Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

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In a month’s time, the 'Banglar Gorbo Mamata' page has spent over Rs 80 lakh on 90 Facebook ads, turning out to be the highest spender in the period between February 6 and March 7, 2021

Tasmayee Laha Roy Mar 10, 2021 8:37 AM

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Archana Vohra, Director – Global Business Group (Scaled) and Small and Medium Businesses, Facebook India talks to e4m on what it takes to be a woman leader with a tech giant

Tasmayee Laha Roy Mar 8, 2021 1:05 PM

DD Free Dish?blur=25

The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000

Tasmayee Laha Roy Mar 5, 2021 8:20 AM

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While most broadcasters paid a huge premium over what they paid last year for a slot on the platform, the highest bid went up by 80%

Tasmayee Laha Roy Mar 3, 2021 8:39 AM

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As per highly placed sources, the news bucket has already pooled in close to Rs 150 crore in the week-long auction

Tasmayee Laha Roy Feb 27, 2021 9:04 AM

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Publishers are not only in conversation with the tech giants to negotiate revenue share but are also looking at government support in settling the matter

Tasmayee Laha Roy Feb 25, 2021 8:55 AM

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Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data

Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM

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The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price

Tasmayee Laha Roy Feb 24, 2021 9:03 AM

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Experts say a pre-emptive negotiation is the best solution for the Indian digital news ecosystem as most publishers cannot afford the loss of reach and referrals the tech giants offer

Tasmayee Laha Roy Feb 22, 2021 8:39 AM

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The ‘Save yourself from BJP’ campaign has witnessed maximum participation with 14,35,963 people marking themselves 'safe'

Tasmayee Laha Roy Feb 19, 2021 8:26 AM

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The Ministry of Information and Broadcasting (MIB) has finally addressed the issue and assured them that the matter will be taken up immediately

Tasmayee Laha Roy Feb 16, 2021 8:01 AM

Ajit Varghese - ShareChat?blur=25

Ajit Varghese, Chief Commercial Officer at ShareChat, shared that the app works with 100+ brands including the likes of Amazon, Flipkart, Myntra, Facebook, Coca-Cola, MTR, Airtel, Pepsi & Vodafone

Tasmayee Laha Roy Feb 12, 2021 8:40 AM

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Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences

Tasmayee Laha Roy Feb 11, 2021 9:02 AM

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Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers

Tasmayee Laha Roy Feb 9, 2021 8:24 AM

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Newsprint cost has shot up by 20% in the past three months and is expected to go up further by at least another 10% this month

Tasmayee Laha Roy Feb 8, 2021 8:10 AM

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Many editors, off the record, say that the absence of weekly data meant they were not in the battle to be the loudest, and if the data points are done away for good, TV news can become sane again

Tasmayee Laha Roy Feb 5, 2021 8:04 AM

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The top five layouts together added more than 70% share of ad volumes during 2020

Tasmayee Laha Roy Feb 4, 2021 8:44 AM

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However, on an optimistic note, experts say that holistic economic development promised by the Union Budget may boost consumer sentiment and lead to better numbers for print

Tasmayee Laha Roy Feb 2, 2021 9:05 AM

Trell?blur=25

Hirings have been made for roles across various business verticals including ad sales, business development, content strategy, operations and tech

Tasmayee Laha Roy Jan 29, 2021 3:28 PM