Authors
MV Shreyams Kumar?blur=25

MV Shreyams Kumar, Managing Director, Mathrubhumi, speaks to exchange4media about the learnings from the pandemic, situation in Kerala and much more

Simran Sabherwal Jul 22, 2020 6:39 PM

Mathrubhumi onam campaign?blur=25

The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase

Simran Sabherwal Jul 22, 2020 6:35 PM

Best route to reach the Malayalee household this Onam?blur=25

With presence across Print, Television, Digital & Radio, Mathrubhumi’s integrated platform is the best route to reach the Malayalee household in this festive season of Onam

Simran Sabherwal Jul 22, 2020 5:12 PM

sanjay?blur=25

Kannada channel AllTime turned into a GEC last month. Sanjay Sindhe, Channel Head, AllTime & Executive Director, Goldenmen Studios, tells us why the channel took the decision during the pandemic

Simran Sabherwal Jul 20, 2020 9:25 AM

kevinVaz?blur=25

Vaz, CEO, Regional Entertainment Channels, Star India, says Star Jalsha has witnessed a 93% recovery compared to pre-lockdown levels

Simran Sabherwal Jul 20, 2020 8:19 AM

VinaySubramanyam?blur=25

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs

Simran Sabherwal Jul 17, 2020 8:49 AM

Pushp Raj Singh?blur=25

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more

Simran Sabherwal Jul 15, 2020 8:19 AM

olivermirza?blur=25

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown

Simran Sabherwal & Sanstuti Nath Jul 7, 2020 8:42 AM

sanjeevShukla?blur=25

He led marketing for close to three years at the conglomerate

Simran Sabherwal Jul 2, 2020 7:56 PM

harish narayanan?blur=25

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale

Simran Sabherwal Jun 30, 2020 8:46 AM

ebay?blur=25

Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more

Simran Sabherwal Jun 23, 2020 8:53 AM

Deep Drona?blur=25

Deep Drona, Chief Operating Officer, Enterr10 Television, shares how Dangal TV has adapted to the current business environment and retained viewership

Simran Sabherwal Jun 17, 2020 8:31 AM

wildcraft?blur=25

Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us why the latest product respirators is right for the company’s first full-fledged integrated marketing campaign

Simran Sabherwal Jun 11, 2020 8:20 AM

unitaRajan?blur=25

Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with its advertiser partners and helping them engage with consumers

Simran Sabherwal Jun 8, 2020 6:49 PM

Public TV?blur=25

HR Ranganath, Chairman and Managing Director, Writemen Media Private Ltd, talks about how Public TV is looking to sustain viewership garnered by the news channel during the lockdown and more

Simran Sabherwal May 29, 2020 1:31 PM

Sakshi?blur=25

KRP Reddy, Director – Advertising and Marketing, Sakshi Group says that the focus on the product and content has helped paid off for Sakshi, with the newspaper narrowing its gap with Eenadu

Simran Sabherwal May 15, 2020 9:27 AM

PR Satheesh?blur=25

Satheesh, COO of MMTV speaks to e4m about the growth of group’s OTT platform Manorama Max, challenges that lay ahead for the network and plans for the industry post COVID-19

Simran Sabherwal May 5, 2020 8:16 AM

Barun Das?blur=25

In a conversation with exchange4media, Barun Das, CEO, TV9 News Network, talks about the new avatar of News9 as a digital national English news platform and more     

Simran Sabherwal Apr 29, 2020 9:28 AM

newspaper?blur=25

Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country

Simran Sabherwal Apr 22, 2020 8:34 AM