Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

tV?blur=25

Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising

Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM

dummy image?blur=25

Avinash Pandey, CEO, ABP Network, discusses plans for the newly-launched digital platform ABP Nadu and what sets it apart from the rest of the offerings in the market

Tasmayee Laha Roy Apr 23, 2021 9:03 AM

yogi?blur=25

From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts

Tasmayee Laha Roy Apr 22, 2021 8:23 AM

BCCL?blur=25

As per highly placed sources, almost 100 employees across teams have either been asked to leave or their contracts have not been renewed in the last couple of months

Tasmayee Laha Roy Apr 21, 2021 8:39 AM

dummy image?blur=25

Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021

Tasmayee Laha Roy Apr 21, 2021 8:21 AM

Print?blur=25

Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands

Tasmayee Laha Roy Apr 16, 2021 8:14 AM

stock market?blur=25

Going forward, media companies, especially those with digital offerings, will do very well in the market, predict experts

Tasmayee Laha Roy Apr 15, 2021 8:52 AM

sameer seth?blur=25

Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer

Tasmayee Laha Roy Apr 13, 2021 8:34 AM

avinash pantvanish?blur=25

Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021

Tasmayee Laha Roy Apr 8, 2021 9:19 AM

TV?blur=25

A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts

Tasmayee Laha Roy Apr 7, 2021 8:04 AM

dummy image?blur=25

The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94

Tasmayee Laha Roy Apr 2, 2021 8:25 AM

harshil dhingra?blur=25

Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment

Tasmayee Laha Roy Mar 30, 2021 8:24 AM

Sapna Chadha?blur=25

Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition

Tasmayee Laha Roy Mar 25, 2021 8:49 AM

DD Free dish?blur=25

Repeated complaints were made to MIB against nine private regional channels in the past that have been bypassing Free Dish regulations, creating discrepancies in the system

Tasmayee Laha Roy Mar 23, 2021 8:31 AM

newspaper?blur=25

Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data

Tasmayee Laha Roy Mar 19, 2021 8:36 AM

news?blur=25

Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months

Tasmayee Laha Roy Mar 18, 2021 8:37 AM

DD Free Dish?blur=25

The hiked prices were hardly a deterrent for news channels that wanted to get on to the DD Free Dish platform

Tasmayee Laha Roy Mar 17, 2021 8:31 AM

NBF?blur=25

In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county

Tasmayee Laha Roy Mar 12, 2021 8:24 AM

TV?blur=25

Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies

Tasmayee Laha Roy Mar 11, 2021 7:54 AM