Authors
Reporters’ Diary – Goa on my mind…

Shree Lahiri recaptures the GoaFest experience and gives a peek into the behind the scenes hard work that goes on to bring the news of the day’s happenings

Shree Lahiri Apr 28, 2012 9:25 AM

FoxyMoron to handle social media for Rajasthan Royals

The company will use Facebook, Twitter and YouTube to design and build a digital platform for Rajasthan Royal fans across the world

Shree Lahiri Apr 25, 2012 3:40 PM

9X Group launches new music channel

9X Group launches an international music channel, 9XO. It is the sixth music channel from the group

Shree Lahiri Apr 25, 2012 2:51 PM

Connect dots in new ways that resonate: Rishad Tobaccowala – Video & Session report

Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added

Shree Lahiri Apr 23, 2012 10:18 AM

Connect dots in new ways that resonate: Rishad Tobaccowala – Video & Session report

Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added

Shree Lahiri Apr 23, 2012 10:18 AM

‘Have trust and large ideas will work’

Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking

Shree Lahiri Apr 20, 2012 10:15 AM

‘Have trust and large ideas will work’

Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking

Shree Lahiri Apr 20, 2012 10:15 AM

‘IQ must meet EQ to build a connect’ - Video & Session report

Brands have to engage in conversations with the consumer wherever they are to get their attention, says Jean-Yves Naouri, COO, Publicis Groupe

Shree Lahiri Apr 20, 2012 10:13 AM

‘We need to be creative radicals’ - Video & Session report

Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’

Shree Lahiri Apr 20, 2012 10:11 AM

‘We need to be creative radicals’ - Video & Session report

Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’

Shree Lahiri Apr 20, 2012 10:11 AM

Santoor reveals new avatar to appeal to contemporary women

To commemorate its 25th anniversary, Santoor showcases new identity; this rebranding initiative is targeted at today’s Indian women

Shree Lahiri Apr 19, 2012 9:09 AM

Suvarna News 24X7 appoints Santosh Koshy as AVP-Ad Sales

Santosh Koshy joins Suvarna News 24X7 as AVP-Ad Sales. His last stint was with Neo Sports

Shree Lahiri Apr 19, 2012 8:28 AM

Tata Docomo’s new ads take a dig at other telecom operators

The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka

Shree Lahiri Apr 12, 2012 2:03 PM

HP engages fans with Facebook community song

After HP India’s Facebook page crossed the 100,000 fans milestone, it initiated a social co-creation project that resulted in a Facebook community song

Shree Lahiri Apr 11, 2012 4:08 PM

DS Group sets aside Rs 25 cr to market confectionary brand

DS Group has got Dentsu on board to handle creative & digital initiatives for new confectionary brand, Chingles; Rs 25 cr has been put aside for ALT and BTL activities

Shree Lahiri Apr 10, 2012 9:10 AM

The standards of reporting in print are high in India: Ali Velshi

Ali Velshi, CNN’s chief business correspondent spoke to exchange4media about the Indian media industry, reporting styles and a host of other topics

Shree Lahiri Apr 6, 2012 8:58 AM

Ad2c sets up shop in India; acquires mobile marketers MobiMasta

Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency

Shree Lahiri Apr 2, 2012 10:17 AM

Kurkure takes the crooked path, says ‘Try Tedha Yaar!’

Taking the brand proposition ahead, Kurkure’s new ad campaign banks on the idea that ‘unconventional is exciting in the bold new world’

Shree Lahiri Apr 2, 2012 10:01 AM

Ad2c sets up shop in India; acquires mobile marketers MobiMasta

Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency

Shree Lahiri Apr 2, 2012 6:21 AM

‘Bhasha’ will become ‘gareeb’ media: Rahul Dev

Harping on the reality of parents aspiring to send kids to English-medium schools, this trend will continue with the next generation too, states veteran journalist Rahul Dev

Shree Lahiri Apr 2, 2012 6:08 AM