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How BARC plans to fulfil its promises?blur=25

The countdown has started to the April launch of the industry's new television audience measurement system, BARC. Partho Dasgupta, CEO of BARC, takes us through the nuances of the system, while stakeholders speak of expectations from it, its workings and the road ahead

Srabana Lahiri & Simran Sabherwal Mar 10, 2015 8:31 AM

What is the use of an advisory? Subscribers can decide for themselves: LV Krishnan?blur=25

LV Krishnan, CEO of TAM Media Research says he does not agree with the way industry bodies are approaching their members in the run-up to BARC’s beginning. He says TAM is finalizing plans to begin Cross-Media Measurement & Geo-focused TV Audience Measurement, and questions the very premise of the BARC vs TAM debate

Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:23 AM

Even before the ratings come, we will put out an audit report: Punit Goenka?blur=25

Punit Goenka, MD & CEO of ZEEL, Chairman of BARC and Vice-President of the IBF Board, says all the checks and balances are in place for transparent governance and a robust ratings system

Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:13 AM

Broadcast industry has reached a plateau: Uday Shankar?blur=25

Star India CEO Uday Shankar says Indian M&E industry needs to move from just being a provider of entertainment content to being a creative industry and play a much larger role in the overall economic vision of the country

Simran Sabherwal Nov 24, 2014 8:27 AM

Mahindra gears up to be among global top 50 most admired brands?blur=25

SP Shukla, Chairman, President Group Strategy, Defense Sector & Chief Brand Officer, Mahindra & Mahindra Ltd tells us how the company is preparing to achieve this goal

Simran Sabherwal Nov 17, 2014 8:06 AM

Brands need to engage in real time with people's passions, their interests: Tim Andree?blur=25

Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc is all for creating solutions by combining technology with a focus on emotions and human relevance

Simran Sabherwal Oct 1, 2014 11:40 AM

Brands need to engage in real time with people's passions, their interests: Tim Andree?blur=25

Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc is all for creating solutions by combining technology with a focus on emotions and human relevance

Simran Sabherwal Oct 1, 2014 8:07 AM

GroupM creates an all-new Youth Executive Committee?blur=25

After the success of the first YCO team, GroupM has constituted its second YCO and looks to leverage the learnings of participative management to make the company future ready

Simran Sabherwal Jul 16, 2014 8:25 AM

How to turbocharge a TV campaign?blur=25

Targeting audiences with specific local messaging and slicing in advertisements on national broadcaster feeds is the way to make TV local, says Ashish Mehrotra, Sr VP, Corporate Development, Rediff

Simran Sabherwal Jun 5, 2014 8:36 AM

The first all-woman rural BPO in the world?blur=25

Ajay Chaturvedi, Founder & Chairman, HarVa speaks about HarVa Digital Hub and leveraging rural talent to build a business and overcoming infrastructure challenges with local innovation

Simran Sabherwal Jun 3, 2014 8:06 AM

Smarter planet, smarter India?blur=25

IBM has taken Smarter Planet initiative to over 2000 cities globally to use resources better. Vanitha Narayanan, MD, IBM India, talks about Indian projects that have successfully used technology for the larger good

Simran Sabherwal Jun 3, 2014 8:04 AM

Client-Agency Relationship: A marriage that just has to work?blur=25

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

Whiz kids floor the house with standing ovation at Goafest 2014?blur=25

Shravan Kumaran (14) and Sanjay Kumaran (12), app developers and founders of Go Dimensions, left the Goafest audience amazed with sheer genius combined with unbridled charm

Simran Sabherwal May 30, 2014 7:59 AM

We will be leaders in the network strategy game: Punit Goenka?blur=25

The MD & CEO, Zee Entertainment Enterprises speaks exclusively on Zee's soon-to-be launched channel Zindagi, Zee Network's overall performance, &Pictures, BARC, dissolution of MediaPro and more...

Simran Sabherwal May 26, 2014 9:15 AM

Video: Josy Paul, Chax, Ashish Chakravarty, others on takeaways from Portfolio Night 12?blur=25

Creative honchos raised some pertinent questions at the event, including should there be a pre-screening level for creative aspirants & how can the youngsters get more guidance to build their portfolios

Simran Sabherwal May 24, 2014 10:59 AM

ZEEL to launch new Hindi GEC Zindagi on 23rd June?blur=25

Positioned as a premium mass Hindi GEC, Zindagi aims to cater to the evolving taste of Indian viewers with progressive and real stories. The channel will also showcase content

Simran Sabherwal May 19, 2014 8:09 AM

Radio can be an inspiration; not an advertising afterthought :Rameet Arora?blur=25

Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald's, talks about how radio is ripe for a renaissance, becoming increasingly sophisticated

Simran Sabherwal Apr 28, 2014 7:50 AM

Building loyalty, the Croma way?blur=25

Croma, the consumer durable and electronic retail arm of the Tata Group, has grown to be a major player in less than a decade. Ajit Joshi, CEO & MD, Infiniti Retail talks about the brand's success strategy at Pitch CMO Summit 2014

Simran Sabherwal Mar 25, 2014 7:42 AM

25-30% of our budget is used on digital: Harkirat Singh?blur=25

The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space

Simran Sabherwal Mar 24, 2014 7:02 AM

Innovation is the critical pillar for any marketing company: Adi Godrej?blur=25

The Chairman of Godrej Group asks marketers not to take the foot off the innovation pedal, as a well thought of investment during a slowdown will bear returns

Simran Sabherwal Feb 20, 2014 8:49 AM