Authors
Gossip Girl goes digital to engage gossipmongers?blur=25

To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members

Synjini Nandi Mar 19, 2013 7:01 PM

Re-inventing regional content in a digital era?blur=25

We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters

Synjini Nandi Mar 15, 2013 7:41 PM

Content and ratings – a vicious cycle?blur=25

With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts

Synjini Nandi Mar 15, 2013 7:27 PM

"Technology has democratised content creation"?blur=25

When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts

Synjini Nandi Mar 15, 2013 7:24 PM

Find the balance between local and global: Andy Kaplan?blur=25

Content needs to be tailored acc to audience viewing habits that are unique to every market, says the Prez, World Wide Networks, Sony Pictures Television

Synjini Nandi Mar 14, 2013 7:15 PM

It's not all about biz, but about culture: Robert Bakish?blur=25

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 14, 2013 7:13 PM

Indian M&E industry to grow 11.8% in 2013 to touch Rs 917 bn?blur=25

The projected growth for TV is 18%, radio is 16.6%, print is 8.7% & films is 11.5%. Digital advtg is expected to grow 32.1%, as per the FICCI-KPMG report

Synjini Nandi Mar 14, 2013 7:01 PM

Quick Five with Ferzad Palia on Comedy Central’s growth plans?blur=25

Comedy is growing exponentially not only on television but also outside of it, says the SVP & GM, English Entertainment of Viacom18 Media

Synjini Nandi Mar 14, 2013 6:58 PM

It’s not all about business, but about culture: Robert Bakish?blur=25

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 13, 2013 6:11 PM

Making Phase II of cable TV digitisation a success?blur=25

Phase I taught many lessons to policy makers & stakeholders. The spotlight now is on the need for course correction, dynamics of digital content & the roadmap

Synjini Nandi Mar 13, 2013 3:54 PM

Why mobile TV will be the future??blur=25

Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers

Synjini Nandi Mar 11, 2013 8:31 PM

Star Plus goes disruptive for ‘MasterChef Kitchen Ke Superstars’?blur=25

From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz

Synjini Nandi Mar 8, 2013 9:04 PM

It was essential to ‘unscooter’ Vespa: MV Krishna?blur=25

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta?blur=25

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:57 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta?blur=25

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:54 AM

Travel & lifestyle channels should stay fresh: Debarpita Banerjee?blur=25

The VP-Marketing of Fox Int’l Channels shares why channels need to keep refreshing the various elements that make for their positioning & personality

Synjini Nandi Mar 5, 2013 7:28 PM

Why is reality content big business on TV??blur=25

The glamour and glitz provided by reality shows is helping broadcasters garner newer audiences, rake in the moolah, as well as beat the TRP game

Synjini Nandi Mar 5, 2013 6:57 PM

Finite TV series ‘Ek Thhi Naayka’ to support release of upcoming movie?blur=25

The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends

Synjini Nandi Mar 5, 2013 6:55 PM

Star Plus leads Hindi GEC space; Colors follows?blur=25

Acc to data sourced from TAM subscribers for CS 4+ HSM markets Week 8, Star Plus leads the Hindi GE space with 248 GRPs, with Colors clocking 235 GRPs

Synjini Nandi Mar 1, 2013 7:27 PM

Hindi movie premieres hold fort on television?blur=25

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM