Authors
Vaz, CEO, Regional Entertainment Channels, Star India, says Star Jalsha has witnessed a 93% recovery compared to pre-lockdown levels
Simran Sabherwal Jul 20, 2020 8:19 AM
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs
Simran Sabherwal Jul 17, 2020 8:49 AM
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more
Simran Sabherwal Jul 15, 2020 8:19 AM
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown
Simran Sabherwal & Sanstuti Nath Jul 7, 2020 8:42 AM
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale
Simran Sabherwal Jun 30, 2020 8:46 AM
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more
Simran Sabherwal Jun 23, 2020 8:53 AM
Deep Drona, Chief Operating Officer, Enterr10 Television, shares how Dangal TV has adapted to the current business environment and retained viewership
Simran Sabherwal Jun 17, 2020 8:31 AM
Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us why the latest product respirators is right for the company’s first full-fledged integrated marketing campaign
Simran Sabherwal Jun 11, 2020 8:20 AM
Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with its advertiser partners and helping them engage with consumers
Simran Sabherwal Jun 8, 2020 6:49 PM
We decode why the four big networks are back to FTA space and what it means
Simran Sabherwal & Tasmayee Laha Roy Jun 8, 2020 8:48 AM
HR Ranganath, Chairman and Managing Director, Writemen Media Private Ltd, talks about how Public TV is looking to sustain viewership garnered by the news channel during the lockdown and more
Simran Sabherwal May 29, 2020 1:31 PM
KRP Reddy, Director – Advertising and Marketing, Sakshi Group says that the focus on the product and content has helped paid off for Sakshi, with the newspaper narrowing its gap with Eenadu
Simran Sabherwal May 15, 2020 9:27 AM
Satheesh, COO of MMTV speaks to e4m about the growth of group’s OTT platform Manorama Max, challenges that lay ahead for the network and plans for the industry post COVID-19
Simran Sabherwal May 5, 2020 8:16 AM
In a conversation with exchange4media, Barun Das, CEO, TV9 News Network, talks about the new avatar of News9 as a digital national English news platform and more
Simran Sabherwal Apr 29, 2020 9:28 AM
Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country
Simran Sabherwal Apr 22, 2020 8:34 AM
Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant
Simran Sabherwal Apr 20, 2020 8:54 AM
L Adimoolam, Business & Technical Director, Dinamalar speaks about why the clients, agencies and publications need to pull together during these testing times
Simran Sabherwal Apr 17, 2020 8:13 AM
The founders of the company S Siva and Jayakrishnan tell us about Mainstream TV's vision to be the go-to app in South India for both content creators and viewers
Simran Sabherwal Apr 15, 2020 8:40 AM
With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?
Simran Sabherwal Mar 30, 2020 8:46 AM
