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Cannes Lions 2013: Disappointment for India in Radio Lions

Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year

Synjini Nandi Jun 19, 2013 9:01 AM

Cannes Lions 2013: Disappointment for India in Radio Lions

Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year

Synjini Nandi Jun 18, 2013 1:25 PM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 18, 2013 10:05 AM

Over 20% growth for Fox Traveller, NGC post DAS: Keertan Adyanthaya

We do not have a pure subscription-based model & there are no plans as of now to go solo, says the MD, NGC Network India & Fox International Channels

Synjini Nandi Jun 18, 2013 10:03 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 17, 2013 1:28 PM

SET and Life OK on the same ratings page

This is one of the rare cases that a first rung Hindi general entertainment channel has garnered equal TVRs as that of a second rung Hindi GEC

Synjini Nandi Jun 14, 2013 9:50 AM

Colors gains ground in Week 23; Star Plus maintains lead

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus continues to lead the Hindi GEC space with 242 GRPs followed by Colors

Synjini Nandi Jun 14, 2013 9:13 AM

Hindi GECs losing their taste for crime

Though the last quarter of 2012 saw a slew of new show launches, there has been no introduction of any crime-based fiction shows till date

Synjini Nandi Jun 13, 2013 9:13 AM

Digital creating more traction for English GEC shows

From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform

Synjini Nandi Jun 12, 2013 12:32 AM

Mythology & period dramas gain ground on Hindi GECs

Sony's recent offer Maharana Pratap, along with Star Plus' to be launched Mahabharat and Zee TV's Jodha Akbar have ensured heavy presence of historical shows

Synjini Nandi Jun 10, 2013 8:48 PM

Non-fiction shows share of GEC prime time climbs further

The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline

Synjini Nandi Jun 5, 2013 7:43 PM

Networks move Bollywood premieres back to Hindi GECs

Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels

Synjini Nandi Jun 4, 2013 9:07 AM

Top GECs seek to hike ad rates to offset 10+2 ad cap impact

To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent

Synjini Nandi Jun 3, 2013 4:52 PM

Reporter’s Diary: What we know, what have we learnt

Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry

Synjini Nandi Jun 1, 2013 7:08 PM

IPL 6 playoffs viewership down 18%

The IPL playoffs comprising 3 matches fetched an average TVR of 4.4 (All India) and 4.46 (HSM), as compared to 2012 when the TVR was 5.5 (All India and HSM)

Synjini Nandi Jun 1, 2013 6:27 PM

Life OK banks on fiction to beef up 9PM slot with 'Do Dil Ek Jaan'

From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show

Synjini Nandi May 31, 2013 8:23 PM

10+2 ad cap impact: Colors hikes ad rates by 30 pc

The channel believes that in the current scenario there is already a shortage of ad inventory on GE channels, with most of them being oversold

Synjini Nandi May 31, 2013 1:53 AM

Sony TV embarks on extensive digital play for 'Indian Idol Junior'

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Synjini Nandi May 30, 2013 8:18 PM

Colors pulls out all the stops to market Jhalak Dikhhla Jaa

From mktg on various channels of the network, to a pan-India OOH initiative, along with radio, print & digital, the channel is creating a lot of noise for the show

Synjini Nandi May 29, 2013 8:10 PM

Hindi GECs battle it out for 9PM weekend slot

June 1 will see a slew of launches – Sony’s Indian Idol Junior, Zee TV’s DID Super Moms & Colors’ Jhalak Dikhhla Jaa, along with a 3-hr special of India’s Dancing Superstar on Star Plus

Synjini Nandi May 29, 2013 7:36 PM