowest number of tweets at 1,79,369, while Phase 2 saw the highest at 2,80,256

Tasmayee Laha Roy May 20, 2019 8:11 AM

Aroon Purie?blur=25

Aroon Purie, Chairman and Editor-in-Chief, India Today Group, talks to exchange4media about the growth story of the magazine and the way ahead

Tasmayee Laha Roy May 17, 2019 8:23 AM

Elections?blur=25

News channels have come up with exclusive offers to make it a lucrative investment proposition for advertisers

Tasmayee Laha Roy & Ruhail Amin May 14, 2019 8:27 AM