Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Digital ad spends?blur=25

According to industry experts, the COVID-19 crisis has resulted in marketers shying away from advertising spends despite the growing reach

Tasmayee Laha Roy May 6, 2020 8:57 AM

newspaper?blur=25

INS is even considering taking legal action against offending WhatsApp and Telegram admins who run such operations

Tasmayee Laha Roy May 6, 2020 8:34 AM

OTT?blur=25

Players say the Stay-At-Home traffic getting used to OTT options and the library of rich content will be key in keeping the numbers steady

Tasmayee Laha Roy Apr 28, 2020 9:04 AM

TV news?blur=25

Industry bigwigs say news channels will sustain the surge in viewership for the next few quarters with consistency in quality content being the key

Tasmayee Laha Roy Apr 27, 2020 8:14 AM

Facebook-Jio?blur=25

Facebook’s investment in Jio will empower a digital transformation in the country that will boost opportunities for eCommerce and put India in the itinerary of most global investors, say experts

Tasmayee Laha Roy Apr 23, 2020 8:52 AM

Layoffs?blur=25

With at least 100 journalists losing jobs in the last 15 days and another bunch sent on furlough, industry experts say media persons are likely to explore other professions

Tasmayee Laha Roy Apr 20, 2020 9:22 AM

Sunil Kamath?blur=25

Sunil Kamath, CBO of ShareChat, discusses how the platform has been silently leading a social media revolution by exploring new and unconventional content genres

Tasmayee Laha Roy Apr 20, 2020 8:54 AM

Kalli Purie?blur=25

Purie, the Vice-Chairperson of the India Today Group, discusses burgeoning viewership, TV ratings, and programming plans in the times of COVID-19 in a chat with e4m

Tasmayee Laha Roy Apr 14, 2020 8:38 AM

Newspapers?blur=25

Print industry leaders say the coronavirus crisis is a temporary phase and the medium will continue to thrive

Tasmayee Laha Roy Apr 10, 2020 8:45 AM

Avinash Kaul?blur=25

Avinash Kaul, CEO – Television News, Network18, spoke to exchange4media about the programming strategy, keeping the news flow going with the staggered workforce, the advertising scenario and more

Tasmayee Laha Roy Apr 7, 2020 8:10 AM

Facebook?blur=25

After running educational campaigns around misinformation surrounding the pandemic, the social media giant is now looking at a new content strategy

Tasmayee Laha Roy Apr 6, 2020 8:14 AM

TV News?blur=25

According to the second edition of the Nielsen-BARC report, the growth is as per a comparison of the period before the coronavirus outbreak and the second week of the lockdown

Tasmayee Laha Roy Apr 3, 2020 9:09 AM

Facebook?blur=25

The social media giant has launched Business Resource Hub to guide players in the segment, and stay informed and in touch with their clientele

Tasmayee Laha Roy Apr 2, 2020 8:54 AM

TV news?blur=25

Industry heads say the upward trend for news channels will continue at least until quarantine and lockdown measures stay in force

Tasmayee Laha Roy Apr 1, 2020 8:35 AM

Sports Channels?blur=25

The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM

Arnab Goswami?blur=25

Goswami, President of the News Broadcasters Federation, says broadcasters are scaling up coverage and this requires more infrastructure, more people, more resources

Tasmayee Laha Roy Mar 28, 2020 4:36 PM

OTT?blur=25

Video on Demand players elaborate on the numbers and how they are catering to the increase in demand with free subscriptions, enhanced library & low data modes

Tasmayee Laha Roy Mar 25, 2020 8:49 AM

Newspapers?blur=25

As per the latest updates, circulation will resume day after but if the trend continues newspapers are set to be looking at a low top-line this quarter, say industry experts

Tasmayee Laha Roy Mar 24, 2020 8:42 AM

Newsroom?blur=25

Mediahouses kick in contingency measures including operating from remote locations, providing sanitised vehicles for those on field assignments and making use of advanced communication systems  

Tasmayee Laha Roy Mar 23, 2020 9:07 AM

Hindu?blur=25

The campaign says: If you really feel the urge to milk something, kindly go find a cow

Tasmayee Laha Roy Mar 20, 2020 1:37 PM