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My fav TV character: Ram Kapoor of ‘Bade achhe lagte hain’

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Synjini Nandi Feb 27, 2013 7:56 PM

Star Plus readies three-part campaign for MasterChef

The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show

Synjini Nandi Feb 26, 2013 11:16 PM

Disney Channel embarks on multi-media blitz for ‘Disney Q’

From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show

Synjini Nandi Feb 25, 2013 1:09 AM

IPL 2013 creates a song & dance to celebrate India’s love for cricket

The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans

Synjini Nandi Feb 20, 2013 9:25 PM

My fav TV character: Rahul Mahajan of ‘Nach Baliye’

Rahul adds fun and drama to the show. Also, he makes an effort to dance even though he isn’t a dancer, says Rajeeb Dash of Tata Housing

Synjini Nandi Feb 20, 2013 8:20 PM

Power of content will shape the future: Uday Shankar

Content will drive economic value for India. Our goal is to make M&E a key item on Govt’s agenda, says Chairman, FICCI M&E Committee

Synjini Nandi Feb 19, 2013 8:17 PM

Life OK goes beyond TV with ‘Mahadev’ merchandise

The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand

Synjini Nandi Feb 19, 2013 7:58 PM

Digital is reinventing magazines’ fortunes: Experts

According to industry experts, magazines are seeing an increase in circulation owing to digital subscriptions & aggressive social media marketing

Synjini Nandi Feb 18, 2013 7:02 PM

Magazines should stop selling ads & sell engagement: CVL Srinivas

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

Life OK beefs up 8.30PM prime time with ‘Savitri’

The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Synjini Nandi Feb 16, 2013 10:30 PM

Star Plus attempts to bring cinema on TV with ‘Saraswatichandra’

The new fiction series will be aired on the 7.30PM time slot. It will replace ‘Yeh khamoshiyaan’. It is Sanjay Leela Bhansali’s TV debut

Synjini Nandi Feb 15, 2013 7:28 PM

Zee TV beefs up weekends with ‘India’s Best Dramebaaz’

The reality based show for kids to showcase their acting talent goes on air from February 23, 2013 and will be a 13-week series

Synjini Nandi Feb 14, 2013 6:47 PM

My fav TV character: Meredith Grey from Grey’s Anatomy

Meredith isn’t a syrupy diabetic character. She observes life in shades of grey, says Minakshi Achan of Salt Brand Solutions

Synjini Nandi Feb 13, 2013 8:36 PM

“Create a high performing ecosystem of marketing partners”

Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico

Synjini Nandi Feb 12, 2013 7:20 PM

Multimedia markets itself wrongly: Sunil Kataria

Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products

Synjini Nandi Feb 11, 2013 7:40 PM

Multimedia markets itself wrongly: Sunil Kataria

Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products

Synjini Nandi Feb 11, 2013 7:40 PM

“It is all about managing the 4Ps effectively”

Print is a one-on-one medium and could be used to fight in the multimedia platform, says National Geographic Traveller India’s Manas Mohan

Synjini Nandi Feb 8, 2013 7:37 PM

Soaps will never die. Here’s why…

Soap operas are ever so popular because of the longevity factor, audience – character connect and RoI for a channel

Synjini Nandi Feb 7, 2013 7:15 PM

My favourite TV characters: The lions of Africa

The lions represent a certain honest approach to life, says Prathap Suthan of Bang in the Middle

Synjini Nandi Feb 6, 2013 8:16 PM

“Cinema is a big stance that we have taken this year”

AXN has identified cinema as one of the significant platforms for marketing, says Sunil Punjabi, Business Head, AXN

Synjini Nandi Feb 6, 2013 7:39 PM