Authors
Advait Suhas Pandit?blur=25

ChillOut: Pandit, Chief Technology Officer at Netmeds confesses to being a compulsive online shopper

Simran Sabherwal May 4, 2019 9:30 AM

Abhishek Rege Endemol Shine India?blur=25

Abhishek Rege, CEO, Endemol Shine India says his focus is on reducing their dependence on non-scripted shows and carving a niche in the fiction and film space

Simran Sabherwal Apr 25, 2019 8:36 AM

Suparna Mitra CMO Titan?blur=25

Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories is betting big on the premium segment, smart bands, and customized watches to drive growth

Simran Sabherwal Apr 17, 2019 8:08 AM

RossJauncey?blur=25

Ross Jauncey, Head, Create With Google, speaks on the topic ‘The World of Possibilities’

Simran Sabherwal Apr 13, 2019 2:53 PM

Bhaskar Bhat?blur=25

Bhat, MD, Titan Company Limited in a free-wheeling chat talks about the growth of the brand, serving the aspiring Indian and looks back at his over three-decade stint at Titan

Simran Sabherwal Apr 9, 2019 6:50 AM

Swiggy?blur=25

Swiggy also offers brands the opportunity to connect with its consumers by offering brand samples to its customer base

Simran Sabherwal Mar 25, 2019 8:45 AM

Amit Sethia?blur=25

ChillOut: Sethiya, Chief Marketing Officer, Syska Group confesses to being a tea addict and ideally needs one cup every hour

Simran Sabherwal Mar 23, 2019 10:14 AM

AnirudhPandharkar?blur=25

The Head of Marketing at VIP Industries Limited says that Caprese’s primary TG is the young and married women who wish to indulge in the latest fashion trends at an affordable price

Simran Sabherwal Feb 16, 2019 8:07 AM

Acharya?blur=25

Acharya, the Chief Marketing Officer of Sterling Holiday Resorts, talks about the company’s first-ever TVC and how it will build the reach with Television

Simran Sabherwal Feb 8, 2019 8:12 AM

trai?blur=25

With the date for the complete migration to the new TRAI framework now pushed to Feb 13, advertisers have issued Release Orders in parts and not for the entire month

Simran Sabherwal Feb 5, 2019 8:27 AM

TVSpotlight?blur=25

Free-To-Air (FTA) channels look to benefit in TRAI's new tariff regime on account of being in the base pack, but will this also lead to increased ad-rates for them?

Simran Sabherwal Feb 4, 2019 8:21 AM

prasar bharati?blur=25

I&B Ministry’s decision to allow private FM channels to broadcast All India Radio news on a trial basis hasn’t found many takers due to ‘lack of freedom and worries about monetisation’

Simran Sabherwal Jan 30, 2019 8:38 AM

AkshayJatia?blur=25

Akshay Jatia, General Manger – Brand Extensions, Hardcastle Restaurants Pvt. Ltd that owns and operates McDonald's restaurants in India, talks about McDonald’s new app and #10yearchallenge

Simran Sabherwal Jan 28, 2019 8:32 AM

Sunil Kataria?blur=25

With its new digital film for Goodknight Power Activ+, Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd tells us why innovation has helped the company be a category disrupter & market leader

Simran Sabherwal Jan 28, 2019 8:27 AM

Tata Tea?blur=25

A new TVC, a new packaging and an innovative sampling strategy with Swiggy, Das, Marketing Head of Tata Global Beverages tells us more about what’s the latest on Tata Tea Gold

Simran Sabherwal Jan 23, 2019 8:59 AM

Pongal?blur=25

After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal Jan 15, 2019 8:48 AM

Anil IndusInd Bank?blur=25

EVP & Head, Marketing & Corp Communications and Retail Unsecured Assets at IndusInd Bank tells us how the bank’s focus on responsive innovation converts into customer convenience

Simran Sabherwal Jan 14, 2019 8:06 AM

OYO?blur=25

Burhanuddin Pithawala, VP Growth and Conversions, OYO, gives insights behind the campaign and explains how the brand is targeting and segmenting consumers for its multiple brand offerings

Simran Sabherwal Dec 24, 2018 8:24 AM

Manasi Narsimhan?blur=25

VP, Marketing & Communications, South Asia, Mastercard, explains how they are getting Indians to make the behaviour change from cash to digital by educating the merchant too

Simran Sabherwal Dec 18, 2018 8:03 AM

tetra smart?blur=25

Saumya Tyagi, Marketing Director, Tetra Pak, South Asia, tells us how packaging has evolved as a communication channel and the latest innovation from Tetra Pak

Simran Sabherwal Dec 13, 2018 8:07 AM