People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal 26-November-2013

The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned

Simran Sabherwal 26-November-2013

We’re spending a considerable amount in India, but it needs to be in line with our marketing strategy, otherwise it could be useless, says the Brand President & CEO, Rado Watch Co

Simran Sabherwal 09-November-2013

When using radio with other marketing mediums, the idea is to use an approach to optimise synergy & reach, says Shalaka Kamat, GM - Mktg, Consumer Products Biz, Tata Chemicals

Simran Sabherwal 07-November-2013

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

Simran Sabherwal 04-November-2013

The monsoons have been excellent across the country, so rural & semi-urban demand has picked, and I think there is relative stability in the economy, says the President, Philips Lighting India

Simran Sabherwal 02-November-2013

While the current economic slowdown has customers tightening their purse strings, the MD & CEO of Vodafone India lists out six rules for companies to find new pockets of growth

Simran Sabherwal 31-October-2013

The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intuitive & likely to succeed than others

Simran Sabherwal 31-October-2013

The brand positioning does not and should not change across offline & online platforms, says Lata Subramanian, VP - Mktg, Sterling Holiday Resorts India

Simran Sabherwal 31-October-2013

Chandru Kalro, COO, TTK Prestige explains why the tagline 'Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar' is still relevant while targeting the contemporary & aspirational women

Simran Sabherwal 30-October-2013

You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporates, says the Executive Director & CEO, ENIL

Simran Sabherwal 28-October-2013

The new identity is inspired by the thought 'Make every moment magical' and aims to encourage customers to give the vacation ownership company another look

Simran Sabherwal 23-October-2013

Acer is betting on the digital space and is investing in on-ground activities in order to increase the brand's engagement with customers

Simran Sabherwal 18-October-2013

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India

Simran Sabherwal 17-October-2013

Tag Heuer is betting big on India & is looking at the country becoming one of the top 10 markets for the brand in the next five years, shares Franck Dardenne, GM, LVMH Watch & Jewellery India

Simran Sabherwal 09-October-2013

It's that time of the year again when the media & advertising fraternity decides on an outstanding individual who has made a difference in her/his field. Are you ready with your nominations?

Simran Sabherwal 08-October-2013

After 13 consecutive years, Coca-Cola is unseated by Apple, as per the 14th Annual Best Global Brands Report published by Interbrand. Google takes the second spot

Simran Sabherwal 01-October-2013

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal 01-October-2013

Most marketers belong to 'the lost generation' (people who are not digital natives) & still fear digital mktg, says the former Global CMO of Unilever, while speaking at exchange4media's The CMO League

Simran Sabherwal 07-August-2013

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal 03-July-2013