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Steep rise in online viewership opens new opportunity for channels

A 45% increase in online viewership opens up another lucrative market for b'casters as they gear up to aggressively seed more content online

Synjini Nandi Apr 29, 2013 8:11 PM

Mandar Natekar quits as Revenue Head of Movies Now

Natekar is joining MTV India as the Sales Head. At Movies Now, he had helped establish the channel as a preferred platform for advertisers

Synjini Nandi Apr 27, 2013 7:26 PM

Himmat Butalia joining AXN India as Mktg Director

Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013

Synjini Nandi Apr 26, 2013 7:15 PM

Star Plus manages to stay ahead of Max in IPL Week 3

As per data for CS 4+, HSM markets in Week 16 of 2013 and third week of the IPL season, Star Plus clocked 233 GRPs, followed by Max with 211 GRPs

Synjini Nandi Apr 26, 2013 6:45 PM

What has Star Plus done right this IPL?

Associating with one of the most watched properties, IPL, and that too in competition territory seems to have worked in Star Plus’ favour

Synjini Nandi Apr 26, 2013 6:36 AM

Sony Pix’s Himmat Butalia joining AXN India as Mktg Director

Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013

Synjini Nandi Apr 25, 2013 6:22 PM

IMPACT magazine introduces IMPACT M-School Rankings

The survey, in association with Ipsos, will culminate with the publication of a world-class and dedicated special annual – ‘India’s Best M-Schools’

Synjini Nandi Apr 20, 2013 7:34 PM

Decoding the survival mantra of Hindi fiction series

With the change in viewing patterns, changes are needed not only in content & programming, but in scheduling strategies as well, say experts

Synjini Nandi Apr 18, 2013 8:21 PM

Getting comedy to work on English GECs is serious business

The comedy genre is viable, but experimentation has been observed to be low in this genre, say experts

Synjini Nandi Apr 17, 2013 8:18 PM

Disney Channel engages the entire family with 'Jet Set 2'

Apart from on-air promos, Disney will introduce a special branded plane inspired by Indian designers & a two-day holiday at Hong Kong Disneyland

Synjini Nandi Apr 16, 2013 8:41 PM

'Ek Thi Daayan' leaves no stone unturned to lure audiences

Creating a finite TV series, launching novellas, to experiential marketing, the production house has ticked all the right mktg boxes to create visibility for the movie

Synjini Nandi Apr 10, 2013 8:12 PM

AXN embarks on 35-day campaign to leverage 'Hannibal'

The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign

Synjini Nandi Apr 9, 2013 8:29 PM

Regional avatars go a long way for Hindi GEC format shows

Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts

Synjini Nandi Apr 8, 2013 10:22 PM

Zee Khana Khazana serves up a revamped fare

Based on the thought ‘Kal kya banaoon?’, the channel has launched its first TVC, along with several initiatives on digital & social platforms to create a buzz

Synjini Nandi Apr 8, 2013 8:41 PM

After Max, Sony Six creates campaign for IPL 2013

The objective of the two short films is to highlight the fact that Hindi commentary for the Pepsi IPL will be on Six, which promises to create a great viewing experience

Synjini Nandi Apr 4, 2013 9:25 PM

Quick Five with Disney UTV’s Sameer Pitalwalla

We are keen on helping audiences migrate across different platforms, thereby strengthening the brand, says the Dir, Video & Celebrity of Disney UTV

Synjini Nandi Apr 3, 2013 8:25 PM

Quick five with RBNL’s Sunil Kumaran

The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel

Synjini Nandi Apr 1, 2013 10:06 PM

Hindi GECs push the envelope with innovations galore

From glamourising content, creating hybrid genres, undertaking cinema advtg to disruptive mktg, 2013 is seeing a lot of experimentation by Hindi GECs

Synjini Nandi Mar 29, 2013 7:28 PM

First edition of IMPACT 'Top 30 under 30' list unveiled

The list identifies and celebrates future leaders of the Indian communication industry from creative and media agencies

Synjini Nandi Mar 22, 2013 8:34 PM

Viacom18 ventures into customised brand solutions

The new division ‘Integrated Network Solutions’ will help create large format intellectual properties for clients across genres and media platforms

Synjini Nandi Mar 21, 2013 7:49 PM