Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content
Suraj Ramnath 12-January-2012
Apollo Munich has lined up Rs 1 crore as spends on a series of TV campaigns and print ads. The TVCs have been created by JWT
History channel has launched its Gujarati feed, making it the first channel to be available in seven languages in the factual entertainment genre
MTV is set to launch the 9th season of reality show Roadies in America. The channel is doing a 360-degree marketing strategy for the show.
Suraj Ramnath 04-January-2012
9XM’s unique concepts in the digital space will enable viewers to access music content anytime and anywhere.
Suraj Ramnath 02-January-2012
Dubbed south Indian movies, especially action movies, are increasingly finding a loyal audience base on Hindi movie channels
In a move to further tap the regional market, Disney XD is launching Marathi and Bengali feeds. An extensive marketing campaign is on the anvil.
Suraj Ramnath 29-December-2011
In order to ensure that the content doesn’t fatigue kids, Cartoon Network is introducing new and locally relevant content to ensure repeat viewing.
Suraj Ramnath 27-December-2011
Reporter Suraj Ramnath laments the loss of valuable information when his notepad was stolen, just one of the unforeseen challenges of life...
Suraj Ramnath 24-December-2011
Fox Traveller, which is currently available in English, Hindi and Tamil languages, will be available in Bangla as well from January 15, 2012.
Suraj Ramnath 22-December-2011
‘Sach Ka Saamna’ has embarked on an extended marketing strategy involving college students through a series of audience contact programmes.
Sahara One’s new talent show ‘Sur Kshetra’ will have singers from India and Pakistan showcase their talent. The show debuts on December 24, 2011.
Suraj Ramnath 21-December-2011
Hollywood film review show ‘Chicks on Flicks’ has made a comeback, but this time instead of television, it has taken an online avatar on Facebook.
Suraj Ramnath 19-December-2011
Warding off competition from channels like FoodFood, Zee Khana Khazana has consistently ranked amongst the top two as it completes one year.
Suraj Ramnath 16-December-2011
The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.
Suraj Ramnath 15-December-2011
After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.
Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.
Suraj Ramnath 14-December-2011
Sony MAX has rolled out a new campaign, created by JWT, to promote its weekend programming on different platforms.
Suraj Ramnath 09-December-2011
As part of this deal, the current Future Tours Program sees the channel airing more than 191 days of live international cricket action from Australia.
With a TVR of 3.42 for C&S 4+ in the all India market, the first two matches of the Airtel India-WI ODIs have got good ratings for Neo Cricket.
Suraj Ramnath 08-December-2011
HPL Electric partners with Haryana Steelers for Pro Kabaddi League Season 7
1 hour ago
Govt sends letters to MSOs asking them to adhere to the rule of broadcasting DD channels
1 hour ago
Oliver Zipse appointed Chairman of BMW’s management board
1 hour ago
Big Trunk Communications bags digital duties for Sbarro India
2 hours ago
Mystery brand ‘Z’ is making us rethink creativity
3 hours ago
Are brands becoming more socially inclusive?
11 hours ago
Staying relevant and performing consistently key to my success: Sahil Shah
11 hours ago
Publicis Media India names Anil Pandit as Head, Programmatic Practice
12 hours ago
Can FaceApp abuse user data while aging faces?
7 hours ago
SonyLIV's big-ticket shows have advertisers watching too
16 hours ago
Brand Kangana still strong despite ban
3 days ago
How brands are taking up social media 'challenges'
1 day ago
How Dainik Jagran cracked the readership code
4 days ago
Discovery India restructures, appoints Vednarayan Sirdeshpande as CMO
2 days ago
Rolls Royce appoints Gayathri Sharma as Head of Communications, India & South Asia
2 days ago
ICC World Cup: Star Network saw 206mn viewers tune in for India-Pak game
Dish TV India unveils #DishkiyaonFan anthem to cheer for Team India
ICC World Cup: Star Network records 315mn viewership in 2 weeks
Star Sports records 269 mn viewers for Opening Week of ICC Cricket World Cup 2019
Ad rates soaring for this cricket World Cup’s first Indo-Pak game
Flocking to T2 and T3 markets: How brands pursuit the next growth
1 week ago
UC Browser ropes in veteran cricketers for ICC World Cup 2019
Trends in mobile content consumption and content marketing in India
How to build a closer relationship between new products and consumers?
P Krishnakumar, Executive Director – Marketing, Dell India