Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Print Media?blur=25

Even as a number of global magazines & newspapers are looking at going completely digital due to the coronavirus crisis, newspapers in India have been delivering papers at the doorsteps every morning

Tasmayee Laha Roy Mar 20, 2020 8:41 AM

DD Free Dish?blur=25

The 44th e-auction allotment of MPEG-2 slots of DD Free Dish was concluded last month where only 53 out of the 54 available slots were sold to the highest bidder

Tasmayee Laha Roy Mar 19, 2020 2:39 PM

Coronavirus?blur=25

Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres

Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM

MIB?blur=25

According to MIB, the ban was imposed on the channels for violating the Cable Television Networks Rules 1994 while covering the Delhi violence on February 25

Tasmayee Laha Roy Mar 6, 2020 10:52 PM

Cartoon Network Pogo?blur=25

The new shows also present a host of monetisation opportunities, offering brand association & licensing partnerships

Tasmayee Laha Roy Mar 5, 2020 8:09 AM

D2C?blur=25

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM

DD Free Dish?blur=25

Bids for second annual e-auction of MPEG-2 slots have been higher than reserved prices for all buckets with News & Current Affairs (Hindi / Punjabi) recording the highest increase of over Rs 5 crore

Tasmayee Laha Roy Mar 3, 2020 8:07 AM

DD Free Dish?blur=25

Some channels like ABZY COOL Movies, Dangal TV & B4U Music, that came on board during the 42nd auction have managed to get MPEG-2 slots this time too

Tasmayee Laha Roy Feb 28, 2020 8:20 AM

ZEE5?blur=25

With plans to go more local in three more countries by the end of the year, the OTT service provider decided to take off with a country closer to home

Tasmayee Laha Roy Feb 26, 2020 8:14 AM

TV?blur=25

Prasar Bharati has suggested that allotment of transporter on GSAT15 satellites should be restricted to only government users and the public broadcaster to avoid malpractices

Tasmayee Laha Roy Feb 25, 2020 8:29 AM

newspaper?blur=25

Industry experts suggest reduction in raw material purchase cost has in all likelihood saved the entire newspaper fraternity about Rs 1,000 crore in overall spends

Tasmayee Laha Roy Feb 21, 2020 8:43 AM

newspaper?blur=25

With strong readership reflecting sustainable growth, newspapers in Punjab have recorded a steady growth in terms of advertisers and advertising rates

Tasmayee Laha Roy Feb 18, 2020 8:32 AM

Prasanjeet Dutta Baruah?blur=25

Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM

DD Free Dish?blur=25

Prasar Bharati CEO Shashi Shekhar Vempatti says the focus is to bring in more diversity among participating channels while sustaining the current revenue

Tasmayee Laha Roy Feb 11, 2020 8:00 AM

OTT?blur=25

The newly-slated council code clearly defines what constitutes prohibited content and how to classify content, apart from stressing on the need for better parental or access controls

Tasmayee Laha Roy Feb 7, 2020 8:03 AM

Prithi Joshi, Bumble?blur=25

Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India

Tasmayee Laha Roy Feb 6, 2020 8:11 AM

AAPflix?blur=25

With memes, snackable video content, hashtags and a video series, AAP is leveraging its social media presence like never before

Tasmayee Laha Roy Feb 5, 2020 8:14 AM

Print?blur=25

Industry heads say the cut on customs duty on import of newsprint and light-weight coated paper will finally bring down the production costs

Tasmayee Laha Roy Feb 3, 2020 8:38 AM

Elections?blur=25

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

Rummy?blur=25

The Rummy industry, valued at Rs 2,200 crore and growing at 34% CAGR, also focuses on advertising on content-based platforms

Tasmayee Laha Roy Jan 28, 2020 8:50 AM