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Cannes Lions 2013: Disappointment for India in Radio Lions?blur=25

Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year

Synjini Nandi Jun 19, 2013 9:01 AM

Cannes Lions 2013: Disappointment for India in Radio Lions?blur=25

Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year

Synjini Nandi Jun 18, 2013 1:25 PM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India?blur=25

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 18, 2013 10:05 AM

Over 20% growth for Fox Traveller, NGC post DAS: Keertan Adyanthaya?blur=25

We do not have a pure subscription-based model & there are no plans as of now to go solo, says the MD, NGC Network India & Fox International Channels

Synjini Nandi Jun 18, 2013 10:03 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India?blur=25

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 17, 2013 1:28 PM

SET and Life OK on the same ratings page?blur=25

This is one of the rare cases that a first rung Hindi general entertainment channel has garnered equal TVRs as that of a second rung Hindi GEC

Synjini Nandi Jun 14, 2013 9:50 AM

Colors gains ground in Week 23; Star Plus maintains lead?blur=25

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus continues to lead the Hindi GEC space with 242 GRPs followed by Colors

Synjini Nandi Jun 14, 2013 9:13 AM

Hindi GECs losing their taste for crime?blur=25

Though the last quarter of 2012 saw a slew of new show launches, there has been no introduction of any crime-based fiction shows till date

Synjini Nandi Jun 13, 2013 9:13 AM

Digital creating more traction for English GEC shows?blur=25

From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform

Synjini Nandi Jun 12, 2013 12:32 AM

Mythology & period dramas gain ground on Hindi GECs?blur=25

Sony's recent offer Maharana Pratap, along with Star Plus' to be launched Mahabharat and Zee TV's Jodha Akbar have ensured heavy presence of historical shows

Synjini Nandi Jun 10, 2013 8:48 PM

Non-fiction shows share of GEC prime time climbs further?blur=25

The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline

Synjini Nandi Jun 5, 2013 7:43 PM

Networks move Bollywood premieres back to Hindi GECs?blur=25

Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels

Synjini Nandi Jun 4, 2013 9:07 AM

Top GECs seek to hike ad rates to offset 10+2 ad cap impact?blur=25

To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent

Synjini Nandi Jun 3, 2013 4:52 PM

Reporter’s Diary: What we know, what have we learnt?blur=25

Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry

Synjini Nandi Jun 1, 2013 7:08 PM

IPL 6 playoffs viewership down 18%?blur=25

The IPL playoffs comprising 3 matches fetched an average TVR of 4.4 (All India) and 4.46 (HSM), as compared to 2012 when the TVR was 5.5 (All India and HSM)

Synjini Nandi Jun 1, 2013 6:27 PM

Life OK banks on fiction to beef up 9PM slot with 'Do Dil Ek Jaan'?blur=25

From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show

Synjini Nandi May 31, 2013 8:23 PM

10+2 ad cap impact: Colors hikes ad rates by 30 pc?blur=25

The channel believes that in the current scenario there is already a shortage of ad inventory on GE channels, with most of them being oversold

Synjini Nandi May 31, 2013 1:53 AM

Sony TV embarks on extensive digital play for 'Indian Idol Junior'?blur=25

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Synjini Nandi May 30, 2013 8:18 PM

Colors pulls out all the stops to market Jhalak Dikhhla Jaa?blur=25

From mktg on various channels of the network, to a pan-India OOH initiative, along with radio, print & digital, the channel is creating a lot of noise for the show

Synjini Nandi May 29, 2013 8:10 PM

Hindi GECs battle it out for 9PM weekend slot?blur=25

June 1 will see a slew of launches – Sony’s Indian Idol Junior, Zee TV’s DID Super Moms & Colors’ Jhalak Dikhhla Jaa, along with a 3-hr special of India’s Dancing Superstar on Star Plus

Synjini Nandi May 29, 2013 7:36 PM