Authors
onam?blur=25

In the run up to Onam, leading brands see positive signs and are looking to make up for some of the losses accounted in the first quarter of the financial year

Simran Sabherwal Aug 27, 2020 9:23 AM

IPL 2020?blur=25

Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors

Simran Sabherwal & Tasmayee Laha Roy Aug 25, 2020 12:38 PM

News First?blur=25

The team behind the new channel tells us why they are confident of disrupting the status quo and taking on the established players in the Kannada news genre

Simran Sabherwal Aug 24, 2020 9:02 AM

Gemini?blur=25

Subin Sivan, Marketing Head, Cargill’s oils business in India, tells us how the Gemini Sunflower Oil brand is engaging with consumers to spread the festive cheer

Simran Sabherwal Aug 22, 2020 7:59 AM

Recikaa?blur=25

In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic

Simran Sabherwal Aug 13, 2020 3:29 PM

BharatPe?blur=25

COVID-19 suspended BharatPe’s plans of utilising the 11 cricketers they signed as brand ambassadors. Subhasis Beura, CBO- Brand and Commerce, says they have their plans ready once sports resume

Simran Sabherwal Aug 3, 2020 8:27 AM

MV Shreyams Kumar?blur=25

MV Shreyams Kumar, Managing Director, Mathrubhumi, speaks to exchange4media about the learnings from the pandemic, situation in Kerala and much more

Simran Sabherwal Jul 22, 2020 6:39 PM

Mathrubhumi onam campaign?blur=25

The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase

Simran Sabherwal Jul 22, 2020 6:35 PM

Best route to reach the Malayalee household this Onam?blur=25

With presence across Print, Television, Digital & Radio, Mathrubhumi’s integrated platform is the best route to reach the Malayalee household in this festive season of Onam

Simran Sabherwal Jul 22, 2020 5:12 PM

sanjay?blur=25

Kannada channel AllTime turned into a GEC last month. Sanjay Sindhe, Channel Head, AllTime & Executive Director, Goldenmen Studios, tells us why the channel took the decision during the pandemic

Simran Sabherwal Jul 20, 2020 9:25 AM

kevinVaz?blur=25

Vaz, CEO, Regional Entertainment Channels, Star India, says Star Jalsha has witnessed a 93% recovery compared to pre-lockdown levels

Simran Sabherwal Jul 20, 2020 8:19 AM

VinaySubramanyam?blur=25

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs

Simran Sabherwal Jul 17, 2020 8:49 AM

Pushp Raj Singh?blur=25

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more

Simran Sabherwal Jul 15, 2020 8:19 AM

olivermirza?blur=25

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown

Simran Sabherwal & Sanstuti Nath Jul 7, 2020 8:42 AM

sanjeevShukla?blur=25

He led marketing for close to three years at the conglomerate

Simran Sabherwal Jul 2, 2020 7:56 PM

harish narayanan?blur=25

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale

Simran Sabherwal Jun 30, 2020 8:46 AM

ebay?blur=25

Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more

Simran Sabherwal Jun 23, 2020 8:53 AM

Deep Drona?blur=25

Deep Drona, Chief Operating Officer, Enterr10 Television, shares how Dangal TV has adapted to the current business environment and retained viewership

Simran Sabherwal Jun 17, 2020 8:31 AM

wildcraft?blur=25

Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us why the latest product respirators is right for the company’s first full-fledged integrated marketing campaign

Simran Sabherwal Jun 11, 2020 8:20 AM

unitaRajan?blur=25

Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with its advertiser partners and helping them engage with consumers

Simran Sabherwal Jun 8, 2020 6:49 PM