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Qyuki.com appoints MediaCom as media AOR

The Shekhar Kapur and AR Rahman founded social media platform took the decision following a multi-agency pitch process

Synjini Nandi Dec 18, 2012 6:17 PM

“We have a mantra at A+E Networks: go big or go home”

Sean Cohan, EVP, International, A+E Networks speaks on the success that History TV18 has seen at launch and the plans ahead

Synjini Nandi Dec 15, 2012 8:57 PM

TAM predicts opportunities galore

TAM’s DAS exercise shows growth for niche channel viewership and points out to many more opportunities for the industry

Synjini Nandi Dec 14, 2012 7:24 PM

Star Movies’ mktg blitz for Twilight TV premiere

Along with media platforms such as television, social media and on-ground, the channel has roped in DTH as a promotional vehicle

Synjini Nandi Dec 13, 2012 7:53 PM

Inspired by true ‘crime’ incidents, on a TV near you

Hindi GECs such as Sony, Life OK & Colors have evolved their crime genre quotient to showcase real-life stories in a bid to attract new viewers

Synjini Nandi Dec 13, 2012 7:35 PM

TAM predicts opportunities galore under DAS

TAM’s DAS exercise shows growth for niche channel viewership; reiterates ability for advertisers to segment better and points out to many more opportunities for the industry

Synjini Nandi Dec 13, 2012 6:16 PM

Buoyed by digitisation, b'casters test ad free routes

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi Dec 12, 2012 7:43 PM

My favourite TV character: Ram Amarnath Kapoor

“Ram Kapoor brings the show alive, capturing the very essence of the character,” says Dhruv Jha of Lodestar UM

Synjini Nandi Dec 12, 2012 7:38 PM

Advantage branded content: Lodestar UM’s ace card

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM

Talaash takes subtle marketing approach

Talaash has undertaken a marketing strategy that is limited in its approach; it aims to create a deep impact, rather than have a wide reach

Synjini Nandi Dec 7, 2012 7:55 PM

HBO partners with Eros to launch two channels

The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per month

Synjini Nandi Dec 7, 2012 6:58 PM

Danish Khan heads to Channel V

Danish Khan, VP & Head – Marketing, SET has put in his papers after a stint of 10 yrs. He is expected to join Channel V

Synjini Nandi Dec 6, 2012 7:14 PM

HBO partners with Eros to launch two ad-free channels

The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per month

Synjini Nandi Dec 6, 2012 6:38 PM

Colors beefs up 7 PM slot with new show ‘Durga’

The show, which is premiering on December 17, will replace the existing show ‘Kairi’, making way for fresh content

Synjini Nandi Dec 5, 2012 10:47 PM

My favourite TV character - Amma ji

Ambika Sharma of Pulp Strategy finds the matriarch from Colors’ show ‘Na Aana Is Des Laado’ a fascinating & strong character

Synjini Nandi Dec 5, 2012 3:53 AM

Zee Café all set to showcase Miss Universe 2012

From launching an extensive outdoor campaign to undertaking varied activities on the social media space, the channel is going all out for the promotion of 'Miss Universe 2012'

Synjini Nandi Dec 3, 2012 7:03 PM

Star Plus revamps prime time with ‘Kaali – Ek punar avtaar’

The new crime-based series will be aired on the 8PM slot, replacing fiction show ‘Iss pyaar ko kya naam doon’

Synjini Nandi Nov 28, 2012 6:18 PM

Star World launches family drama to strengthen weekdays

The channel banks on TV & digital to create noise about new show ‘Packed to the Rafters’; to host a web premiere days before the actual launch

Synjini Nandi Nov 27, 2012 7:37 PM

9XM partners with Cinemax for on-ground branding

The channel has associated with Cinemax to brand all mandatory slides that are shown during movie screenings

Synjini Nandi Nov 26, 2012 7:43 PM

UTV Stars aims to improve India – China ties

UTV Stars in association with Carnival Media has created ‘The India – China Music Festival 2012’ – a confluence of Chinese sound & Indian music

Synjini Nandi Nov 23, 2012 6:58 PM