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Talent crunch is the biggest problem on digital: Rajdeep Chatterjee

Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and the impediment it faces

Sonam Gulati Apr 21, 2014 8:18 AM

Must-have mobile apps for IPL aficionados

As the IPL fever rages on, fans can stay up to speed with these handy mobile apps

Sonam Gulati Apr 17, 2014 8:28 AM

'Keep calm and watch Pepsi IPL' says  Starsports.com

The amusing new digital campaign for Pepsi IPL is crafted to attract live streaming of IPL matches on Starsports.com

Sonam Gulati Apr 16, 2014 8:45 AM

We spend 10% of our overall marketing budgets on digital: Samar Singh Shekhawat

Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative

Sonam Gulati Apr 15, 2014 7:43 AM

Pepsi fires Ranbir Kapoor, scouts for new Pepsi IPL interns

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

Sonam Gulati Apr 14, 2014 8:06 AM

'Must-Haves' for digital marketing

While the internet is flooded with tools and services, there are some essential ones that make life easy in a rapidly evolving digital marketing space

Sonam Gulati Apr 10, 2014 8:51 AM

5-6 per cent of our total spends is on digital: Sunil Kataria

The COO - Sales, Marketing & SAARC, Godrej Consumer Products talks about how the company has effectively leveraged the evolving digital medium as part of its overall marketing strategies

Sonam Gulati Apr 7, 2014 7:56 AM

Old Spice is back with another ‘Mantastic’ campaign, fails to create the same buzz

The follow up to Old Spice’s ‘Mantastic’ campaign, seems to have lost the plot somewhere. The digital campaign focuses more on the star, Milind Soman, than on the product

Sonam Gulati Apr 4, 2014 8:21 AM

Talent crunch looms large over digital marketing fraternity

Getting the right talent is one of the main challenges of the ever growing digital marketing and advertising industry. While there is a clash between expectations and reality, experts also feel that there is a training level deficit

Sonam Gulati Apr 2, 2014 8:59 AM

Indian Digital Media Awards returns for another edition

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

Durex urges couples to use Earth Hour to rekindle passion in digital campaign

Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm

Sonam Gulati Mar 27, 2014 9:44 AM

Durex urges couples to use Earth Hour to rekindle passion in digital campaign

Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm

Sonam Gulati Mar 27, 2014 7:48 AM

We are spending around 8% on digital currently: Bishwajeet Samal

Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desired ROI if utilised properly

Sonam Gulati Mar 26, 2014 7:46 AM

Viewer is moving to multi screens, so should content

A distinguished panel of experts at ad:tech 2014 discusses the multi-screen phenomena and whether mobile will grow at the cost of bigger screens

Sonam Gulati Mar 26, 2014 7:41 AM

The race begins: Entries now open for IDMA 2014

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher

Sonam Gulati Mar 25, 2014 7:51 AM

Omni-channel marketing is going to be the biggest trend: Kanika Mathur, MD, Razorfish

The whole idea is that you give consumers an experience across all channels. The connect between online & offline becomes critical and anyone who is not doing so, is losing out on a huge opportunity, says Mathur

Sonam Gulati Mar 20, 2014 9:23 AM

Indian Digital Media Awards returns for 2014 edition

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today

Sonam Gulati Mar 19, 2014 7:48 AM

What makes digital marketing click for e-commerce?

While sectors like FMCG, BFSI & automobiles are just testing the waters with digital advertising, e-commerce players are spending vast chunks of their marketing budget on the medium

Sonam Gulati Mar 13, 2014 9:01 AM

LinkedIn launches sponsored InMail on mobile

The new feature will let marketers target specific recipients on the network on mobile as well. The professional network claims to have more than 50% page views via mobile

Sonam Gulati Mar 11, 2014 9:24 AM

You cannot move away from e-commerce going forward: Nidhi Bhasin

If someone wants to buy a vehicle & most of the processes like loan & document collection can be done online, why wouldn't they opt for it? We will definitely look at it, says the Head - Digital Initiatives, TVS Motors

Sonam Gulati Mar 7, 2014 8:59 AM