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Are digital advertisers going native?

Native advertising is causing a blur between ads and content, and the trend's growing popularity is prompting the advertising industry to sit up and take notice

Sonam Gulati Mar 5, 2014 8:34 AM

Our users are our biggest brand ambassadors: Deepinder Goyal

User reviews & ratings provide the necessary information that builds a sense of credibility. Our active engagement with users help us get valuable feedback, says the Co-founder & CEO of Zomato.com

Sonam Gulati Mar 4, 2014 8:48 AM

Times Internet launches self-service augmented reality platform Alive Studio

TIL has extended its AR app Alive to form Alive Studio. With this enhancement, the company is targeting a B2B play by aiming to sell it to brands, publishers, and media agencies

Sonam Gulati Mar 3, 2014 8:39 AM

Local language content could boost internet users by 24% in India: Study

As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is provided in local languages

Sonam Gulati Feb 27, 2014 7:51 AM

Kavin Bharti Mittal's messaging app Hike crosses 15 mn users

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives

Sonam Gulati Feb 25, 2014 8:09 AM

Facebook buys WhatsApp. What next?

With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?

Sonam Gulati Feb 21, 2014 9:23 AM

YouTube - the hottest new destination for advertising

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati Feb 19, 2014 8:25 AM

InMobi grows user base to 759 million across 165 countries

As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it reaches 945 million active users

Sonam Gulati Feb 17, 2014 7:57 AM

Is there a need for standard measurement body in digital advertising?

With the medium growing at a breakneck speed, marketers are now looking for greater reach & accurate numbers on ROI. Is this the right time to introduce a measurement body along the lines of IRS or TAM?

Sonam Gulati Feb 13, 2014 8:45 AM

Forbes India's Gurmit Singh joins Yahoo India as Managing Director

Coming from a strong media & entertainment industry background, Singh will oversee the internet giant's business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo

Sonam Gulati Feb 13, 2014 7:51 AM

Forbes India’s Gurmit Singh joins Yahoo India as Managing Director

Coming from a strong media & entertainment industry background, Singh will oversee the internet giant’s business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo

Sonam Gulati Feb 12, 2014 7:57 PM

Forbes India’s Gurmit Singh joins Yahoo India as Managing Director

Coming from a strong media & entertainment industry background, Singh will oversee the internet giant’s business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo

Sonam Gulati Feb 12, 2014 7:38 PM

Video will be the key driver in digital advertising, say experts

Digital advtg is drawing more interest from advertisers in terms of allocated budget & creative utilisation. Industry insiders corroborate the predicted growth of digital marketing in GroupM's 'This Year, Next Year' report for 2014

Sonam Gulati Feb 12, 2014 8:32 AM

Lack of good data is impeding the growth of mobile marketing, say experts

While TRAI has put a cap on text messages and services like 'do not disturb' have come into play, how does one use this medium without putting off the potential customer for good?

Sonam Gulati Feb 10, 2014 8:42 AM

We're looking to double the number of Indian women on internet in 12 months: Rajan Anandan

The Google India MD talks exclusively to exchange4media about the hugely popular India-Pakistan 'Reunion' video, Google+ , digital advertising spends and more

Sonam Gulati Feb 10, 2014 7:59 AM

"Since half the traffic comes from mobile, it's going to be a huge thrust area for us"

Mobile is going to be huge. We will be putting tremendous effort in creating innovative products based on consumer insights, says Vaasu S Gavarasana, Head - APAC Business Mktg, Yahoo Asia Pacific

Sonam Gulati Feb 8, 2014 10:06 AM

Internet remains unaffordable for the masses: Ajit Balakrishnan

The Rediff.com Founder & CEO highlights the stark realities of internet penetration, which stands at 10% in India, & says that for it to reach critical mass, it should be made available at Rs 100 per month

Sonam Gulati Feb 7, 2014 9:05 AM

Yahoo's revenue decreases by 6% in Q4 2013

The internet major has reported yet another revenue decline; online display and search ad rates dip in Q4 2013

Sonam Gulati Feb 5, 2014 7:59 AM

Jabong raises $27.5 mn from European investor CDC; bullish on expansion

Rocket Internet-backed fashion & lifestyle e-tailer Jabong.com has revealed fund-raising news for the first time. The e-comm player will be using part of the capital to redesign its marketing strategy for the year ahead

Sonam Gulati Feb 5, 2014 7:57 AM

What makes WhatsApp tick in a highly competitive market?

Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage

Sonam Gulati Feb 3, 2014 8:06 AM

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