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My fav TV character: Ram Kapoor of ‘Bade achhe lagte hain’?blur=25

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Synjini Nandi Feb 27, 2013 7:56 PM

Star Plus readies three-part campaign for MasterChef?blur=25

The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show

Synjini Nandi Feb 26, 2013 11:16 PM

Disney Channel embarks on multi-media blitz for ‘Disney Q’?blur=25

From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show

Synjini Nandi Feb 25, 2013 1:09 AM

IPL 2013 creates a song & dance to celebrate India’s love for cricket?blur=25

The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans

Synjini Nandi Feb 20, 2013 9:25 PM

My fav TV character: Rahul Mahajan of ‘Nach Baliye’?blur=25

Rahul adds fun and drama to the show. Also, he makes an effort to dance even though he isn’t a dancer, says Rajeeb Dash of Tata Housing

Synjini Nandi Feb 20, 2013 8:20 PM

Power of content will shape the future: Uday Shankar?blur=25

Content will drive economic value for India. Our goal is to make M&E a key item on Govt’s agenda, says Chairman, FICCI M&E Committee

Synjini Nandi Feb 19, 2013 8:17 PM

Life OK goes beyond TV with ‘Mahadev’ merchandise?blur=25

The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand

Synjini Nandi Feb 19, 2013 7:58 PM

Digital is reinventing magazines’ fortunes: Experts?blur=25

According to industry experts, magazines are seeing an increase in circulation owing to digital subscriptions & aggressive social media marketing

Synjini Nandi Feb 18, 2013 7:02 PM

Magazines should stop selling ads & sell engagement: CVL Srinivas?blur=25

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

Life OK beefs up 8.30PM prime time with ‘Savitri’?blur=25

The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Synjini Nandi Feb 16, 2013 10:30 PM

Star Plus attempts to bring cinema on TV with ‘Saraswatichandra’?blur=25

The new fiction series will be aired on the 7.30PM time slot. It will replace ‘Yeh khamoshiyaan’. It is Sanjay Leela Bhansali’s TV debut

Synjini Nandi Feb 15, 2013 7:28 PM

Zee TV beefs up weekends with ‘India’s Best Dramebaaz’?blur=25

The reality based show for kids to showcase their acting talent goes on air from February 23, 2013 and will be a 13-week series

Synjini Nandi Feb 14, 2013 6:47 PM

My fav TV character: Meredith Grey from Grey’s Anatomy?blur=25

Meredith isn’t a syrupy diabetic character. She observes life in shades of grey, says Minakshi Achan of Salt Brand Solutions

Synjini Nandi Feb 13, 2013 8:36 PM

“Create a high performing ecosystem of marketing partners”?blur=25

Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico

Synjini Nandi Feb 12, 2013 7:20 PM

Multimedia markets itself wrongly: Sunil Kataria?blur=25

Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products

Synjini Nandi Feb 11, 2013 7:40 PM

Multimedia markets itself wrongly: Sunil Kataria?blur=25

Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products

Synjini Nandi Feb 11, 2013 7:40 PM

“It is all about managing the 4Ps effectively”?blur=25

Print is a one-on-one medium and could be used to fight in the multimedia platform, says National Geographic Traveller India’s Manas Mohan

Synjini Nandi Feb 8, 2013 7:37 PM

Soaps will never die. Here’s why…?blur=25

Soap operas are ever so popular because of the longevity factor, audience – character connect and RoI for a channel

Synjini Nandi Feb 7, 2013 7:15 PM

My favourite TV characters: The lions of Africa?blur=25

The lions represent a certain honest approach to life, says Prathap Suthan of Bang in the Middle

Synjini Nandi Feb 6, 2013 8:16 PM

“Cinema is a big stance that we have taken this year”?blur=25

AXN has identified cinema as one of the significant platforms for marketing, says Sunil Punjabi, Business Head, AXN

Synjini Nandi Feb 6, 2013 7:39 PM