Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

CableTv?blur=25

Factors such as good reach and better targeting making cable TV more attractive for advertisers than bigger channels

Tasmayee Laha Roy Oct 16, 2019 8:40 AM

TS  Kalyanaraman?blur=25

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

John?blur=25

The Global EVP of Brand Safety at GroupM talks on brand safety and ad fraud measurement & mitigation

Tasmayee Laha Roy Sep 26, 2019 8:59 AM

Kim Larson?blur=25

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

DShivakumar?blur=25

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

WhatsApp?blur=25

The tool is powering communication for brands by improving their experience with order-related updates and resulting in more tracking-page visits versus SMS notifications

Tasmayee Laha Roy Sep 17, 2019 8:24 AM

Gandhi?blur=25

Gandhi was the COO & President of Times Network

Tasmayee Laha Roy Sep 12, 2019 4:53 PM

television?blur=25

Industry experts believe lower costs and higher reach are giving advertising in regional content a push

Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM

pinkslip?blur=25

More than 1000 journalists have lost their job in the recent past. What’s next for them?

Tasmayee Laha Roy Sep 4, 2019 8:54 AM

Recession?blur=25

Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders

Tasmayee Laha Roy Aug 29, 2019 8:42 AM

TV?blur=25

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM

Parle G Sacred Games?blur=25

The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement

Tasmayee Laha Roy Aug 21, 2019 8:38 AM

YouTube?blur=25

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM

KalliPurie?blur=25

The Vice Chairperson of India Today Group says the biggest challenge in the news industry today is credibility tied in with the pace of internet

Tasmayee Laha Roy Aug 20, 2019 8:26 AM

Reliance?blur=25

RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to roll out optical fiber-based fixedline broadband service JioFiber

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 13, 2019 7:46 AM

ConsumerProtection?blur=25

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

CCD?blur=25

Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong

Tasmayee Laha Roy Aug 8, 2019 8:13 AM

Modi?blur=25

Khadi’s share in textile production doubled in the last five fiscals. On National Handloom Day, we find how the success of Khadi is proof of marketing done right

Tasmayee Laha Roy Aug 7, 2019 8:01 AM

aliHussein?blur=25

The COO of the platform says Eros Now users in Tier II/III cities watch content for more than 21 hours in a week, which is the highest among all major OTT platforms in India

Tasmayee Laha Roy Aug 3, 2019 7:27 PM

Whatsapp?blur=25

With close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts

Tasmayee Laha Roy Aug 2, 2019 8:16 AM