Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM
Avinash Pandey, CEO, ABP Network, discusses plans for the newly-launched digital platform ABP Nadu and what sets it apart from the rest of the offerings in the market
Tasmayee Laha Roy Apr 23, 2021 9:03 AM
From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts
Tasmayee Laha Roy Apr 22, 2021 8:23 AM
As per highly placed sources, almost 100 employees across teams have either been asked to leave or their contracts have not been renewed in the last couple of months
Tasmayee Laha Roy Apr 21, 2021 8:39 AM
Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021
Tasmayee Laha Roy Apr 21, 2021 8:21 AM
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Tasmayee Laha Roy Apr 16, 2021 8:14 AM
Going forward, media companies, especially those with digital offerings, will do very well in the market, predict experts
Tasmayee Laha Roy Apr 15, 2021 8:52 AM
Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer
Tasmayee Laha Roy Apr 13, 2021 8:34 AM
MK Anand, MD & CEO, Times Network, won the ‘CEO of the Year’ award at enba 2020
Tasmayee Laha Roy Apr 9, 2021 8:33 AM
Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021
Tasmayee Laha Roy Apr 8, 2021 9:19 AM
A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts
Tasmayee Laha Roy Apr 7, 2021 8:04 AM
The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94
Tasmayee Laha Roy Apr 2, 2021 8:25 AM
Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment
Tasmayee Laha Roy Mar 30, 2021 8:24 AM
Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition
Tasmayee Laha Roy Mar 25, 2021 8:49 AM
Repeated complaints were made to MIB against nine private regional channels in the past that have been bypassing Free Dish regulations, creating discrepancies in the system
Tasmayee Laha Roy Mar 23, 2021 8:31 AM
Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data
Tasmayee Laha Roy Mar 19, 2021 8:36 AM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
The hiked prices were hardly a deterrent for news channels that wanted to get on to the DD Free Dish platform
Tasmayee Laha Roy Mar 17, 2021 8:31 AM
In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county
Tasmayee Laha Roy Mar 12, 2021 8:24 AM
Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies
Tasmayee Laha Roy Mar 11, 2021 7:54 AM
