Consumers live their lives seamlessly across online & offline: Viral Oza

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India

Simran Sabherwal Oct 17, 2013 8:33 AM

Tag Heuer: A lesson in marketing 'time'ly luxury

Tag Heuer is betting big on India & is looking at the country becoming one of the top 10 markets for the brand in the next five years, shares Franck Dardenne, GM, LVMH Watch & Jewellery India

Simran Sabherwal Oct 9, 2013 8:49 AM

Whom will you nominate as IMPACT Person Of The Year 2013?

It's that time of the year again when the media & advertising fraternity decides on an outstanding individual who has made a difference in her/his field. Are you ready with your nominations?

Simran Sabherwal Oct 8, 2013 8:19 AM

Apple, Google dethrone Coca-Cola as best global brands

After 13 consecutive years, Coca-Cola is unseated by Apple, as per the 14th Annual Best Global Brands Report published by Interbrand. Google takes the second spot

Simran Sabherwal Oct 1, 2013 9:04 AM

Mobility, social, cloud & Big Data are trends to focus on: Tyler Bryson

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal Oct 1, 2013 7:40 AM

Companies are not changing at the same pace as their customers: Simon Clift

Most marketers belong to 'the lost generation' (people who are not digital natives) & still fear digital mktg, says the former Global CMO of Unilever, while speaking at exchange4media's The CMO League

Simran Sabherwal Aug 7, 2013 9:00 AM

Woodland banks on CSR, activation & digital for growth

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal Jul 3, 2013 9:24 AM

GCPL increases advertising investment by 48% in last quarter

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy

Simran Sabherwal Jun 12, 2013 7:59 PM

"Balance head and heart - that's key in marketing"

From brand integration, creating a desire to consume & transparency to a child’s curiosity level – some leading experts share their marketing mantras

Simran Sabherwal May 30, 2013 7:48 PM

Radio's potential remains underutilised: Experts

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM

Phase III auctions may not see reduction of minimum frequency separation

Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now

Simran Sabherwal May 15, 2013 8:06 PM

Taking the gut feel out of decision making

MEC’s online tool, Partnership Intelligence, is aiding marketers by providing in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms

Simran Sabherwal Mar 7, 2013 3:27 AM

Oil’s Well: Marketing for the fast track

Ferrari and Shell partnership has benefitted both brands, making this collaboration one of the most successful associations in the history of motorsport

Simran Sabherwal Mar 7, 2013 3:09 AM

Who’s dialling in to the mobile advertising space?

Mobile phones help marketers directly connect with consumers. While many are yet to join the M-bandwagon, early adapters are thriving

Simran Sabherwal Feb 8, 2013 7:34 PM

Have you read IMPACT’s 8th anniversary issue yet?

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal Nov 22, 2012 7:14 PM

Acquisitions increase scale, say industry leaders

Experts feel acquisitions work best when people due diligence is part of the initial check process, along with legal & financial diligence

Simran Sabherwal Oct 26, 2012 7:51 PM

"Brands who tell shareable stories win"

Marketers need to rethink their marketing strategies to keep up with digital savvy consumers, says Marc Bresseel, President, Initiative Worldwide

Simran Sabherwal Oct 25, 2012 7:58 PM

Is DAS deadline keeping advertisers awake at night?

"I would recommend my clients to not undertake any new metro-focus initiative in November," says Sam Balsara of Madison World

Simran Sabherwal Oct 19, 2012 7:51 PM

Zee 20:20: Of new game plans & aggressive goals

As Zee celebrates its 20th birthday, the road ahead focuses on strengthening global footprint & digital presence. The company’s MD & CEO Punit Goenka in conversation...

Simran Sabherwal Oct 3, 2012 8:53 PM

Bigg Boss packs a ‘parivarik punch’ for season 6

The channel hopes to market the show as a wholesome family entertainer. It will be aired daily at 9PM

Simran Sabherwal Sep 17, 2012 8:15 PM