After its popular video ‘Whistle Podu’, Chennai Super Kings team has a new video that will go on air on March 17; it is also focusing on merchandising

Suraj Ramnath 15-March-2012

With ‘Shubh Vivaah’ being one of Sony TV’s biggest show launches this year, the channel is heavily promoting the show on TV, print, outdoor & digital

Suraj Ramnath 22-February-2012

Big CBS’ Spark Punjabi has attained No. 1 position within a month of its launch. Tarun Katial, CEO, RBNL, shares what has worked for the channel

Suraj Ramnath 17-February-2012

‘Jhalak Dikhlaja’ is the 3rd non-fiction show to shift from Sony to Colors, after ‘Bigg Boss’ & ‘Fear Factor India’. Will the shift see a ratings surge?

Suraj Ramnath 15-February-2012

A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs

Suraj Ramnath 14-February-2012

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5

Suraj Ramnath 14-February-2012

‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show

Suraj Ramnath 08-February-2012

The 54th Annual Grammy Awards is being promoted across print, TV, outdoor, BTL & digital medium. Idea is the title sponsor

Suraj Ramnath 07-February-2012

Sahara would be investing Rs 1,000 crore in Sahara Welfare Foundation to support various programmes, including setting up 20 sports centres

Suraj Ramnath 06-February-2012

Reporter Suraj Ramnath laments the Indian cricket team’s poor form and the whitewash it has faced in Australia

Suraj Ramnath 04-February-2012

Fusion 2012 presented by IMC, saw speakers discussing interesting topics like Sports viewership and Ethics, Censorship & PR – Media on the Mat

Suraj Ramnath 02-February-2012

Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max

Suraj Ramnath 31-January-2012

Colors has embarked on an extensive outdoor campaign supported by digital to promote wrestling entertainment reality show ‘Ring Ka King’

Suraj Ramnath 20-January-2012

Fortune cooking oil has tied up with Zee Khana Khazana for a unique cooking contest, called ‘Mummy Ka Khana’

Suraj Ramnath 19-January-2012

Viacom18’s sixth channel, Comedy Central, has roped in BBH as its creative partner. Vizeum is media AOR

Suraj Ramnath 18-January-2012

Viacom18’s sixth channel Comedy Central has roped in BBH as its creative partner. Vizeum is media AOR.

Suraj Ramnath 17-January-2012

 Reporter Suraj Ramnath laments India’s poor show against the Aussies in the ongoing Test series & wonders how much the advertisers are losing out

Suraj Ramnath 14-January-2012

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static

Suraj Ramnath 13-January-2012

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath 13-January-2012

2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.

Suraj Ramnath 12-January-2012