Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits
Tasmayee Laha Roy Dec 13, 2019 8:14 AM
With recent political developments in states leading to higher viewership, regional channels have emerged as new favourites among advertisers, say experts
Tasmayee Laha Roy Dec 10, 2019 8:23 AM
Reports about markets like America hitting a saturation point may prove to be a boon as players like Netflix are turning towards India with big investments
Tasmayee Laha Roy Dec 9, 2019 8:19 AM
Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters
Tasmayee Laha Roy Dec 6, 2019 8:53 AM
Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle
Tasmayee Laha Roy Dec 5, 2019 9:11 AM
The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads
Tasmayee Laha Roy Dec 4, 2019 9:24 AM
Customers indulge in both impulse buying and planned buying on Black Friday as brands market the exclusivity of the event, say experts
Tasmayee Laha Roy Dec 4, 2019 9:22 AM
Sumit Walia, VP, Product & Marketing, OPPO India, talks about the association with the Sunburn Festival, their Q3 numbers, growing market share and more
Tasmayee Laha Roy Dec 2, 2019 8:34 AM
The investment of $250,000 into the startup ecosystem in India is a bid to popularise the WhatsApp for Business App in the country, say experts
Tasmayee Laha Roy Nov 28, 2019 8:09 AM
In a chat with exchange4media, Agnihotri, Country Director - Sales, Google India, shares insights on the study to map impact of Internet penetration and changes in buying behaviour in India
Tasmayee Laha Roy Nov 25, 2019 8:21 AM
The company’s total expenses for the fiscal have been posted as Rs 12,930 crore
Tasmayee Laha Roy Nov 22, 2019 8:42 AM
Williams shares insights on the double digit growth the India operations have seen for brands, the growth trajectory that he says is here to stay, and much more
Tasmayee Laha Roy Nov 21, 2019 9:29 AM
As per the statement of financial results, for the quarter and six months ending Sept 30, 2019, New Delhi Television Limited has incurred a net loss of Rs 10.16 crore and Rs 1.17 crore for the period
Tasmayee Laha Roy Nov 19, 2019 8:40 AM
Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more
Tasmayee Laha Roy Nov 7, 2019 8:29 AM
We speak to industry experts to find out if the players in the space are ready for content regulation
Tasmayee Laha Roy & Shikha Paliwal Oct 24, 2019 8:15 AM
TV industry also wants Sunil Lulla to strengthen measurement on broadcast in the wake of NTO and ensure unlocking of the true potential of viewership data
Tasmayee Laha Roy Oct 23, 2019 9:01 AM
According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201
Tasmayee Laha Roy Oct 22, 2019 7:55 AM
Industry experts say the impact of the move will reflect in the next quarter result of the channels already suffering from loss in ad revenue due to economic slowdown
Tasmayee Laha Roy Oct 21, 2019 8:42 AM
According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018
Tasmayee Laha Roy Oct 18, 2019 8:47 AM
Factors such as good reach and better targeting making cable TV more attractive for advertisers than bigger channels
Tasmayee Laha Roy Oct 16, 2019 8:40 AM
