Authors

After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal 15-January-2019

EVP & Head, Marketing & Corp Communications and Retail Unsecured Assets at IndusInd Bank tells us how the bank’s focus on responsive innovation converts into customer convenience

Simran Sabherwal 14-January-2019

Burhanuddin Pithawala, VP Growth and Conversions, OYO, gives insights behind the campaign and explains how the brand is targeting and segmenting consumers for its multiple brand offerings

Simran Sabherwal 24-December-2018

VP, Marketing & Communications, South Asia, Mastercard, explains how they are getting Indians to make the behaviour change from cash to digital by educating the merchant too

Simran Sabherwal 18-December-2018

Saumya Tyagi, Marketing Director, Tetra Pak, South Asia, tells us how packaging has evolved as a communication channel and the latest innovation from Tetra Pak

Simran Sabherwal 13-December-2018

Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their water heater brand Hindware Atlantic, and more

Simran Sabherwal 12-December-2018

With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction

Simran Sabherwal 23-November-2018

Director Marketing – Indian Snacks, PepsiCo India says that the company aims to double its business in the next four to five years

Simran Sabherwal 21-November-2018

Mattel India's Head of Marketing on the biggest challenge for the toys industry - to keep getting the frequency consumption for kids’ content

Simran Sabherwal 21-November-2018

Director, Eenadu, discusses challenges facing the Print industry, growth of Eenadu and why media planning is a tarkari business today

Simran Sabherwal 07-September-2018

Director, Advertising & Marketing of Sakshi Group talks about the performance of the flagship paper, betting big on local retail advertisers and the challenge of upping revenues from advertisers

Simran Sabherwal 04-September-2018

A critical challenge that marketers face today is the crisis in confidence when it comes to marketing says Lee Odden, Co-founder & CEO, TopRank Marketing at exchange4media Group’s TechManch

Simran Sabherwal 27-June-2018

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever

Simran Sabherwal 20-June-2018

For Republic, the focus now is on disrupting the digital news space and leveraging the potential of Digital +TV to maintain the growth momentum of Year 1

Simran Sabherwal 07-May-2018

The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year

Simran Sabherwal 06-April-2018

Ashish Bhasin, Chairman of Goafest 2018 and Chairman & CEO, South Asia, Dentsu Aegis Network and Vice-President of Advertising Agencies Association of India (AAAI), talks about upping the game for the festival

Simran Sabherwal 05-April-2018

Ram Madhvani, Partner and Director, Equinox Films reminiscences about his experience of working with the late legendary actress Sridevi for the Lux campaign in 1996 and why working with her was a dream.

Simran Sabherwal 27-February-2018

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

Simran Sabherwal 24-November-2017

Scaling up SET and strengthening the network’s Digital and Sports play constitute the gameplan for NP Singh, CEO, Sony Pictures Networks India, as SPN looks to forge ahead minus IPL, which added Rs 1300 crore to its kitty last season

Simran Sabherwal 24-November-2017

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