Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

IPL 2020?blur=25

Amazon, Phone Pe, Unacademy and TVS are all in advanced stages of negotiation with Star, say sources

Tasmayee Laha Roy Aug 19, 2020 8:46 AM

IPL?blur=25

Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising

Tasmayee Laha Roy Aug 12, 2020 8:36 AM

newspaper?blur=25

A little over four months into the pandemic and close to 2000 journalists have either lost jobs, sent on unpaid leave or have had a massive pay cut

Tasmayee Laha Roy Aug 10, 2020 7:48 AM

Microsoft-India?blur=25

Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors

Tasmayee Laha Roy Aug 7, 2020 8:02 AM

IPL 2020?blur=25

Industry experts say the lack of live events for most part of the year now and a large chunk of professionals still working from home are expected to lead to a record viewership for the tournament

Tasmayee Laha Roy Aug 5, 2020 8:58 AM

TV?blur=25

Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts

Tasmayee Laha Roy Aug 3, 2020 8:14 AM

newspaper?blur=25

The pace of recovery is faster in Tier 2, 3 and beyond markets as compared to the metros, say industry players

Tasmayee Laha Roy Jul 30, 2020 8:46 AM

newspaper?blur=25

The Print Media Advertisement Policy 2020 states that ad distribution that was earlier in rupee terms will now be in terms of space, which has been now increased from 50% to 80% for vernacular dailies

Tasmayee Laha Roy Jul 29, 2020 8:26 AM

Farid Ahsan?blur=25

Co-founder Farid Ahsan says ShareChat’s biggest focus now is on driving good performance advertisements and solutions for brands

Tasmayee Laha Roy Jul 27, 2020 8:45 AM

digital?blur=25

The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back

Tasmayee Laha Roy Jul 23, 2020 8:25 AM

TV?blur=25

To keep up with the rise in ad volume, broadcasters are offering discounts, expected to continue till the festive season, say industry experts

Sonam Saini & Tasmayee Laha Roy Jul 21, 2020 8:36 AM

traiapp?blur=25

Apart from lack of awareness, the application, according to customers, is riddled with technical issues and bugs

Tasmayee Laha Roy Jul 17, 2020 8:52 AM

Chingari?blur=25

Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh

Tasmayee Laha Roy Jul 15, 2020 8:40 AM

TV?blur=25

NBA and NBF write to ratings body about unexplained spikes in TV viewership

Tasmayee Laha Roy Jul 10, 2020 9:12 AM

newspaper?blur=25

As per IRS 2019 Q4, in the Hindi Top Dailies market, Rajasthan is one of the few states where at least one of the top dailies has recorded a surge in Average Issue Readership

Tasmayee Laha Roy Jul 10, 2020 7:17 AM

Avinash Pant?blur=25

Avinash Pant, Director - Marketing at Facebook India, shares insights on WhatsApp’s first India campaign, user data safety, India as a market and more

Tasmayee Laha Roy Jul 4, 2020 12:17 PM

tiktok?blur=25

With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good position to leverage the ban on TikTok

Dipali Banka & Tasmayee Laha Roy Jul 3, 2020 8:30 AM

LinkedIn?blur=25

The Sales Navigator tool allows users to find and reach over 185 million potential sales leads in Asia-Pacific, says the professional networking major

Tasmayee Laha Roy Jul 2, 2020 8:01 AM

digital?blur=25

While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’ media mix no

Tasmayee Laha Roy Jul 1, 2020 8:51 AM

campaigning?blur=25

Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals

Tasmayee Laha Roy Jun 29, 2020 9:02 AM