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How to turbocharge a TV campaign

Targeting audiences with specific local messaging and slicing in advertisements on national broadcaster feeds is the way to make TV local, says Ashish Mehrotra, Sr VP, Corporate Development, Rediff

Simran Sabherwal Jun 5, 2014 8:36 AM

The first all-woman rural BPO in the world

Ajay Chaturvedi, Founder & Chairman, HarVa speaks about HarVa Digital Hub and leveraging rural talent to build a business and overcoming infrastructure challenges with local innovation

Simran Sabherwal Jun 3, 2014 8:06 AM

Smarter planet, smarter India

IBM has taken Smarter Planet initiative to over 2000 cities globally to use resources better. Vanitha Narayanan, MD, IBM India, talks about Indian projects that have successfully used technology for the larger good

Simran Sabherwal Jun 3, 2014 8:04 AM

Client-Agency Relationship: A marriage that just has to work

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

Whiz kids floor the house with standing ovation at Goafest 2014

Shravan Kumaran (14) and Sanjay Kumaran (12), app developers and founders of Go Dimensions, left the Goafest audience amazed with sheer genius combined with unbridled charm

Simran Sabherwal May 30, 2014 7:59 AM

We will be leaders in the network strategy game: Punit Goenka

The MD & CEO, Zee Entertainment Enterprises speaks exclusively on Zee's soon-to-be launched channel Zindagi, Zee Network's overall performance, &Pictures, BARC, dissolution of MediaPro and more...

Simran Sabherwal May 26, 2014 9:15 AM

Video: Josy Paul, Chax, Ashish Chakravarty, others on takeaways from Portfolio Night 12

Creative honchos raised some pertinent questions at the event, including should there be a pre-screening level for creative aspirants & how can the youngsters get more guidance to build their portfolios

Simran Sabherwal May 24, 2014 10:59 AM

ZEEL to launch new Hindi GEC Zindagi on 23rd June

Positioned as a premium mass Hindi GEC, Zindagi aims to cater to the evolving taste of Indian viewers with progressive and real stories. The channel will also showcase content

Simran Sabherwal May 19, 2014 8:09 AM

Radio can be an inspiration; not an advertising afterthought :Rameet Arora

Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald's, talks about how radio is ripe for a renaissance, becoming increasingly sophisticated

Simran Sabherwal Apr 28, 2014 7:50 AM

Building loyalty, the Croma way

Croma, the consumer durable and electronic retail arm of the Tata Group, has grown to be a major player in less than a decade. Ajit Joshi, CEO & MD, Infiniti Retail talks about the brand's success strategy at Pitch CMO Summit 2014

Simran Sabherwal Mar 25, 2014 7:42 AM

25-30% of our budget is used on digital: Harkirat Singh

The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space

Simran Sabherwal Mar 24, 2014 7:02 AM

Innovation is the critical pillar for any marketing company: Adi Godrej

The Chairman of Godrej Group asks marketers not to take the foot off the innovation pedal, as a well thought of investment during a slowdown will bear returns

Simran Sabherwal Feb 20, 2014 8:49 AM

Social media is democratising information in all forms: David Mayo

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal Nov 26, 2013 9:33 AM

You can't transform a biz without transforming the people in the biz: Dominic Proctor

The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned

Simran Sabherwal Nov 26, 2013 9:16 AM

Marketing needs to be meaningful: Matthias Breschan

We’re spending a considerable amount in India, but it needs to be in line with our marketing strategy, otherwise it could be useless, says the Brand President & CEO, Rado Watch Co

Simran Sabherwal Nov 9, 2013 8:45 AM

"Radio often works best as a media multiplier"

When using radio with other marketing mediums, the idea is to use an approach to optimise synergy & reach, says Shalaka Kamat, GM - Mktg, Consumer Products Biz, Tata Chemicals

Simran Sabherwal Nov 7, 2013 8:07 AM

“OOH needs to adopt tech innovation as one of the big differentiators”

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

Simran Sabherwal Nov 4, 2013 8:25 AM

Overall consumer sentiment is actually very positive: Nirupam Sahay, Philips Lighting

The monsoons have been excellent across the country, so rural & semi-urban demand has picked, and I think there is relative stability in the economy, says the President, Philips Lighting India

Simran Sabherwal Nov 2, 2013 8:24 AM

Biz grows by leveraging opportunity, not by only solving problems: Marten Pieters

While the current economic slowdown has customers tightening their purse strings, the MD & CEO of Vodafone India lists out six rules for companies to find new pockets of growth

Simran Sabherwal Oct 31, 2013 8:15 AM

India has always existed in a VUCA world: R Gopalakrishnan

The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intuitive & likely to succeed than others

Simran Sabherwal Oct 31, 2013 7:56 AM