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Terming the India-Windies series as ‘Return of the Big Guns’, Neo Cricket has planned some interesting marketing strategies for the comeback of the big guns of cricket.

Suraj Ramnath 03-November-2011

Neo Sports has bagged the telecast rights for the World Series Hockey in the Indian Sub-Continent. According to industry sources, the rights have been acquired for Rs 70 crore.

Suraj Ramnath 02-November-2011

Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday from 9 pm onwards.

Suraj Ramnath 01-November-2011

Reliance Broadcast Network Ltd is planning to get its radio shows from Big FM to its television channel Big Magic. The fundamental strategy is to see both the radio and television channels as one entity.

Suraj Ramnath 31-October-2011

Goldmine is going for a complete re-branding to make its business youthful. The agency has also added a new specialised creative wing, ‘Mine’, which has already bagged a few private sector brands.

Suraj Ramnath 24-October-2011

PVR Ltd has announced a 47 per cent jump in its net profit in Q2 FY12 at Rs 14.30 crore, as compared to Rs 9.73 crore in Q2 FY11. The exhibition business also showed a stellar performance in this quarter.

Suraj Ramnath 24-October-2011

Manorama Group, which has launched its first ever GEC Mazhavil Manorama, has brought on board Thiruvananthapuram-based Stark Communications as its creative and media agency.

Suraj Ramnath 24-October-2011

PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.

Suraj Ramnath 21-October-2011

Reliance Entertainment Ltd has announced their strategic investment in California-based Talenthouse to offer a platform for budding artistes to showcase their talent.

Suraj Ramnath 21-October-2011

Arrow has come out with a new ad campaign for its latest New York formal wear range that gives office goers an option of trendy work-wear and also espouses a slim, slick look...

Suraj Ramnath 20-October-2011

The Manorama Group has further strengthened its operations with the launch of its new Malayalam general entertainment channel Mazhavil Manorama.

Suraj Ramnath 20-October-2011

Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300-plus days of live blockbuster events, the Neo Sports Network has further strengthened its programming line-up by launching new shows and revamping the existing ones.

Suraj Ramnath 18-October-2011

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