Authors
Reporters’ Diary – Goa on my mind…?blur=25

Shree Lahiri recaptures the GoaFest experience and gives a peek into the behind the scenes hard work that goes on to bring the news of the day’s happenings

Shree Lahiri Apr 28, 2012 9:25 AM

FoxyMoron to handle social media for Rajasthan Royals?blur=25

The company will use Facebook, Twitter and YouTube to design and build a digital platform for Rajasthan Royal fans across the world

Shree Lahiri Apr 25, 2012 3:40 PM

9X Group launches new music channel?blur=25

9X Group launches an international music channel, 9XO. It is the sixth music channel from the group

Shree Lahiri Apr 25, 2012 2:51 PM

Connect dots in new ways that resonate: Rishad Tobaccowala – Video & Session report?blur=25

Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added

Shree Lahiri Apr 23, 2012 10:18 AM

Connect dots in new ways that resonate: Rishad Tobaccowala – Video & Session report?blur=25

Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added

Shree Lahiri Apr 23, 2012 10:18 AM

‘Have trust and large ideas will work’?blur=25

Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking

Shree Lahiri Apr 20, 2012 10:15 AM

‘Have trust and large ideas will work’?blur=25

Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking

Shree Lahiri Apr 20, 2012 10:15 AM

‘IQ must meet EQ to build a connect’ - Video & Session report?blur=25

Brands have to engage in conversations with the consumer wherever they are to get their attention, says Jean-Yves Naouri, COO, Publicis Groupe

Shree Lahiri Apr 20, 2012 10:13 AM

‘We need to be creative radicals’ - Video & Session report?blur=25

Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’

Shree Lahiri Apr 20, 2012 10:11 AM

‘We need to be creative radicals’ - Video & Session report?blur=25

Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’

Shree Lahiri Apr 20, 2012 10:11 AM

Santoor reveals new avatar to appeal to contemporary women?blur=25

To commemorate its 25th anniversary, Santoor showcases new identity; this rebranding initiative is targeted at today’s Indian women

Shree Lahiri Apr 19, 2012 9:09 AM

Suvarna News 24X7 appoints Santosh Koshy as AVP-Ad Sales?blur=25

Santosh Koshy joins Suvarna News 24X7 as AVP-Ad Sales. His last stint was with Neo Sports

Shree Lahiri Apr 19, 2012 8:28 AM

Tata Docomo’s new ads take a dig at other telecom operators?blur=25

The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka

Shree Lahiri Apr 12, 2012 2:03 PM

HP engages fans with Facebook community song?blur=25

After HP India’s Facebook page crossed the 100,000 fans milestone, it initiated a social co-creation project that resulted in a Facebook community song

Shree Lahiri Apr 11, 2012 4:08 PM

DS Group sets aside Rs 25 cr to market confectionary brand?blur=25

DS Group has got Dentsu on board to handle creative & digital initiatives for new confectionary brand, Chingles; Rs 25 cr has been put aside for ALT and BTL activities

Shree Lahiri Apr 10, 2012 9:10 AM

The standards of reporting in print are high in India: Ali Velshi?blur=25

Ali Velshi, CNN’s chief business correspondent spoke to exchange4media about the Indian media industry, reporting styles and a host of other topics

Shree Lahiri Apr 6, 2012 8:58 AM

Ad2c sets up shop in India; acquires mobile marketers MobiMasta?blur=25

Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency

Shree Lahiri Apr 2, 2012 10:17 AM

Kurkure takes the crooked path, says ‘Try Tedha Yaar!’?blur=25

Taking the brand proposition ahead, Kurkure’s new ad campaign banks on the idea that ‘unconventional is exciting in the bold new world’

Shree Lahiri Apr 2, 2012 10:01 AM

Ad2c sets up shop in India; acquires mobile marketers MobiMasta?blur=25

Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency

Shree Lahiri Apr 2, 2012 6:21 AM

‘Bhasha’ will become ‘gareeb’ media: Rahul Dev?blur=25

Harping on the reality of parents aspiring to send kids to English-medium schools, this trend will continue with the next generation too, states veteran journalist Rahul Dev

Shree Lahiri Apr 2, 2012 6:08 AM