Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

rurur

The total number of tweets on Monday stood at 1,78,198 compared to 2,20,107 on the polling day in Phase 4

Tasmayee Laha Roy May 7, 2019 8:30 AM

Print

A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Tasmayee Laha Roy May 3, 2019 8:30 AM

Twitter

Top five hashtags on Phase 4 voting day were #LokSabhaElections2019, #IndiaVotesForNaMo, #Phase4, #VotingRound4 and #MumbaikarVoteKar

Tasmayee Laha Roy Apr 30, 2019 8:41 AM

IRS

Hindi and language publications continue to lead the Print growth story

Ruhail Amin & Tasmayee Laha Roy Apr 29, 2019 9:19 AM

Prashan Agarwal Gaana

Prashan Agarwal, CEO of Gaana, tells us more about their plans to make the platform more accessible and interactive

Tasmayee Laha Roy Apr 26, 2019 8:21 AM

PollTwitter

The most shared media was that of an image of Modi visiting his mother in Gandhinagar, as per the data shared by the Indraprastha Institute of Information Technology Delhi

Tasmayee Laha Roy Apr 24, 2019 8:29 AM

Kunal Shelar Vmoot

Kunal Shelar, Founder & CEO, Vmoot talks about the Q&O platform where users can post questions as a debate or as an interactive poll, and discuss issues related to politics, local affairs, sports, etc

Tasmayee Laha Roy Apr 23, 2019 2:40 AM

Poll

On the first day of polling, Narendra Modi, BJP, Rahul Gandhi and Congress were among the top five mentions on Twitter

Tasmayee Laha Roy Apr 22, 2019 8:28 AM

Bhargav Patel IQM

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

kalki

In a chat with Kubbra Sait, Koechlin and Chaturvedi share their struggles and aspirations

Tasmayee Laha Roy Apr 13, 2019 8:56 AM

Vijay sharma

Sharma, Associate Director - Brand Marketing & Head of Digital Media at Flipkart spoke about how the brand is innovating from an India perspective for their 100 mn+ customers

Tasmayee Laha Roy Apr 12, 2019 8:45 AM

Newspapers

The campaign, signed by bigwigs such as The Hindu Group, Hindustan Times, The Times of India, Dainik Bhaskar, claims that print is still the most reliable source of news

Tasmayee Laha Roy Apr 11, 2019 8:50 AM

AccentureDroga

Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency

Tasmayee Laha Roy Apr 8, 2019 8:45 AM

Google

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

Tasmayee Laha Roy Apr 4, 2019 10:40 AM

electionsCableTV

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy Apr 4, 2019 8:26 AM

Afsar Zaidi

Zaidi, Co-Founder and CEO at HRX says the brand will now foray into the Dubai market. He talks to exchange4media on expansion plans and brand associations

Tasmayee Laha Roy Apr 2, 2019 9:00 AM

TVF

The digital content creators are now experimenting with genres and formats. From black & white originals to full length feature film, 2019 will be a year of experiments for TVF

Tasmayee Laha Roy Apr 1, 2019 8:51 AM

Congress

The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources

Tasmayee Laha Roy Mar 29, 2019 8:41 AM

ashish shah

Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season

Tasmayee Laha Roy Mar 29, 2019 8:33 AM

BigGanga

The Bhojpuri GEC, from the house of Zee, aims to give strong competition to Hindi GECs in Bihar & Jharkhand region

Tasmayee Laha Roy Mar 26, 2019 8:48 AM

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