Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country

Simran Sabherwal Apr 22, 2020 8:34 AM

Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant

Simran Sabherwal Apr 20, 2020 8:54 AM

L Adimoolam, Business & Technical Director, Dinamalar speaks about why the clients, agencies and publications need to pull together during these testing times

Simran Sabherwal Apr 17, 2020 8:13 AM

The founders of the company S Siva and Jayakrishnan tell us about Mainstream TV's vision to be the go-to app in South India for both content creators and viewers

Simran Sabherwal Apr 15, 2020 8:40 AM

With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?

Simran Sabherwal Mar 30, 2020 8:46 AM

Industry experts say there will be a rise in viewership for News, Entertainment, Movies and Kids content due to the Stay-At-Home advisory in place

Simran Sabherwal Mar 27, 2020 8:33 AM

The fortnightly sports magazine also said that a free downloadable version of their current and upcoming issue will be available on their website

Simran Sabherwal Mar 26, 2020 8:28 AM

In a chat with e4m, Eshwar N talks about building a connection with the consumers, Casagrand's marketing strategies and the brand's commitment towards delivering projects on time

Simran Sabherwal Mar 12, 2020 8:21 AM

Pitch CMO Summit - Mumbai 2020 will be held on Friday, February 28, 2020, at Taj Santacruz under the theme ‘The Big Brand Story’

Simran Sabherwal Feb 27, 2020 7:38 AM

The Director & CEO of Personal Care- CavinKare, speaks about brand Indica adopting an aggressive stance in the Northern markets and why he believes innovation will drive growth for the company

Simran Sabherwal Jan 31, 2020 8:19 AM

With the recently launched Tamil movie channel - Zee Thirai, Siju Prabhakaran, South Cluster Head, ZEEL, tells us why it is a good time to enter the Tamil movie space

Simran Sabherwal Jan 27, 2020 8:17 AM

Ravish Kumar, Head - Regional Entertainment Cluster, Viacom18, says the journey to touch lives with Colors Tamil’s Kodeeswari, the Tamil adaptation of Kaun Banega Crorepati, has just started

Simran Sabherwal Jan 25, 2020 9:21 AM

Kodeeswari sees its first crorepati, Kousalya Kharthika who is the first-ever differently-abled woman in the world to win the jackpot prize money

Simran Sabherwal Jan 21, 2020 8:37 AM

With the focus on empowering women, Kodeeswari has become a show that inspires women to chase their own ambitions

Simran Sabherwal Jan 14, 2020 9:28 AM

Anup Chandrasekharan, Business Head – Colors Tamil, speaks about the launch of television game show 'Kodeeswari', roping in veteran actor Radikaa Sarathkumar as host and what sets the show apart

Simran Sabherwal Dec 23, 2019 9:07 AM

S. Subramanian, Managing Director, Preethi Kitchen Appliances Pvt Ltd, tells us how product innovations based on consumer insights have helped the brand connect with the consumer

Simran Sabherwal Dec 19, 2019 8:53 AM

Chidambaran Natesan, Director & CEO of TrendLoud Digital India, tells us how the OTT market has evolved and how the entry of Amazon and Netflix will change the game

Simran Sabherwal Nov 11, 2019 8:49 AM

Even though TV landscape has changed post NTO, we have set an aggressive target for Zee Tamil Kutumbam Viruthugal, says Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises

Simran Sabherwal Sep 30, 2019 8:53 AM

The Global SVP of Taboola says India is a good chunk of their overall business, contributing 30 per cent to the Asia Pacific business revenue

Simran Sabherwal Sep 3, 2019 8:25 AM

As part of the initiative, the company will reach out to individuals building independent homes and provide them seed balls for growing trees in their new homes

Simran Sabherwal Aug 14, 2019 8:48 AM