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MTV’s new show ‘MTV Chat House’ is designed on a format that blurs the boundaries between the virtual world and the real world.

Suraj Ramnath 07-December-2011

Zee TV is set to return with the third season of ‘Dance India Dance’ and has chalked out a 360-degree marketing campaign across cities.

Suraj Ramnath 07-December-2011

Multi Screen Media’s recently launched music channel, ‘MIX’, has launched a new show ‘MIX Musicians’, which showcases stalwarts from the music world.  

Suraj Ramnath 05-December-2011

Imagine is looking to repeat the success of its show ‘Swayamvar’ in its fourth season. But going forward, the focus would be on fiction.

Suraj Ramnath 05-December-2011

A year and a half after its launch, UTV Action has gone for re-branding. The channel now sports a new logo and tagline: ‘Home of the Warriors’.

Suraj Ramnath 02-December-2011

The ad that certainly gets a smile on the viewers face has been made to play with people’s fantasy which conveys the message that they could get intimate anywhere.

Suraj Ramnath 24-November-2011

Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.

Suraj Ramnath 24-November-2011

He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.

Suraj Ramnath 23-November-2011

From a Rs 31-crore worth business in 2007, Croma has gone on to make business worth Rs 1,549 crore in 2010. Croma believes it will make a business worth Rs 2,000 crore this year.

Suraj Ramnath 23-November-2011

Wagh Bakri Tea Group, one of the largest packet tea sellers in India, has plans to build a premium image of the beverage in the market. The company started off with its first tea lounge two and a half years back at Ville Parle, Mumbai and is expanding.

Suraj Ramnath 23-November-2011

Tanishq has expanded its portfolio with the launch of Mia, which is targeted at working women. The company has spent Rs 5 crore on an extensive marketing campaign for the brand, with a special focus on digital media.

Suraj Ramnath 21-November-2011

ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.

Suraj Ramnath 21-November-2011

Continuing with its strategy of airing lighthearted, family shows, SAB TV will be launching two new shows on November 28, 2011 – ‘Chidiyaghar’ and ‘RK Laxman Ki Duniya’.

Suraj Ramnath 18-November-2011

Disney Channel is celebrating Mickey Mouse’s birthday from November 18, 2011. The channel has lined up a slew of special programmes based on the world’s most famous mouse.

Suraj Ramnath 17-November-2011

With ‘KBC’ Season 5 coming to an end, Sony is looking to further consolidate its No. 2 position with a new content line-up, with focus on fiction shows.

Suraj Ramnath 16-November-2011

BIG Magic has spent Rs 1.2 crore so far to market its new reality show for children, ‘BIG Bal Kalakaar’, that seeks to showcase talent from the Hindi heartland.

Suraj Ramnath 15-November-2011

RK Swamy BBDO has been assigned the creative mandate for NOMARKS range of skin care products. No pitch process preceded the win. RK Swamy BBDO has already begun work on the account and has come up with its first campaign, titled ‘Teenocracy’.

Suraj Ramnath 15-November-2011

Termed ‘Teenovator-2012’, the show will feature teenagers using their knowledge and creativity to produce solutions for India’s best C-level executives.

Suraj Ramnath 15-November-2011

Sony has come up with two new fiction shows – ‘Dekha Ek Khwab’ (premiering on November 21) and ‘Parvarish’ – which would be replacing ‘Kaun Banega Crorepati’.

Suraj Ramnath 07-November-2011

 Multi Screen Media’s recently launched music channel - ‘MIX’ claims to have garnered a phenomenal response from music lovers in just two months of its launch.

Suraj Ramnath 07-November-2011

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