Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

OTT

The e-commerce policy, if implemented in its present form, may prove to be a threat to Originals from global OTT platforms like Netflix and Amazon Prime, say experts

Tasmayee Laha Roy Mar 25, 2019 8:33 AM

Mithila Palkar

Palkar is the brand face of Joy Face wash. The commercials for the same were released earlier this month. New set of commercials for the brand’s sunscreen range is all set to go on air in April

Tasmayee Laha Roy Mar 23, 2019 9:11 AM

BusinessLine

Kalinga Institute of Social Sciences was awarded Social Transformation award for providing education in Naxal­ affected hinterlands; Digital Transformation award went to eNAM for empowering farmers

Tasmayee Laha Roy Mar 18, 2019 7:29 PM

newspaper

The price now stands somewhere close to 700 USD per tonne, as compared to an all-time high of 820 USD per tonne

Tasmayee Laha Roy Mar 15, 2019 8:49 AM

OTT

From YouTube to Netflix to Amazon Prime, Alt Balaji, ZEE5 and regional OTT platforms like Hoichoi, all have been focusing on content led by a woman cast

Tasmayee Laha Roy Mar 8, 2019 9:11 AM

News

On March 1, the day Wing Commander Abhinandan Varthaman returned to India, viewership of news channels surpassed that of general entertainment channels

Tasmayee Laha Roy Mar 8, 2019 8:24 AM

elections

While Facebook has made it mandatory to produce verification documents, Twitter India has been working with political parties and Election Commission to report suspicious activities on its portal

Tasmayee Laha Roy & Ruhail Amin Mar 4, 2019 8:25 AM

audio OTT

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy Mar 1, 2019 9:35 AM

Hans Paul Berkner

Burkner, Chairman, Boston Consulting Group says the debate on data ownership and data inheritance is coming up in a big way in the days to come

Tasmayee Laha Roy Feb 26, 2019 8:45 AM

elections

As per industry sources, the state government spent on advertising in two phases — during Kumbh and after Priyanka Gandhi’s first rally — and this will get regular as we near the elections

Tasmayee Laha Roy Feb 26, 2019 8:17 AM

PranavMistry

Mistry, Head-Think Tank Team & Global Vice President-Research, Samsung, spoke about the future of mobiles and wearable information technology

Tasmayee Laha Roy Feb 25, 2019 9:40 AM

ChrisTung

At the 44th IAA World Congress in Kochi, the Chief Marketing Officer of Alibaba talks about their data-driven new marketing suite called uni-marketing

Tasmayee Laha Roy Feb 22, 2019 8:19 AM

hiren gada

Gada, CEO of Shemaroo Entertainment talks about how ShemarooMe will set itself apart from the rest of the OTT content & his plans to pool in brands 

Tasmayee Laha Roy Feb 18, 2019 8:35 AM

Gully Boy

Brands such as Ola, Durex, Dairy Milk Silk, Zomato, Sunsilk, Netflix and even Mumbai Police, have all been using ‘Gully Boy’ memes to entertain the audience

Tasmayee Laha Roy Feb 16, 2019 9:09 AM

ZEE5

The regional market is where the future of entertainment lies, says Tarun Katial, CEO, ZEE5

Tasmayee Laha Roy Feb 15, 2019 8:46 AM

nipun marya

Marya, Director - Brand Strategy, talks about building the brand through IPL and giving cricket-crazy consumers unique differential experiences

Tasmayee Laha Roy Feb 13, 2019 9:20 AM

Free Dish

Hiked reserve prices have made it difficult for lot of players to even participate in the auction, say industry players

Tasmayee Laha Roy Feb 9, 2019 10:40 AM

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