Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Byju

The personalised learning app has finalised plans to hit international English speaking markets like the US and the UK, says Atit Mehta, Head of Marketing, BYJU’S

Tasmayee Laha Roy Jul 29, 2019 8:21 AM

cableTV

With big brands entering the medium post digitisation, cable TV industry, as per industry estimates, is seeing ad spends of at least Rs 200 crore annually

Tasmayee Laha Roy Jul 24, 2019 8:38 AM

SonyLIV

The platform has a strong line-up of content for next six months, including The Ashes, the West Indies tour of India and the 11th season of Kaun Banega Crorepati

Tasmayee Laha Roy Jul 19, 2019 8:36 AM

faceapp

Data security experts say FaceApp users may be giving access to a lot of data stored on their phones, and that not all understand the nuances of the terms of service

Tasmayee Laha Roy Jul 19, 2019 8:27 AM

PKL

Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands

Tasmayee Laha Roy Jul 17, 2019 8:20 AM

WC

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy Jul 16, 2019 8:29 AM

BARC

Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM

Resign

While many of the resignations came from executives who moved on to greener pastures, a lot of them also decided to move on to go the entrepreneurial way

Tasmayee Laha Roy Jul 11, 2019 9:24 AM

TvAds

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy Jul 10, 2019 8:52 AM

TV

Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders

Tasmayee Laha Roy Jul 8, 2019 8:02 AM

BARC

Lack of quorum could have been one reason why no vital decisions were taken at the meeting, according to an industry insider

Tasmayee Laha Roy Jul 5, 2019 7:47 AM

Salman Khan DB Group

The campaign that is a part of Dainik Bhaskar Group's circulation expansion initiative is backed by print, radio, digital and online, outdoor, cinema, TV and on-ground activation

Tasmayee Laha Roy Jul 4, 2019 7:34 PM

Cricket

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

TV

BARC India spokesperson says approval for 2-member committee was given to provide confidence to the industry

Tasmayee Laha Roy Jul 2, 2019 8:13 AM

JamieAngus

Angus, Director, BBC World Service, says India is the top-most contributor to the BBC News audience with 50 million viewers

Tasmayee Laha Roy & Nafisa Shaheen Jun 24, 2019 8:21 AM

Programmatic

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

BARC

The move comes after many industry players protested BARC considering landing page viewership in putting together rating

Tasmayee Laha Roy Jun 13, 2019 12:55 PM

BARC

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy Jun 13, 2019 8:39 AM

Indo-Pak

Brands to ride on the craze for the June 16 match; industry experts say rates currently as high as Rs 20 lakh per 10 sec

Tasmayee Laha Roy Jun 13, 2019 8:13 AM

Purohit

The acquisition will expand Music Broadcast Limited's geographical reach and advertisers will benefit from a wider range of local markets, said Apurva Purohit, President, Jagran Prakashan Ltd.

Tasmayee Laha Roy Jun 12, 2019 8:10 AM