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According to media planners, the maximum spends will come in the following weeks
Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM
Mahesh S. Anand, President – Nippon Paint (India) Pvt. Ltd. (Decorative Division) tells us about the brand’s latest campaign, their continued focus on Tamil Nadu market & expanding their product range
Simran Sabherwal Aug 10, 2021 8:10 AM
Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers
Simran Sabherwal Apr 26, 2021 9:01 AM
Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem
Simran Sabherwal Mar 18, 2021 8:40 AM
Tarun Garg, Director of Sales, Marketing & Service - Hyundai Motor India Limited, shares his insights on key trends in consumer behaviour, transition towards cleaner mobility and future expectations
Simran Sabherwal Mar 15, 2021 1:59 PM
Vinay Subramanyam, VP-Marketing, Britannia Industries, talks about their latest campaign that tackles the issue of bullying and tells us why the brand decided to collaborate with Sonu Sood and Udemy
Simran Sabherwal Mar 3, 2021 8:38 AM
Harish Rawat, Senior Vice President, Marketing, Gameskraft, shares insights with e4m about how the fantasy cricket app leveraged IPL in 2020
Simran Sabherwal Mar 1, 2021 11:29 AM
Hitesh Malhotra, Chief Marketing Officer, Lenskart.com, talks about the brand’s first-ever campaign during IPL 2020
Simran Sabherwal Feb 15, 2021 12:27 PM
Richa Arora, President, Packaged Foods, India, Tata Consumer Products, and Navin Gurnaney, CEO, Tata Starbucks, tell us how the two companies collaborated to create a new glocal menu
Simran Sabherwal Feb 8, 2021 8:46 AM
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App
Simran Sabherwal Dec 23, 2020 9:09 AM
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce
Simran Sabherwal Dec 22, 2020 9:00 AM
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’
Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach advertising platform to connect with consumers
Simran Sabherwal Dec 9, 2020 9:09 AM
With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends
Simran Sabherwal Dec 3, 2020 9:21 AM
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India, will help brands
Simran Sabherwal Dec 1, 2020 9:04 AM
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons
Simran Sabherwal Nov 18, 2020 10:46 AM
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic
Simran Sabherwal Nov 11, 2020 8:27 AM
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and customer convenience
Simran Sabherwal Nov 9, 2020 8:12 AM
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Simran Sabherwal Nov 4, 2020 8:33 AM
