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Durbar Ganguly to launch Millennium Post, an English broadsheet

Delhi to soon get a new English broadsheet. Durbar Ganguly, Former Head of The Pioneer Group is the promoter; it will be launched in last week of April

Shree Lahiri Mar 27, 2012 8:48 AM

Understanding the prosumer’s mind

Brands are ideas that exist in minds. The role of advertising is to plant that idea, which then needs to be converted into sales, say experts

Shree Lahiri Mar 6, 2012 7:38 AM

GoaFest 2012 to talk magic; 9 Grand Prix this year

GoaFest 2012 will focus on ‘Ideas for impacting the full circle’. The Abbys this year will have provision for Grand Prix in all the nine verticals

Shree Lahiri Mar 5, 2012 9:46 AM

Political parties are voluntary organisations: D Raja

When it comes to marketing political parties, it’s a complex issue, feel experts, since it involves, people and ideologies, and those can’t be compromised

Shree Lahiri Mar 5, 2012 7:14 AM

From boring to interesting - creativity unleashed

Marketing a brand is all about solving a problem as interestingly as possible after carefully understanding the needs of the customer, says Balki

Shree Lahiri Mar 5, 2012 7:08 AM

Engagement goes interactive: Consumers write brand stories

Brands are going that extra mile to engage consumers; marketers are developing strategies – encouraging people to participate in brand evolution

Shree Lahiri Mar 1, 2012 3:45 PM

jagran.com relaunched

With a new look and feel, the website is aimed at fulfilling all the aspirations of Hindi readers online

Shree Lahiri Feb 29, 2012 9:41 AM

jagran.com relaunched

With a new look and feel, the website is aimed at fulfilling all the aspirations of Hindi readers online

Shree Lahiri Feb 29, 2012 9:41 AM

Cadbury, ABP leave a sweet aftertaste of success

The Cadbury Mishti Shera Srishti initiative of ABP Group & Cadbury India blended regional flavours with a universal concept for greater brand connect

Shree Lahiri Feb 15, 2012 8:50 AM

Top level changes at Sakal; new COO, CMO named

Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO

Shree Lahiri Feb 8, 2012 7:22 AM

Top level changes at Sakal; new COO, CMO named

Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO

Shree Lahiri Feb 8, 2012 7:22 AM

Star World brings ‘Missing’ to India ahead of the world

For the first time, an international series is premiering in India four days ahead of its launch in the US. A massive promo blitz gets underway from Feb 7

Shree Lahiri Feb 6, 2012 9:24 AM

Motivator, Ogilvy on board for Al Jazeera biz

In the wake of a multi-agency pitch, Al Jazeera has assigned its media mandate to Motivator, while Ogilvy has bagged the creative duties

Shree Lahiri Jan 31, 2012 7:17 AM

India News channel launches in UP, Uttarakhand

India News is expanding its channel bouquet. Next in line are news channel launches in Madhya Pradesh and Chhattisgarh in March 2012

Shree Lahiri Jan 20, 2012 9:40 AM

CyberMedia realigns for greater impact

CyberMedia has reorganised its ICT and SMG group under four units. These four units and shared services will be headed by Hoshie Ghaswalla

Shree Lahiri Jan 18, 2012 7:28 AM

Ramnath Goenka Journalism Awards given away

The Pioneer’s J Gopikrishnan and CNBC-TV18’s Udayan Mukherjee were adjudged Journalist of the Year at the 5th Ramnath Goenka Awards

Shree Lahiri Jan 17, 2012 11:09 AM

Flash mobs – a hit?

Flash mobs are emerging as an alternate marketing tool for creating a buzz around brands and building consumer connect

Shree Lahiri Jan 17, 2012 8:36 AM

Trending & Different: Maybelline’s viral route

Maybelline has embarked on a unique digital campaign for its new product, the BB Cream. Over 5 million people have become part of this viral campaign

Shree Lahiri Jan 16, 2012 9:13 AM

Dainik Bhaskar appoints Mktg Head for digital arm

Kaustuv Chatterji has been roped in as Head of Marketing at IMCL, the digital arm of Dainik Bhaskar

Shree Lahiri Jan 16, 2012 7:41 AM

Justice Katju seeks justice for Urdu in new book

Justice Markandey Katju has come out strongly against Urdu language being ignored in modern India in his book ‘Justice with Urdu’

Shree Lahiri Jan 16, 2012 7:40 AM