Authors
My personal goal is to create a 100 billion dollar company that India has never produced so far: Vijay Shekhar Sharma

A man of few words but, surprisingly, one who writes good poetry and even his own company’s ads, Sharma is a disruptor and innovator like none other. On the sidelines

Srabana Lahiri Dec 21, 2016 8:01 AM

Amitabh Bachchan turns superhero for new Disney series Astra Force

Amitabh Bachchan models animated mythical superhero ‘Astra the Immortal’ after himself for new series ‘Astra Force’ created by Graphic India for Disney Channel

Srabana Lahiri Dec 12, 2016 8:50 AM

Our USP will always be the great mix of brands we have: Deepak Lamba

Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profitability in a scenario where magazines have shown de-growth overall

Srabana Lahiri Jul 18, 2016 8:15 AM

Cannes Lions 2016: Collaboration is the trend emerging  out of the festival this year, says Piyush Pandey

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work

Srabana Lahiri Jun 28, 2016 7:50 AM

Cannes Lions 2016: Sir Martin Sorrell, Maurice Lévy, Michael Roth, John Wren, Yannick Bolloré and Tadashi Ishii find 'Common Ground' in support of the UN

UN Secretary-General Ban ki-Moon makes successful ‘pitch’ for support for the UN’s 17-point Sustainable Development Goals at Cannes Lions

Srabana Lahiri Jun 25, 2016 9:24 AM

Cannes Lions 2016: Unilever's #unstereotype: Balki, Aline Santos on power panel talk gender justice in advertising

40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change

Srabana Lahiri Jun 24, 2016 8:32 AM

Cannes Lions 2016: Cannes is the mecca of advertising and our presence must be felt here: Benoy Roychowdhury, HT Media

On his maiden visit to the Cannes Lions Festival, Executive Director of HT Media sees immense potential for more participation and synergies with HT’s digital transformation

Srabana Lahiri Jun 22, 2016 8:29 AM

Cannes Lions 2016: Brian Chesky bets on Airbnb's capability to unite the world

Airbnb Co-founder's vision is to close cultural gap, and enjoy the pleasure of being a category creator

Srabana Lahiri Jun 21, 2016 8:20 AM

Cannes Lions 2016: 'VR Virgins' to disappear; immersive experience set to overtake TV in a few years, say experts

Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Creative Industries’ with Stephen Lepitak, Editor of The Drum

Srabana Lahiri Jun 20, 2016 8:34 AM

I wish CMOs were more involved in the final decision-making on ads: Ambi

MG ‘Ambi’ Parameswaran talks about his book ‘Nawabs, Nudes, Noodles’, that is being released today in Mumbai. It has dramatically changing storylines and traces the history of Indian advertising over 50 years, and analyses the marketer’s role in the context of advertising through the years

Srabana Lahiri Jun 9, 2016 8:29 AM

Our focus is on increasing digital visitors by 50%: Girish Agarwal, Dainik Bhaskar

Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...

Srabana Lahiri & Samarpita Banerjee Apr 15, 2016 8:18 AM

Standing ovation for a moist-eyed Piyush Pandey @Goafest 2016

Ad guru Piyush Pandey was felicitated at the recently held Goafest 2016l. It was a moment of high emotions as the industry welcomed him with open affection and a standing ovation

Srabana Lahiri Apr 12, 2016 9:07 AM

Star Star will be to mobile what hashtag is to social media: Sandeep Goyal

Mogae Group Chairman Sandeep Goyal is betting big on Star Star, the new interactive, mobile platform from Tango Media, which he feels will bridge the last mile between brand communication and the customer

Srabana Lahiri Jan 6, 2016 8:51 AM

Sachin Tendulkar fields questions from Prasoon Joshi at IAA Summit

The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns

Srabana Lahiri Sep 7, 2015 8:19 AM

Branding is not about advertising, but good delivery: Amitabh Kant

Delivering keynote address at IAA India Chapter’s Silver Jubilee Summit, Secretary, Industrial Policy & Promotion, Government of India, says it is essential to build a brand based on reality

Srabana Lahiri Sep 4, 2015 9:00 AM

You all have taught me how to be a flexi-brand: Shah Rukh Khan @IAA Summit

"Creating a brand that can change with time is the only truth of brand-building," says Shah Rukh Khan as he draws parallel between building a film career and building a brand. The actor was honoured with 'Advertising Icon Award' at the Summit

Srabana Lahiri Sep 4, 2015 7:47 AM

Embrace this 'new normal' that yesterday is not relevant today...: Srinivasan Swamy

IAA India Chapter President Srinivasan Swamy talks about the theme of IAA India's Silver Jubilee summit 'Crossroads: Where Change is Shaping the Future Today'. The Summit begins in Kochi today and has Faris Abouhamad, Amitabh Kant and Shah Rukh Khan as speakers

Srabana Lahiri Sep 3, 2015 9:09 AM

Open to selling title sponsorship of PKL only to someone as committed to kabaddi as us: Uday Shankar

Star India CEO talks about the challenge of changing the 'rustic' perception about kabaddi, and packaging it in a smart and modern format, consumable by all audiences, through Pro Kabaddi League (PKL)

Srabana Lahiri Aug 12, 2015 8:05 AM

Cannes 2015: What's different about us was recognized and rewarded at the highest level: Josy Paul

For Josy Paul, Chairman and Chief Creative Officer of BBDO India, news of the agency winning a Grand Prix and a Glass Lion came totally unexpected. Since then, it has been ‘a collective and individual explosion of joy’

Srabana Lahiri Jun 29, 2015 8:43 AM

I see the greatest opportunity in India over the next 5-10 years: James Murdoch

Co-Chief Operating Officer of 21st Century Fox cites explosion of Internet growth and success of initiatives like Star India’s Hotstar app as reason for optimism

Srabana Lahiri Jun 27, 2015 1:32 PM