Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

OTT?blur=25

We speak to industry experts to find out if the players in the space are ready for content regulation

Tasmayee Laha Roy & Shikha Paliwal Oct 24, 2019 8:15 AM

SunilLulla?blur=25

TV industry also wants Sunil Lulla to strengthen measurement on broadcast in the wake of NTO and ensure unlocking of the true potential of viewership data

Tasmayee Laha Roy Oct 23, 2019 9:01 AM

Elections?blur=25

According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201

Tasmayee Laha Roy Oct 22, 2019 7:55 AM

TVChannels?blur=25

Industry experts say the impact of the move will reflect in the next quarter result of the channels already suffering from loss in ad revenue due to economic slowdown

Tasmayee Laha Roy Oct 21, 2019 8:42 AM

Cars?blur=25

According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy Oct 18, 2019 8:47 AM

CableTv?blur=25

Factors such as good reach and better targeting making cable TV more attractive for advertisers than bigger channels

Tasmayee Laha Roy Oct 16, 2019 8:40 AM

TS  Kalyanaraman?blur=25

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

John?blur=25

The Global EVP of Brand Safety at GroupM talks on brand safety and ad fraud measurement & mitigation

Tasmayee Laha Roy Sep 26, 2019 8:59 AM

Kim Larson?blur=25

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

DShivakumar?blur=25

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

WhatsApp?blur=25

The tool is powering communication for brands by improving their experience with order-related updates and resulting in more tracking-page visits versus SMS notifications

Tasmayee Laha Roy Sep 17, 2019 8:24 AM

Gandhi?blur=25

Gandhi was the COO & President of Times Network

Tasmayee Laha Roy Sep 12, 2019 4:53 PM

television?blur=25

Industry experts believe lower costs and higher reach are giving advertising in regional content a push

Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM

pinkslip?blur=25

More than 1000 journalists have lost their job in the recent past. What’s next for them?

Tasmayee Laha Roy Sep 4, 2019 8:54 AM

Recession?blur=25

Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders

Tasmayee Laha Roy Aug 29, 2019 8:42 AM

TV?blur=25

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM

Parle G Sacred Games?blur=25

The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement

Tasmayee Laha Roy Aug 21, 2019 8:38 AM

YouTube?blur=25

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM

KalliPurie?blur=25

The Vice Chairperson of India Today Group says the biggest challenge in the news industry today is credibility tied in with the pace of internet

Tasmayee Laha Roy Aug 20, 2019 8:26 AM

Reliance?blur=25

RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to roll out optical fiber-based fixedline broadband service JioFiber

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 13, 2019 7:46 AM