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Day after IPL finish, GECs back with a vengeance

From launching mythology-based series, re-creating the magic of older reality shows to introducing fresh formats, Hindi GECs are leaving no stone unturned

Synjini Nandi May 28, 2013 7:17 PM

Big Magic, Spark Punjabi introduce fiction to consolidate position

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Synjini Nandi May 27, 2013 7:39 PM

Max gears up for life after IPL 6 with big ticket movies

The Hindi movie channel has strategically used the last 10 days of the Indian Premier League Season 6 to promote its comeback plan

Synjini Nandi May 24, 2013 8:17 PM

GEC ratings remain flat in Week 7 of IPL; Star Plus maintains lead

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus clocked 234 GRPs in Week 20 of 2013, as against Sony Max’s 229 GRPs

Synjini Nandi May 24, 2013 7:18 PM

Viacom18 expands mobile footprint to engage youth & kids

Viacom18 is all set to launch MTV Gupshup – a chat service, Vh1 Hub – a mobile content shop for intl music, and Teen Nick Mobile Game – a role playing game

Synjini Nandi May 23, 2013 8:06 PM

Digital drawing eyeballs to youth GECs

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership

Synjini Nandi May 23, 2013 7:42 PM

IPL all India viewership drops 14% in Season 6

According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM

Synjini Nandi May 22, 2013 7:44 PM

MTV drives Nano through digital and social

'Drive With MTV 2' will enfold live on social media platforms such as Facebook, Twitter, YouTube, Pintrest and Instagram, besides a website

Synjini Nandi May 20, 2013 8:23 PM

Content, mktg, distribution key for Star Movies Action: Kevin Vaz

We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India

Synjini Nandi May 17, 2013 7:17 PM

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As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs

Synjini Nandi May 17, 2013 4:40 AM

Star Plus reclaims numero uno spot in week 6 of IPL

As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs

Synjini Nandi May 16, 2013 12:54 AM

Removing the viewership-revenue mismatch in kids genre

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues

Synjini Nandi May 14, 2013 8:19 PM

What would it take to pull English movies genre out of the niche bracket?

Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts

Synjini Nandi May 13, 2013 6:59 PM

Marathi market aces the reach game but lags behind in revenues

Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market

Synjini Nandi May 10, 2013 7:49 PM

Star Plus narrows gap with Sony Max in IPL Week 5

As per TAM data for CS 4+, HSM markets, Star Plus clocked 223 GRPs compared to Sony Max’s 224 GRPs in the fifth week of the IPL season

Synjini Nandi May 10, 2013 7:14 PM

Kidzee, Dabur Glucoplus, McDonald's enter the world of Chhota Bheem

The brands have associated with the new Chhota Bheem movie. The marketing has also seen Chhota Bheem visit reality shows, dance to Jumping Jhapak & host contests

Synjini Nandi May 9, 2013 8:37 PM

Zee Marathi elevates Deepak Rajadhyaksha as Biz Head

Prior to this, Rajadhyaksha was Programming Head of Zee Marathi. He takes over from Nikhil Sane, who is now part of the Marathi vertical of Essel Vision

Synjini Nandi May 8, 2013 7:34 PM

Fresh content, mktg push power kids genre's summer gamble

Kids channels are all set to woo the young viewers with an array of innovative campaigns during the crucial months of April, May and June

Synjini Nandi May 3, 2013 8:27 PM

Brands are putting regional mkts under the spotlight: Kevin Vaz

Brands are looking at regional markets with the intent of penetrating deeper & investing in a much larger way, says the Prez & GM, Star Jalsha & Jalsha Movies

Synjini Nandi May 1, 2013 7:37 PM

"We see 15 - 20% increase in viewership in summer season"

Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India

Synjini Nandi May 1, 2013 7:31 PM