Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

JamieAngus?blur=25

Angus, Director, BBC World Service, says India is the top-most contributor to the BBC News audience with 50 million viewers

Tasmayee Laha Roy & Nafisa Shaheen Jun 24, 2019 8:21 AM

Programmatic?blur=25

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

BARC?blur=25

The move comes after many industry players protested BARC considering landing page viewership in putting together rating

Tasmayee Laha Roy Jun 13, 2019 12:55 PM

BARC?blur=25

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy Jun 13, 2019 8:39 AM

Indo-Pak?blur=25

Brands to ride on the craze for the June 16 match; industry experts say rates currently as high as Rs 20 lakh per 10 sec

Tasmayee Laha Roy Jun 13, 2019 8:13 AM

Purohit?blur=25

The acquisition will expand Music Broadcast Limited's geographical reach and advertisers will benefit from a wider range of local markets, said Apurva Purohit, President, Jagran Prakashan Ltd.

Tasmayee Laha Roy Jun 12, 2019 8:10 AM

Channels?blur=25

While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity

Tasmayee Laha Roy Jun 11, 2019 8:25 AM

TDSAT?blur=25

BARC, however, says, it will be compliant with the TDSAT ruling, unless someone further challenges the order

Tasmayee Laha Roy Jun 8, 2019 8:15 AM

Puneet?blur=25

One of our top priorities is to make sure that revenue growth keeps up pace with rest of the growth happening in the brand, says Singhvi, President, Digital & Corporate Strategy, Network 18

Tasmayee Laha Roy Jun 6, 2019 8:31 AM

Irani?blur=25

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy Jun 6, 2019 7:46 AM

Vivek Jain?blur=25

Times Prime has been envisioned as the gateway to Times Internet’s existing and upcoming subscription products, says Jain, Business Head at Times Prime 

Tasmayee Laha Roy Jun 5, 2019 8:31 AM

Vishnu Mohta Hoichoi?blur=25

Vishnu Mohta, Co-founder of Hoichoi, talks about the app, how it recently went bi-lingual and is looking forward to more exciting days ahead

Tasmayee Laha Roy Jun 4, 2019 8:35 AM

TDSAT?blur=25

The recent judgement of TDSAT allows television channels to buy landing pages

Tasmayee Laha Roy Jun 3, 2019 8:25 AM

Manforce?blur=25

The Grapes Digital creative around a faux pas that went viral reached 1.5 million users on Facebook, 57,000 likes and 8,000 shares across social media

Tasmayee Laha Roy May 30, 2019 9:08 AM

World Cup?blur=25

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy May 30, 2019 8:38 AM

Rajul?blur=25

Last year, Kulshreshtha had announced the second leg of his entrepreneurial journey with The Consilium

Tasmayee Laha Roy May 28, 2019 8:29 AM

Modi?blur=25

Modi’s mass appeal, his segmenting of the target audience and oratory skills led to the growth of his brand, say experts

Tasmayee Laha Roy & Ruhail Amin May 27, 2019 8:35 AM

Election Results 2019?blur=25

With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world

Tasmayee Laha Roy May 24, 2019 3:28 AM

News?blur=25

Counting Day euphoria expected to translate into record viewership and increase in revenue for news networks, say experts

Ruhail Amin & Tasmayee Laha Roy May 23, 2019 9:11 AM