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O&M Pakistan and India collaborate on new film for Shan Foods; ad goes viral in Pakistan

On the occasion of Ramadan, Shan Masala’s commercial released this week makes an emotional appeal, garners over half a million views on Facebook within 48 hours of launch

Sarmistha Neogy & Srabana Lahiri Jun 27, 2015 9:12 AM

Cannes 2015: India has earned its respect at the festival: Piyush Pandey

Ad guru Piyush Pandey, a regular at the Cannes Lions International Festival of Creativity since 1994, talks of making human connections and how the festival has evolved over the last 21 years

Srabana Lahiri Jun 26, 2015 10:07 AM

Cannes 2015: Facebook's Chris Cox on next gen mobile ads and the need to learn Hindi in future

Cox, Chief Product Officer of Facebook, says tools using augmented reality and virtual reality will change the mobile ad experience; sees next spurt of growth coming from India

Srabana Lahiri Jun 25, 2015 8:01 AM

Cannes 2015: At Coke, I was baby-sitting, at Airbnb, I feel like a parent: Jonathan Mildenhall

Jonathan Mildenhall, CMO, Airbnb (former creative chief of Coca Cola), debated the role of creativity in today's business world at ‘Wake up with the Economist’ @Cannes Lions Beach Club, along with Pete Blackshaw, Global Head of Digital & Social Media of Nestle S.A and Bruce McColl, CMO of Mars

Srabana Lahiri Jun 24, 2015 8:36 AM

Cannes 2015: We cried while judging the Glass Lion entries: Tista Sen

“It was a highly emotional time as we got to see the kind of gender issues that prevail all over the world,” said Sen NCD & SVP, J. Walter Thompson who is on Glass Lions jury. The award honours ad campaigns that address issues of gender inequality or prejudice

Srabana Lahiri Jun 23, 2015 9:17 AM

Cannes 2015: News from the Cabana Bar

IAA India chapter's Cannes foray, talk of cricket, marketing to the five senses and more...

Srabana Lahiri Jun 23, 2015 7:57 AM

Cannes 2015: Swipe right: Sean Rad decodes how romance makes big businesses rethink @Tinder

Social discovery, gamification, location and messaging - Tinder Founder and President Sean Rad says all four are captured with the app, which has made 8 billion matches so far, making it attractive to advertisers

Srabana Lahiri Jun 22, 2015 8:01 AM

Cannes 2015: I’ll look for simplicity of ideas and strong results: Jasmin Sohrabji

Jasmin Sohrabji, CEO, SE Asia & India, Omnicom Media Group, who is on the Media Jury at the Cannes Lions International Festival of Creativity 2015, says net results and the easy comprehensibility of ideas in a campaign are the parameters she will rate high while judging at the festival

Srabana Lahiri Jun 19, 2015 8:33 AM

How BARC plans to fulfil its promises

The countdown has started to the April launch of the industry's new television audience measurement system, BARC. Partho Dasgupta, CEO of BARC, takes us through the nuances of the system, while stakeholders speak of expectations from it, its workings and the road ahead

Srabana Lahiri & Simran Sabherwal Mar 10, 2015 8:31 AM

What is the use of an advisory? Subscribers can decide for themselves: LV Krishnan

LV Krishnan, CEO of TAM Media Research says he does not agree with the way industry bodies are approaching their members in the run-up to BARC’s beginning. He says TAM is finalizing plans to begin Cross-Media Measurement & Geo-focused TV Audience Measurement, and questions the very premise of the BARC vs TAM debate

Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:23 AM

Even before the ratings come, we will put out an audit report: Punit Goenka

Punit Goenka, MD & CEO of ZEEL, Chairman of BARC and Vice-President of the IBF Board, says all the checks and balances are in place for transparent governance and a robust ratings system

Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:13 AM

AAAI issues formal circular urging members to subscribe to BARC

Carefully worded document does not mention names, but asks members to exercise 'business prudence and review and close off existing arrangements'

Srabana Lahiri Mar 2, 2015 10:38 AM

AAAI issues formal circular urging members to subscribe to BARC

Carefully worded document does not mention names, but asks members to exercise 'business prudence and review and close off existing arrangements'

Srabana Lahiri Mar 2, 2015 8:42 AM

The silent leader: IMPACT Person of the Year 2014 Punit Goenka

Punit Goenka, MD & CEO, ZEEL, traces with us his journey so far, sharing anecdotes from the past and his vision for the future

Srabana Lahiri Dec 8, 2014 8:14 AM

The journey of a champion: IMPACT Person of the Decade Uday Shankar

Star India CEO Uday Shankar talks of life and business, his passions and aspirations, and undying love for the news media

Srabana Lahiri Dec 8, 2014 8:11 AM

BCCL's blue print for growth: Leading national by going regional

Ravi Dhariwal, CEO, Shrijeet Mishra, COO, Arunabh Das Sharma, President & Rahul Kansal, Executive President, Brand Function, BCCL talk about the Group's focus on unifying regional

Srabana Lahiri & Saloni Dutta Aug 11, 2014 8:10 AM

"It's important for us to deliver a holistic experience back to the consumer"

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM

At Abbys, it's a free-for-all, but ENVIES will raise the bar: Piyush Pandey

Ogilvy Chief says frustration with the industry awards system & the way it is handled compelled his agency to institute the ENVIES, designed to raise the bar for its people & recognise good work

Srabana Lahiri Dec 12, 2013 8:37 AM

We are always trying to anticipate the next big change: Vineet Jain

The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with young and vibrant media products

Srabana Lahiri Dec 9, 2013 10:20 AM

We are always trying to anticipate the next big change: Vineet Jain

The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with young and vibrant media products

Srabana Lahiri Dec 9, 2013 10:19 AM