"Brands who tell shareable stories win"

Marketers need to rethink their marketing strategies to keep up with digital savvy consumers, says Marc Bresseel, President, Initiative Worldwide

Simran Sabherwal Oct 25, 2012 7:58 PM

Is DAS deadline keeping advertisers awake at night?

"I would recommend my clients to not undertake any new metro-focus initiative in November," says Sam Balsara of Madison World

Simran Sabherwal Oct 19, 2012 7:51 PM

Zee 20:20: Of new game plans & aggressive goals

As Zee celebrates its 20th birthday, the road ahead focuses on strengthening global footprint & digital presence. The company’s MD & CEO Punit Goenka in conversation...

Simran Sabherwal Oct 3, 2012 8:53 PM

Bigg Boss packs a ‘parivarik punch’ for season 6

The channel hopes to market the show as a wholesome family entertainer. It will be aired daily at 9PM

Simran Sabherwal Sep 17, 2012 8:15 PM