CSK designs innovative marketing campaign to attract fans in IPL 5

After its popular video ‘Whistle Podu’, Chennai Super Kings team has a new video that will go on air on March 17; it is also focusing on merchandising

Suraj Ramnath Mar 15, 2012 8:17 AM

Sony beefs up fiction line-up with ‘Shubh Vivaah’

With ‘Shubh Vivaah’ being one of Sony TV’s biggest show launches this year, the channel is heavily promoting the show on TV, print, outdoor & digital

Suraj Ramnath Feb 22, 2012 7:27 AM

Tarun Katial on Spark Punjabi’s opening numbers

Big CBS’ Spark Punjabi has attained No. 1 position within a month of its launch. Tarun Katial, CEO, RBNL, shares what has worked for the channel

Suraj Ramnath Feb 17, 2012 9:38 AM

Jhalak Dikhla Jaa finds new home in Colors

‘Jhalak Dikhlaja’ is the 3rd non-fiction show to shift from Sony to Colors, after ‘Bigg Boss’ & ‘Fear Factor India’. Will the shift see a ratings surge?

Suraj Ramnath Feb 15, 2012 1:06 PM

Star Pravah takes early lead among Marathi GECs

A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs

Suraj Ramnath Feb 14, 2012 8:27 AM

Dawn of a new marketing strategy for KKR

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5

Suraj Ramnath Feb 14, 2012 8:23 AM

SAB whips up patriotism with comedy in new show

‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show

Suraj Ramnath Feb 8, 2012 8:32 AM

Vh1’s multi-media promotion push for Grammy Awards

The 54th Annual Grammy Awards is being promoted across print, TV, outdoor, BTL & digital medium. Idea is the title sponsor

Suraj Ramnath Feb 7, 2012 9:05 AM

Sahara withdrawal: Cricket’s loss, sports’ gain

Sahara would be investing Rs 1,000 crore in Sahara Welfare Foundation to support various programmes, including setting up 20 sports centres

Suraj Ramnath Feb 6, 2012 9:26 AM

Reporter’s Diary: Pak too fail to play positively on green top

Reporter Suraj Ramnath laments the Indian cricket team’s poor form and the whitewash it has faced in Australia

Suraj Ramnath Feb 4, 2012 8:56 AM

Fusion 2012: India looking beyond cricket and media

Fusion 2012 presented by IMC, saw speakers discussing interesting topics like Sports viewership and Ethics, Censorship & PR – Media on the Mat

Suraj Ramnath Feb 2, 2012 12:57 PM

Kotak Life takes Easy Cabs route to brand recall

Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max

Suraj Ramnath Jan 31, 2012 7:22 AM

Colors ventures into sports entertainment

Colors has embarked on an extensive outdoor campaign supported by digital to promote wrestling entertainment reality show ‘Ring Ka King’

Suraj Ramnath Jan 20, 2012 9:27 AM

Fortune, Zee Khana Khazana invite moms to cook

Fortune cooking oil has tied up with Zee Khana Khazana for a unique cooking contest, called ‘Mummy Ka Khana’

Suraj Ramnath Jan 19, 2012 10:17 AM

Comedy Central will unveil its campaign in Feb

Viacom18’s sixth channel, Comedy Central, has roped in BBH as its creative partner. Vizeum is media AOR

Suraj Ramnath Jan 18, 2012 7:28 AM

Comedy Central to launch on Jan 23; Vizeum & BBH on board

Viacom18’s sixth channel Comedy Central has roped in BBH as its creative partner. Vizeum is media AOR.

Suraj Ramnath Jan 17, 2012 5:13 PM

Reporter’s Diary: Blunder Down Under

 Reporter Suraj Ramnath laments India’s poor show against the Aussies in the ongoing Test series & wonders how much the advertisers are losing out

Suraj Ramnath Jan 14, 2012 7:52 AM

Sports does well, garners 3.46 pc genre share in 2011

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static

Suraj Ramnath Jan 13, 2012 11:44 AM

Food & lifestyle genre on growth path in 2011

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

Hindi GECs lose sheen; growth for movies in 2011

2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.

Suraj Ramnath Jan 12, 2012 8:05 AM