Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Modi?blur=25

Khadi’s share in textile production doubled in the last five fiscals. On National Handloom Day, we find how the success of Khadi is proof of marketing done right

Tasmayee Laha Roy Aug 7, 2019 8:01 AM

aliHussein?blur=25

The COO of the platform says Eros Now users in Tier II/III cities watch content for more than 21 hours in a week, which is the highest among all major OTT platforms in India

Tasmayee Laha Roy Aug 3, 2019 7:27 PM

Whatsapp?blur=25

With close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts

Tasmayee Laha Roy Aug 2, 2019 8:16 AM

Essel Group?blur=25

The Essel Group, which has initiated the process of divesting its key assets, will now sell stakes in their power and infrastructure projects

Tasmayee Laha Roy Jul 31, 2019 11:17 PM

News?blur=25

The newly formed News Broadcasters Federation wants to work with the MIB for several industry initiatives 

Tasmayee Laha Roy Jul 30, 2019 8:21 AM

watsapp?blur=25

As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

Byju?blur=25

The personalised learning app has finalised plans to hit international English speaking markets like the US and the UK, says Atit Mehta, Head of Marketing, BYJU’S

Tasmayee Laha Roy Jul 29, 2019 8:21 AM

cableTV?blur=25

With big brands entering the medium post digitisation, cable TV industry, as per industry estimates, is seeing ad spends of at least Rs 200 crore annually

Tasmayee Laha Roy Jul 24, 2019 8:38 AM

SonyLIV?blur=25

The platform has a strong line-up of content for next six months, including The Ashes, the West Indies tour of India and the 11th season of Kaun Banega Crorepati

Tasmayee Laha Roy Jul 19, 2019 8:36 AM

faceapp?blur=25

Data security experts say FaceApp users may be giving access to a lot of data stored on their phones, and that not all understand the nuances of the terms of service

Tasmayee Laha Roy Jul 19, 2019 8:27 AM

PKL?blur=25

Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands

Tasmayee Laha Roy Jul 17, 2019 8:20 AM

WC?blur=25

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy Jul 16, 2019 8:29 AM

BARC?blur=25

Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM

Resign?blur=25

While many of the resignations came from executives who moved on to greener pastures, a lot of them also decided to move on to go the entrepreneurial way

Tasmayee Laha Roy Jul 11, 2019 9:24 AM

TvAds?blur=25

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy Jul 10, 2019 8:52 AM

TV?blur=25

Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders

Tasmayee Laha Roy Jul 8, 2019 8:02 AM

BARC?blur=25

Lack of quorum could have been one reason why no vital decisions were taken at the meeting, according to an industry insider

Tasmayee Laha Roy Jul 5, 2019 7:47 AM

Salman Khan DB Group?blur=25

The campaign that is a part of Dainik Bhaskar Group's circulation expansion initiative is backed by print, radio, digital and online, outdoor, cinema, TV and on-ground activation

Tasmayee Laha Roy Jul 4, 2019 7:34 PM

Cricket?blur=25

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

TV?blur=25

BARC India spokesperson says approval for 2-member committee was given to provide confidence to the industry

Tasmayee Laha Roy Jul 2, 2019 8:13 AM