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GCPL increases advertising investment by 48% in last quarter?blur=25

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy

Simran Sabherwal Jun 12, 2013 7:59 PM

"Balance head and heart - that's key in marketing"?blur=25

From brand integration, creating a desire to consume & transparency to a child’s curiosity level – some leading experts share their marketing mantras

Simran Sabherwal May 30, 2013 7:48 PM

Radio's potential remains underutilised: Experts?blur=25

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM

Phase III auctions may not see reduction of minimum frequency separation?blur=25

Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now

Simran Sabherwal May 15, 2013 8:06 PM

Taking the gut feel out of decision making?blur=25

MEC’s online tool, Partnership Intelligence, is aiding marketers by providing in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms

Simran Sabherwal Mar 7, 2013 3:27 AM

Oil’s Well: Marketing for the fast track?blur=25

Ferrari and Shell partnership has benefitted both brands, making this collaboration one of the most successful associations in the history of motorsport

Simran Sabherwal Mar 7, 2013 3:09 AM

Who’s dialling in to the mobile advertising space??blur=25

Mobile phones help marketers directly connect with consumers. While many are yet to join the M-bandwagon, early adapters are thriving

Simran Sabherwal Feb 8, 2013 7:34 PM

Have you read IMPACT’s 8th anniversary issue yet??blur=25

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal Nov 22, 2012 7:14 PM

Acquisitions increase scale, say industry leaders?blur=25

Experts feel acquisitions work best when people due diligence is part of the initial check process, along with legal & financial diligence

Simran Sabherwal Oct 26, 2012 7:51 PM

"Brands who tell shareable stories win"?blur=25

Marketers need to rethink their marketing strategies to keep up with digital savvy consumers, says Marc Bresseel, President, Initiative Worldwide

Simran Sabherwal Oct 25, 2012 7:58 PM

Is DAS deadline keeping advertisers awake at night??blur=25

"I would recommend my clients to not undertake any new metro-focus initiative in November," says Sam Balsara of Madison World

Simran Sabherwal Oct 19, 2012 7:51 PM

Zee 20:20: Of new game plans & aggressive goals?blur=25

As Zee celebrates its 20th birthday, the road ahead focuses on strengthening global footprint & digital presence. The company’s MD & CEO Punit Goenka in conversation...

Simran Sabherwal Oct 3, 2012 8:53 PM

Bigg Boss packs a ‘parivarik punch’ for season 6?blur=25

The channel hopes to market the show as a wholesome family entertainer. It will be aired daily at 9PM

Simran Sabherwal Sep 17, 2012 8:15 PM