Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

MIB?blur=25

More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021

Tasmayee Laha Roy Jun 14, 2021 9:20 AM

MIB?blur=25

MIB addresses digital news publishers, publishers of online curated content and association of digital media publishers in the order

Tasmayee Laha Roy Jun 11, 2021 8:32 PM

NBF?blur=25

All NBF members are currently allied with the new digital media subcommittee and the broadcasters’ body is now looking at onboarding more players

Tasmayee Laha Roy Jun 10, 2021 8:41 AM

newspaper?blur=25

With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic

Tasmayee Laha Roy Jun 9, 2021 8:59 AM

newspaper?blur=25

When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation

Tasmayee Laha Roy Jun 7, 2021 8:03 AM

IBF?blur=25

With two regulatory bodies in place, experts hope for a unified, un-impacted OTT industry despite concerns of friction between lobbies

Tasmayee Laha Roy Jun 4, 2021 9:19 AM

news?blur=25

Experts who weighed in on the matter opine that losses won't be only on the OTT side

Tasmayee Laha Roy Jun 3, 2021 8:32 AM

digital news?blur=25

The primary issue at the moment, however, is the confusion around the new IT Rules and whether news should fall under them at all

Tasmayee Laha Roy Jun 1, 2021 8:18 AM

Friends: The Reunion?blur=25

Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India

Tasmayee Laha Roy May 24, 2021 8:49 AM

Times Now?blur=25

The new rate card from BCCL confirms the launch of Times Netwrork’s Hindi news channel Times Now Navbharat HD

Tasmayee Laha Roy May 20, 2021 6:57 PM

google news?blur=25

As part of Google's licensing agreements with publishers, the tech giant will also be paying participating news organizations to give readers access to a limited amount of paywalled content

Tasmayee Laha Roy May 19, 2021 8:08 AM

news?blur=25

Allaying the industry's fears are some encouraging signs like almost-normal circulation numbers and more readers coming back to the fold for credible, detailed news coverage

Tasmayee Laha Roy May 18, 2021 9:07 AM

TV?blur=25

Amidst the ratings blackout, measurement parameters such as ‘highest viewership’ have changed to new indices such as ‘most viewed’, ‘most followed’ or ‘most shared’.

Tasmayee Laha Roy May 17, 2021 8:37 AM

tmc bjp?blur=25

BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections

Tasmayee Laha Roy May 11, 2021 8:29 AM

print?blur=25

While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%

Tasmayee Laha Roy May 7, 2021 7:58 AM

Tamil nadu?blur=25

As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google

Tasmayee Laha Roy May 6, 2021 8:56 AM

election?blur=25

Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts

Tasmayee Laha Roy May 4, 2021 9:17 AM

BCCL?blur=25

A fresh mail was sent to journalists from the chairman’s office with the subject line ‘Password for your salary revision letter’

Tasmayee Laha Roy Apr 29, 2021 9:00 AM

TV news?blur=25

According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter

Tasmayee Laha Roy Apr 29, 2021 8:44 AM

Bengal elections?blur=25

As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months

Tasmayee Laha Roy Apr 27, 2021 8:56 AM