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At Goafest 2015 Industry Conclave, D Shivakumar, Chairman & CEO of PepsiCo talks about what brands can do to stay relevant in a mobile-first digital world
Simran Sabherwal 10-April-2015
At Goafest 2015 Industry Conclave, D Shivakumar, Chairman & CEO of PepsiCo talks about what brands can do to stay relevant in a mobile-first digital world
Simran Sabherwal 10-April-2015
Be it the Dove Sketches, Kan Khajura Tesan or Help a child reach 5, Unilever has looked at being a force for good, purposeful and helping improve lives of their consumer. And in the process, garner impressive growth along the way says Marc Mathieu - Global SVP - Marketing Unilever
Simran Sabherwal 21-March-2015
Star India CEO Uday Shankar says Indian M&E industry needs to move from just being a provider of entertainment content to being a creative industry and play a much larger role in the overall economic vision of the country
Simran Sabherwal 24-November-2014
SP Shukla, Chairman, President Group Strategy, Defense Sector & Chief Brand Officer, Mahindra & Mahindra Ltd tells us how the company is preparing to achieve this goal
Simran Sabherwal 17-November-2014
Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc is all for creating solutions by combining technology with a focus on emotions and human relevance
Simran Sabherwal 01-October-2014
Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc is all for creating solutions by combining technology with a focus on emotions and human relevance
Simran Sabherwal 01-October-2014
After the success of the first YCO team, GroupM has constituted its second YCO and looks to leverage the learnings of participative management to make the company future ready
Targeting audiences with specific local messaging and slicing in advertisements on national broadcaster feeds is the way to make TV local, says Ashish Mehrotra, Sr VP, Corporate Development, Rediff
Ajay Chaturvedi, Founder & Chairman, HarVa speaks about HarVa Digital Hub and leveraging rural talent to build a business and overcoming infrastructure challenges with local innovation
IBM has taken Smarter Planet initiative to over 2000 cities globally to use resources better. Vanitha Narayanan, MD, IBM India, talks about Indian projects that have successfully used technology for the larger good
According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together
Shravan Kumaran (14) and Sanjay Kumaran (12), app developers and founders of Go Dimensions, left the Goafest audience amazed with sheer genius combined with unbridled charm
The MD & CEO, Zee Entertainment Enterprises speaks exclusively on Zee's soon-to-be launched channel Zindagi, Zee Network's overall performance, &Pictures, BARC, dissolution of MediaPro and more...
Creative honchos raised some pertinent questions at the event, including should there be a pre-screening level for creative aspirants & how can the youngsters get more guidance to build their portfolios
Positioned as a premium mass Hindi GEC, Zindagi aims to cater to the evolving taste of Indian viewers with progressive and real stories. The channel will also showcase content
Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald's, talks about how radio is ripe for a renaissance, becoming increasingly sophisticated
Simran Sabherwal 28-April-2014
Croma, the consumer durable and electronic retail arm of the Tata Group, has grown to be a major player in less than a decade. Ajit Joshi, CEO & MD, Infiniti Retail talks about the brand's success strategy at Pitch CMO Summit 2014
Simran Sabherwal 25-March-2014
The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space
Simran Sabherwal 24-March-2014
The Chairman of Godrej Group asks marketers not to take the foot off the innovation pedal, as a well thought of investment during a slowdown will bear returns
Simran Sabherwal 20-February-2014
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