Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
According to NBA President Sharma, there should be a premium for fair news to encourage responsible reporting
Tasmayee Laha Roy Oct 5, 2020 8:25 AM
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media
Tasmayee Laha Roy Oct 2, 2020 9:35 AM
More than Rs 39.5 lakh was spent by political parties and their allied pages from Bihar on Facebook ads in the last 30 days
Tasmayee Laha Roy Sep 29, 2020 7:39 AM
The case has been pending for seven years now and goes back to March 2013
Tasmayee Laha Roy Sep 28, 2020 4:39 PM
Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists
Tasmayee Laha Roy Sep 24, 2020 9:12 AM
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
Tasmayee Laha Roy Sep 23, 2020 9:10 AM
MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers
Tasmayee Laha Roy Sep 23, 2020 8:36 AM
With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers' awareness about the brand
Tasmayee Laha Roy Sep 17, 2020 8:31 AM
Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales
Tasmayee Laha Roy Sep 17, 2020 8:29 AM
As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from
Tasmayee Laha Roy Sep 15, 2020 8:50 AM
Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base
Ruhail Amin & Tasmayee Laha Roy Sep 11, 2020 9:30 AM
With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers
Tasmayee Laha Roy Sep 11, 2020 8:47 AM
Sharma, Director - Brand Marketing, PhonePe, says besides commercials on TV, the brand will definitely be on other media, spanning social and digital
Tasmayee Laha Roy Sep 8, 2020 8:10 AM
The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say
Tasmayee Laha Roy Sep 3, 2020 8:33 AM
Ganesh Kumar, COO – Lifestyle Business, Raymond Limited, talks about the impact of the pandmeic on the textile and apparel industry, the new normal, festival season sales and more
Tasmayee Laha Roy Sep 3, 2020 8:31 AM
Vishnu Mohta, Co-Founder of Hoichoi, talks to e4m on their direct to digital initiative property ‘Hoichoi Presents First Day First Show’ and more
Tasmayee Laha Roy Aug 31, 2020 9:43 AM
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
Tasmayee Laha Roy Aug 28, 2020 8:27 AM
Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots
Tasmayee Laha Roy Aug 26, 2020 9:22 AM
Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors
Simran Sabherwal & Tasmayee Laha Roy Aug 25, 2020 12:38 PM
With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines
Tasmayee Laha Roy Aug 25, 2020 8:35 AM
