"Key to successful marketing is relevant differentiation"

The brand positioning does not and should not change across offline & online platforms, says Lata Subramanian, VP - Mktg, Sterling Holiday Resorts India

Simran Sabherwal Oct 31, 2013 7:52 AM

TTK Prestige brings back its iconic tagline to engage millennial women

Chandru Kalro, COO, TTK Prestige explains why the tagline 'Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar' is still relevant while targeting the contemporary & aspirational women

Simran Sabherwal Oct 30, 2013 8:00 AM

There is nothing wrong in radio being a reminder medium: Prashant Panday

You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporates, says the Executive Director & CEO, ENIL

Simran Sabherwal Oct 28, 2013 8:33 AM

Club Mahindra gets a new look, intensifies focus on digital media

The new identity is inspired by the thought 'Make every moment magical' and aims to encourage customers to give the vacation ownership company another look

Simran Sabherwal Oct 23, 2013 8:21 AM

Acer looks at customer engagement to ramp up profits

Acer is betting on the digital space and is investing in on-ground activities in order to increase the brand's engagement with customers

Simran Sabherwal Oct 18, 2013 8:45 AM

Consumers live their lives seamlessly across online & offline: Viral Oza

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India

Simran Sabherwal Oct 17, 2013 8:33 AM

Tag Heuer: A lesson in marketing 'time'ly luxury

Tag Heuer is betting big on India & is looking at the country becoming one of the top 10 markets for the brand in the next five years, shares Franck Dardenne, GM, LVMH Watch & Jewellery India

Simran Sabherwal Oct 9, 2013 8:49 AM

Whom will you nominate as IMPACT Person Of The Year 2013?

It's that time of the year again when the media & advertising fraternity decides on an outstanding individual who has made a difference in her/his field. Are you ready with your nominations?

Simran Sabherwal Oct 8, 2013 8:19 AM

Apple, Google dethrone Coca-Cola as best global brands

After 13 consecutive years, Coca-Cola is unseated by Apple, as per the 14th Annual Best Global Brands Report published by Interbrand. Google takes the second spot

Simran Sabherwal Oct 1, 2013 9:04 AM

Mobility, social, cloud & Big Data are trends to focus on: Tyler Bryson

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal Oct 1, 2013 7:40 AM

Companies are not changing at the same pace as their customers: Simon Clift

Most marketers belong to 'the lost generation' (people who are not digital natives) & still fear digital mktg, says the former Global CMO of Unilever, while speaking at exchange4media's The CMO League

Simran Sabherwal Aug 7, 2013 9:00 AM

Woodland banks on CSR, activation & digital for growth

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal Jul 3, 2013 9:24 AM

GCPL increases advertising investment by 48% in last quarter

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy

Simran Sabherwal Jun 12, 2013 7:59 PM

"Balance head and heart - that's key in marketing"

From brand integration, creating a desire to consume & transparency to a child’s curiosity level – some leading experts share their marketing mantras

Simran Sabherwal May 30, 2013 7:48 PM

Radio's potential remains underutilised: Experts

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM

Phase III auctions may not see reduction of minimum frequency separation

Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now

Simran Sabherwal May 15, 2013 8:06 PM

Taking the gut feel out of decision making

MEC’s online tool, Partnership Intelligence, is aiding marketers by providing in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms

Simran Sabherwal Mar 7, 2013 3:27 AM

Oil’s Well: Marketing for the fast track

Ferrari and Shell partnership has benefitted both brands, making this collaboration one of the most successful associations in the history of motorsport

Simran Sabherwal Mar 7, 2013 3:09 AM

Who’s dialling in to the mobile advertising space?

Mobile phones help marketers directly connect with consumers. While many are yet to join the M-bandwagon, early adapters are thriving

Simran Sabherwal Feb 8, 2013 7:34 PM

Have you read IMPACT’s 8th anniversary issue yet?

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal Nov 22, 2012 7:14 PM