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FoodFood rules food & lifestyle genre in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

Apollo Munich to spend Rs 15-20 cr on Optima Restore?blur=25

Apollo Munich has lined up Rs 1 crore as spends on a series of TV campaigns and print ads. The TVCs have been created by JWT

Suraj Ramnath Jan 12, 2012 7:31 AM

History firms regional base, now in 7 languages?blur=25

History channel has launched its Gujarati feed, making it the first channel to be available in seven languages in the factual entertainment genre

Suraj Ramnath Jan 12, 2012 7:19 AM

MTV takes Roadies to USA?blur=25

MTV is set to launch the 9th season of reality show Roadies in America. The channel is doing a 360-degree marketing strategy for the show.

Suraj Ramnath Jan 4, 2012 9:40 AM

9XM charts an aggressive digital strategy?blur=25

 9XM’s unique concepts in the digital space will enable viewers to access music content anytime and anywhere.

Suraj Ramnath Jan 2, 2012 2:23 PM

South masala adds flavour to the Hindi movie genre?blur=25

 Dubbed south Indian movies, especially action movies, are increasingly finding a loyal audience base on Hindi movie channels

Suraj Ramnath Jan 2, 2012 7:11 AM

Disney XD beefs up regional presence?blur=25

In a move to further tap the regional market, Disney XD is launching Marathi and Bengali feeds. An extensive marketing campaign is on the anvil.

Suraj Ramnath Dec 29, 2011 1:30 PM

Cartoon Network refreshes line-up to remain relevant to kids?blur=25

In order to ensure that the content doesn’t fatigue kids, Cartoon Network is introducing new and locally relevant content to ensure repeat viewing.

Suraj Ramnath Dec 27, 2011 9:22 AM

Reporter’s Diary: Master Oogway, you are wrong?blur=25

Reporter Suraj Ramnath laments the loss of valuable information when his notepad was stolen, just one of the unforeseen challenges of life...

Suraj Ramnath Dec 24, 2011 8:14 AM

Fox Traveller expands, launches 24-hr Bangla feed?blur=25

Fox Traveller, which is currently available in English, Hindi and Tamil languages, will be available in Bangla as well from January 15, 2012.

Suraj Ramnath Dec 22, 2011 11:44 AM

Sach ka Saamna woos the youth with contact programmes?blur=25

‘Sach Ka Saamna’ has embarked on an extended marketing strategy involving college students through a series of audience contact programmes.

Suraj Ramnath Dec 22, 2011 11:36 AM

Sahara One to pit India Vs Pak in ‘Sur Kshetra’?blur=25

Sahara One’s new talent show ‘Sur Kshetra’ will have singers from India and Pakistan showcase their talent. The show debuts on December 24, 2011.

Suraj Ramnath Dec 21, 2011 8:57 AM

Sony PIX’s Chicks on Flicks make home on Facebook?blur=25

Hollywood film review show ‘Chicks on Flicks’ has made a comeback, but this time instead of television, it has taken an online avatar on Facebook.

Suraj Ramnath Dec 19, 2011 8:22 AM

Zee Khana Khazana maintains a steady graph?blur=25

Warding off competition from channels like FoodFood, Zee Khana Khazana has consistently ranked amongst the top two as it completes one year.

Suraj Ramnath Dec 16, 2011 2:24 PM

Viacom18 revs up the action for kids with Sonic?blur=25

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

Channel [v] gears up for Nokia Indiafest 2012?blur=25

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

Suraj Ramnath Dec 15, 2011 8:06 AM

FoodFood expands its network in Karnataka?blur=25

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Suraj Ramnath Dec 14, 2011 7:20 AM

Sony MAX focuses on weekend appointment viewing?blur=25

Sony MAX has rolled out a new campaign, created by JWT, to promote its weekend programming on different platforms.

Suraj Ramnath Dec 9, 2011 7:30 AM

ESS bags 5-yr broadcast rights from Cricket Australia?blur=25

As part of this deal, the current Future Tours Program sees the channel airing more than 191 days of live international cricket action from Australia.

Suraj Ramnath Dec 9, 2011 7:28 AM

Airtel Ind-WI ODIs open well for Neo Cricket?blur=25

With a TVR of 3.42 for C&S 4+ in the all India market, the first two matches of the Airtel India-WI ODIs have got good ratings for Neo Cricket.

Suraj Ramnath Dec 8, 2011 8:53 AM