FoodFood rules food & lifestyle genre in 2011

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

Apollo Munich to spend Rs 15-20 cr on Optima Restore

Apollo Munich has lined up Rs 1 crore as spends on a series of TV campaigns and print ads. The TVCs have been created by JWT

Suraj Ramnath Jan 12, 2012 7:31 AM

History firms regional base, now in 7 languages

History channel has launched its Gujarati feed, making it the first channel to be available in seven languages in the factual entertainment genre

Suraj Ramnath Jan 12, 2012 7:19 AM

MTV takes Roadies to USA

MTV is set to launch the 9th season of reality show Roadies in America. The channel is doing a 360-degree marketing strategy for the show.

Suraj Ramnath Jan 4, 2012 9:40 AM

9XM charts an aggressive digital strategy

 9XM’s unique concepts in the digital space will enable viewers to access music content anytime and anywhere.

Suraj Ramnath Jan 2, 2012 2:23 PM

South masala adds flavour to the Hindi movie genre

 Dubbed south Indian movies, especially action movies, are increasingly finding a loyal audience base on Hindi movie channels

Suraj Ramnath Jan 2, 2012 7:11 AM

Disney XD beefs up regional presence

In a move to further tap the regional market, Disney XD is launching Marathi and Bengali feeds. An extensive marketing campaign is on the anvil.

Suraj Ramnath Dec 29, 2011 1:30 PM

Cartoon Network refreshes line-up to remain relevant to kids

In order to ensure that the content doesn’t fatigue kids, Cartoon Network is introducing new and locally relevant content to ensure repeat viewing.

Suraj Ramnath Dec 27, 2011 9:22 AM

Reporter’s Diary: Master Oogway, you are wrong

Reporter Suraj Ramnath laments the loss of valuable information when his notepad was stolen, just one of the unforeseen challenges of life...

Suraj Ramnath Dec 24, 2011 8:14 AM

Fox Traveller expands, launches 24-hr Bangla feed

Fox Traveller, which is currently available in English, Hindi and Tamil languages, will be available in Bangla as well from January 15, 2012.

Suraj Ramnath Dec 22, 2011 11:44 AM

Sach ka Saamna woos the youth with contact programmes

‘Sach Ka Saamna’ has embarked on an extended marketing strategy involving college students through a series of audience contact programmes.

Suraj Ramnath Dec 22, 2011 11:36 AM

Sahara One to pit India Vs Pak in ‘Sur Kshetra’

Sahara One’s new talent show ‘Sur Kshetra’ will have singers from India and Pakistan showcase their talent. The show debuts on December 24, 2011.

Suraj Ramnath Dec 21, 2011 8:57 AM

Sony PIX’s Chicks on Flicks make home on Facebook

Hollywood film review show ‘Chicks on Flicks’ has made a comeback, but this time instead of television, it has taken an online avatar on Facebook.

Suraj Ramnath Dec 19, 2011 8:22 AM

Zee Khana Khazana maintains a steady graph

Warding off competition from channels like FoodFood, Zee Khana Khazana has consistently ranked amongst the top two as it completes one year.

Suraj Ramnath Dec 16, 2011 2:24 PM

Viacom18 revs up the action for kids with Sonic

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

Channel [v] gears up for Nokia Indiafest 2012

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

Suraj Ramnath Dec 15, 2011 8:06 AM

FoodFood expands its network in Karnataka

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Suraj Ramnath Dec 14, 2011 7:20 AM

Sony MAX focuses on weekend appointment viewing

Sony MAX has rolled out a new campaign, created by JWT, to promote its weekend programming on different platforms.

Suraj Ramnath Dec 9, 2011 7:30 AM

ESS bags 5-yr broadcast rights from Cricket Australia

As part of this deal, the current Future Tours Program sees the channel airing more than 191 days of live international cricket action from Australia.

Suraj Ramnath Dec 9, 2011 7:28 AM

Airtel Ind-WI ODIs open well for Neo Cricket

With a TVR of 3.42 for C&S 4+ in the all India market, the first two matches of the Airtel India-WI ODIs have got good ratings for Neo Cricket.

Suraj Ramnath Dec 8, 2011 8:53 AM