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Quick five with Launch Pad’s Probal Gaanguly

The Partner of Launch Pad traces the growth of Hummra M channel & shares how digitisation is giving a level playing field to regional players

Synjini Nandi Feb 1, 2013 7:11 PM

Forbes Celebrity 100 comes to India

The Forbes list features individuals from the entertainment business. Monetisation from the issue would be advertising-driven. It is priced at Rs 125

Synjini Nandi Jan 31, 2013 6:49 PM

My fav TV character: Priya Kapoor

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design

Synjini Nandi Jan 30, 2013 8:17 PM

RBI’s interest rate cut augurs well for ad spends

With RBI’s proposed repo rate cut, real estate and automobile sector will observe an upswing, which in turn will imply a growth in ad spends

Synjini Nandi Jan 30, 2013 7:13 PM

“English GECs have created multiple prime time slots”

The consumption of shows in the English GE space has gone up in the past few years, especially among the youth, says Rasika Tyagi of Star India

Synjini Nandi Jan 28, 2013 6:29 PM

Digital & brand tie-ups pace up Race 2’s mktg blitz

One of the first big ticket movies to go off the block in the New Year, ‘Race 2’ has created a 360-degree push tying up with brands & media

Synjini Nandi Jan 25, 2013 7:59 PM

“There’s remarkable increase in kids broadcasting”

Technology is central to consumption of content, which is becoming increasingly multi-platform, says Aparna Bhonsle, Programming Head, ZeeQ

Synjini Nandi Jan 25, 2013 6:23 PM

Quick five with ZeeQ’s Subhadarshi Tripathi

Digitisation is an opportunity in disguise for broadcasters and is good news for paid-for channels like ZeeQ, says the channel’s Business Head

Synjini Nandi Jan 23, 2013 8:06 PM

My fav TV character: Anoop Soni of Crime Patrol

Soni’s unique way of narration adds to the charm of the show, says Priti Nair of Curry Nation

Synjini Nandi Jan 23, 2013 7:47 PM

SAB TV to pay tribute to comedy in Indian cinema

Launches non-fiction property ‘Safar filmy comedy ka’; it goes on air from Jan 27

Synjini Nandi Jan 23, 2013 6:33 PM

“Reality shows form a core part of our DNA”

In the last 4 years, reality-based formats have really worked for us, says Nikhil Gandhi, ED, Youth Network, Disney UTV Media Networks

Synjini Nandi Jan 22, 2013 7:45 PM

‘Come dine with me’ comes to India

Life OK launches Indian adaptation ‘Welcome – Bazzi mehmaan nawaazi ki’. The show goes on air today

Synjini Nandi Jan 21, 2013 7:19 PM

My fav TV character: Nigella Lawson

“Nigella’s individuality adds charm to the show. I admire the way she cooks and talks,” says Raj Deepak Das of BBDO

Synjini Nandi Jan 16, 2013 7:21 PM

MTV bets on digital to market ‘MTV Bloc Party’

The campaign, based on the theme ‘Chase the beat’, is also supported by radio, print, OOH, TV, on-ground & brand associations

Synjini Nandi Jan 15, 2013 10:50 PM

Digitisation will be beneficial to us: Anooj Kapoor

Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV

Synjini Nandi Jan 15, 2013 6:29 PM

Star Movies’ marketing blitz for ‘The Avengers’

From on-air, outdoor to social media engagements, Star Movies has designed a 360-degree campaign for the TV premiere of the movie

Synjini Nandi Jan 14, 2013 7:34 PM

Marketing the ‘Dekho magar pyaar se’ way

From TV appearances, brand integrations to on-ground initiatives, ‘Matru ki Bijlee ka Mandola’ has taken a big bang approach

Synjini Nandi Jan 11, 2013 8:06 PM

Colors launches two new fiction properties

‘Sanskaar – Dharohar apnon ki’ is slotted for 9PM and season 2 of ‘Na bole tum…’ for 9.30PM; the shows will replace Bigg Boss

Synjini Nandi Jan 11, 2013 6:31 PM

RBNL targets regional mkts with ‘Big Fame Star’

The network has allocated about 35% spends for on-ground initiatives, while 40%-45% has been earmarked for print and outdoor

Synjini Nandi Jan 10, 2013 7:22 PM

My fav TV character: Ronit Roy, Adaalat

Ronit Roy’s character ‘KD Pathak’ comes across as believable and genuine, says Kartik Sharma of Maxus

Synjini Nandi Jan 9, 2013 7:43 PM

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