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MTV’s virtual move for ‘MTV Chat House’

MTV’s new show ‘MTV Chat House’ is designed on a format that blurs the boundaries between the virtual world and the real world.

Suraj Ramnath Dec 7, 2011 9:09 AM

Zee’s new media push for ‘Dance India Dance - 3’

Zee TV is set to return with the third season of ‘Dance India Dance’ and has chalked out a 360-degree marketing campaign across cities.

Suraj Ramnath Dec 7, 2011 7:56 AM

Sony MIX launches ‘MIX Musicians’ for music lovers

Multi Screen Media’s recently launched music channel, ‘MIX’, has launched a new show ‘MIX Musicians’, which showcases stalwarts from the music world.  

Suraj Ramnath Dec 5, 2011 12:53 PM

Imagine back with Swayamvar-4; eyes top 4 GEC rankings

Imagine is looking to repeat the success of its show ‘Swayamvar’ in its fourth season. But going forward, the focus would be on fiction.

Suraj Ramnath Dec 5, 2011 7:26 AM

UTV Action in ‘Warriors’ mode

A year and a half after its launch, UTV Action has gone for re-branding. The channel now sports a new logo and tagline: ‘Home of the Warriors’.

Suraj Ramnath Dec 2, 2011 7:44 AM

RK Swamy BBDO takes the humour route for Moods Condoms

The ad that certainly gets a smile on the viewers face has been made to play with people’s fantasy which conveys the message that they could get intimate anywhere.

Suraj Ramnath Nov 24, 2011 9:16 AM

Only few brands benefited from association with Ra. One: Ormax Media

Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.

Suraj Ramnath Nov 24, 2011 9:15 AM

Karthik Lakshminarayan resigns as COO of FoodFood

He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.

Suraj Ramnath Nov 23, 2011 7:53 AM

Croma aims for Rs 2,000-crore plus business this year

From a Rs 31-crore worth business in 2007, Croma has gone on to make business worth Rs 1,549 crore in 2010. Croma believes it will make a business worth Rs 2,000 crore this year.

Suraj Ramnath Nov 23, 2011 7:41 AM

Wagh Bakri’s Parag Desai predicts 5,000 tea cafes in next 5 yrs

Wagh Bakri Tea Group, one of the largest packet tea sellers in India, has plans to build a premium image of the beverage in the market. The company started off with its first tea lounge two and a half years back at Ville Parle, Mumbai and is expanding.

Suraj Ramnath Nov 23, 2011 7:40 AM

Tanishq targets working women with sub-brand Mia

Tanishq has expanded its portfolio with the launch of Mia, which is targeted at working women. The company has spent Rs 5 crore on an extensive marketing campaign for the brand, with a special focus on digital media.

Suraj Ramnath Nov 21, 2011 9:14 AM

Shyam Chhabria joins ET NOW as Head of Branded Content

ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.

Suraj Ramnath Nov 21, 2011 8:31 AM

SAB continues in its light-hearted vein; 2 new shows to go on air

Continuing with its strategy of airing lighthearted, family shows, SAB TV will be launching two new shows on November 28, 2011 – ‘Chidiyaghar’ and ‘RK Laxman Ki Duniya’.

Suraj Ramnath Nov 18, 2011 8:04 AM

Disney to celebrate Mickey Mouse’s birthday in style

Disney Channel is celebrating Mickey Mouse’s birthday from November 18, 2011. The channel has lined up a slew of special programmes based on the world’s most famous mouse.

Suraj Ramnath Nov 17, 2011 11:18 AM

Sony spruces up fiction line-up with new show ‘Parvarrish’

With ‘KBC’ Season 5 coming to an end, Sony is looking to further consolidate its No. 2 position with a new content line-up, with focus on fiction shows.

Suraj Ramnath Nov 16, 2011 8:07 AM

BIG Magic upbeat about new reality show ‘BIG Bal Kalakaar’

BIG Magic has spent Rs 1.2 crore so far to market its new reality show for children, ‘BIG Bal Kalakaar’, that seeks to showcase talent from the Hindi heartland.

Suraj Ramnath Nov 15, 2011 8:16 AM

Flashed Yesterday: RK Swamy BBDO wins creative mandate for NOMARKS

RK Swamy BBDO has been assigned the creative mandate for NOMARKS range of skin care products. No pitch process preceded the win. RK Swamy BBDO has already begun work on the account and has come up with its first campaign, titled ‘Teenocracy’.

Suraj Ramnath Nov 15, 2011 7:58 AM

Manipal University and NGC present a TV show based on real life case studies

Termed ‘Teenovator-2012’, the show will feature teenagers using their knowledge and creativity to produce solutions for India’s best C-level executives.

Suraj Ramnath Nov 15, 2011 7:34 AM

Sony’s new fiction show ‘Dekha Ek Khwab’ to replace KBC

Sony has come up with two new fiction shows – ‘Dekha Ek Khwab’ (premiering on November 21) and ‘Parvarish’ – which would be replacing ‘Kaun Banega Crorepati’.

Suraj Ramnath Nov 7, 2011 9:26 AM

Sony Mix beefs up content line-up with ‘Once Upon a Time…Kabhie Kabhie’

 Multi Screen Media’s recently launched music channel - ‘MIX’ claims to have garnered a phenomenal response from music lovers in just two months of its launch.

Suraj Ramnath Nov 7, 2011 9:16 AM