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Neo Cricket gears up for ‘Return of the Big Guns’ series

Terming the India-Windies series as ‘Return of the Big Guns’, Neo Cricket has planned some interesting marketing strategies for the comeback of the big guns of cricket.

Suraj Ramnath Nov 3, 2011 9:32 AM

Neo Sports to broadcast World Series Hockey in India

Neo Sports has bagged the telecast rights for the World Series Hockey in the Indian Sub-Continent. According to industry sources, the rights have been acquired for Rs 70 crore.

Suraj Ramnath Nov 2, 2011 9:29 AM

SAB TV launches ‘SAB Ka Evening Shows’

Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday from 9 pm onwards.

Suraj Ramnath Nov 1, 2011 9:10 AM

RBNL to highlight radio & TV ops as one entity

Reliance Broadcast Network Ltd is planning to get its radio shows from Big FM to its television channel Big Magic. The fundamental strategy is to see both the radio and television channels as one entity.

Suraj Ramnath Oct 31, 2011 8:19 AM

Goldmine goes young; calls itself ‘People’s Company’

Goldmine is going for a complete re-branding to make its business youthful. The agency has also added a new specialised creative wing, ‘Mine’, which has already bagged a few private sector brands.

Suraj Ramnath Oct 24, 2011 8:50 AM

PVR Ltd Q2 net up 47 pc at Rs 14.30 cr

PVR Ltd has announced a 47 per cent jump in its net profit in Q2 FY12 at Rs 14.30 crore, as compared to Rs 9.73 crore in Q2 FY11. The exhibition business also showed a stellar performance in this quarter.

Suraj Ramnath Oct 24, 2011 8:48 AM

Stark handling launch duties for Manorama Group’s new GEC

Manorama Group, which has launched its first ever GEC Mazhavil Manorama, has brought on board Thiruvananthapuram-based Stark Communications as its creative and media agency.

Suraj Ramnath Oct 24, 2011 8:46 AM

PepsiCo to give Mumbaikars a taste of Duke’s again

PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.

Suraj Ramnath Oct 21, 2011 9:18 AM

Talenthouse to give budding artistes in India a leg-up

Reliance Entertainment Ltd has announced their strategic investment in California-based Talenthouse to offer a platform for budding artistes to showcase their talent.

Suraj Ramnath Oct 21, 2011 9:16 AM

Arrow’s moves to ‘Get New Yorked’

Arrow has come out with a new ad campaign for its latest New York formal wear range that gives office goers an option of trendy work-wear and also espouses a slim, slick look...

Suraj Ramnath Oct 20, 2011 8:57 AM

Manorama Group firms up base with Malayalam GEC Mazhavil Manorama

The Manorama Group has further strengthened its operations with the launch of its new Malayalam general entertainment channel Mazhavil Manorama.

Suraj Ramnath Oct 20, 2011 8:53 AM

Neo Sports beefs up programming line-up; 17 new shows in the pipeline

Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300-plus days of live blockbuster events, the Neo Sports Network has further strengthened its programming line-up by launching new shows and revamping the existing ones.

Suraj Ramnath Oct 18, 2011 8:44 AM