Authors
Gossip Girl goes digital to engage gossipmongers

To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members

Synjini Nandi Mar 19, 2013 7:01 PM

Re-inventing regional content in a digital era

We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters

Synjini Nandi Mar 15, 2013 7:41 PM

Content and ratings – a vicious cycle

With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts

Synjini Nandi Mar 15, 2013 7:27 PM

"Technology has democratised content creation"

When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts

Synjini Nandi Mar 15, 2013 7:24 PM

Find the balance between local and global: Andy Kaplan

Content needs to be tailored acc to audience viewing habits that are unique to every market, says the Prez, World Wide Networks, Sony Pictures Television

Synjini Nandi Mar 14, 2013 7:15 PM

It's not all about biz, but about culture: Robert Bakish

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 14, 2013 7:13 PM

Indian M&E industry to grow 11.8% in 2013 to touch Rs 917 bn

The projected growth for TV is 18%, radio is 16.6%, print is 8.7% & films is 11.5%. Digital advtg is expected to grow 32.1%, as per the FICCI-KPMG report

Synjini Nandi Mar 14, 2013 7:01 PM

Quick Five with Ferzad Palia on Comedy Central’s growth plans

Comedy is growing exponentially not only on television but also outside of it, says the SVP & GM, English Entertainment of Viacom18 Media

Synjini Nandi Mar 14, 2013 6:58 PM

It’s not all about business, but about culture: Robert Bakish

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 13, 2013 6:11 PM

Making Phase II of cable TV digitisation a success

Phase I taught many lessons to policy makers & stakeholders. The spotlight now is on the need for course correction, dynamics of digital content & the roadmap

Synjini Nandi Mar 13, 2013 3:54 PM

Why mobile TV will be the future?

Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers

Synjini Nandi Mar 11, 2013 8:31 PM

Star Plus goes disruptive for ‘MasterChef Kitchen Ke Superstars’

From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz

Synjini Nandi Mar 8, 2013 9:04 PM

It was essential to ‘unscooter’ Vespa: MV Krishna

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:57 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:54 AM

Travel & lifestyle channels should stay fresh: Debarpita Banerjee

The VP-Marketing of Fox Int’l Channels shares why channels need to keep refreshing the various elements that make for their positioning & personality

Synjini Nandi Mar 5, 2013 7:28 PM

Why is reality content big business on TV?

The glamour and glitz provided by reality shows is helping broadcasters garner newer audiences, rake in the moolah, as well as beat the TRP game

Synjini Nandi Mar 5, 2013 6:57 PM

Finite TV series ‘Ek Thhi Naayka’ to support release of upcoming movie

The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends

Synjini Nandi Mar 5, 2013 6:55 PM

Star Plus leads Hindi GEC space; Colors follows

Acc to data sourced from TAM subscribers for CS 4+ HSM markets Week 8, Star Plus leads the Hindi GE space with 248 GRPs, with Colors clocking 235 GRPs

Synjini Nandi Mar 1, 2013 7:27 PM

Hindi movie premieres hold fort on television

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM