VP, Marketing & Communications, South Asia, Mastercard, explains how they are getting Indians to make the behaviour change from cash to digital by educating the merchant too

Simran Sabherwal Dec 18, 2018 8:03 AM

Saumya Tyagi, Marketing Director, Tetra Pak, South Asia, tells us how packaging has evolved as a communication channel and the latest innovation from Tetra Pak

Simran Sabherwal Dec 13, 2018 8:07 AM

Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their water heater brand Hindware Atlantic, and more

Simran Sabherwal Dec 12, 2018 9:12 AM

With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction

Simran Sabherwal Nov 23, 2018 8:14 AM

Director Marketing – Indian Snacks, PepsiCo India says that the company aims to double its business in the next four to five years

Simran Sabherwal Nov 21, 2018 8:32 AM

Mattel India's Head of Marketing on the biggest challenge for the toys industry - to keep getting the frequency consumption for kids’ content

Simran Sabherwal Nov 21, 2018 8:23 AM

Asheesh Sharma of Agro Tech Foods Ltd on launching new cereal, Choco Popz

Simran Sabherwal Nov 12, 2018 8:37 AM

Director, Eenadu, discusses challenges facing the Print industry, growth of Eenadu and why media planning is a tarkari business today

Simran Sabherwal Sep 7, 2018 8:55 AM

Director, Advertising & Marketing of Sakshi Group talks about the performance of the flagship paper, betting big on local retail advertisers and the challenge of upping revenues from advertisers

Simran Sabherwal Sep 4, 2018 8:57 AM

A critical challenge that marketers face today is the crisis in confidence when it comes to marketing says Lee Odden, Co-founder & CEO, TopRank Marketing at exchange4media Group’s TechManch

Simran Sabherwal Jun 27, 2018 5:19 PM

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever

Simran Sabherwal Jun 20, 2018 8:54 AM

For Republic, the focus now is on disrupting the digital news space and leveraging the potential of Digital +TV to maintain the growth momentum of Year 1

Simran Sabherwal May 7, 2018 8:59 AM

The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year

Simran Sabherwal Apr 6, 2018 4:28 PM

Ashish Bhasin, Chairman of Goafest 2018 and Chairman & CEO, South Asia, Dentsu Aegis Network and Vice-President of Advertising Agencies Association of India (AAAI), talks about upping the game for the festival

Simran Sabherwal Apr 5, 2018 8:59 AM

Ram Madhvani, Partner and Director, Equinox Films reminiscences about his experience of working with the late legendary actress Sridevi for the Lux campaign in 1996 and why working with her was a dream.

Simran Sabherwal Feb 27, 2018 8:57 AM

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

Simran Sabherwal Nov 24, 2017 9:05 AM

Scaling up SET and strengthening the network’s Digital and Sports play constitute the gameplan for NP Singh, CEO, Sony Pictures Networks India, as SPN looks to forge ahead minus IPL, which added Rs 1300 crore to its kitty last season

Simran Sabherwal Nov 24, 2017 9:03 AM

Swastik Productions, which owns the IPR for the historical mega series Porus, has licensed it to Sony for three years with limited repeats

Simran Sabherwal Sep 13, 2017 1:48 PM

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward

Simran Sabherwal Jul 21, 2017 8:34 AM

Dhar, MD and CEO, Endemol Shine India, says that the company’s strategy is to be a content provider for all platforms and amplify its impact properties across languages

Simran Sabherwal Jul 12, 2017 8:46 AM