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Sony goes overboard with Cyber-shot zoom?blur=25

Sony has earmarked Rs 50 cr for its Cyber-shot H Series campaign. However, its TVC falls short of rising above the ordinary

Shree Lahiri May 24, 2012 2:39 AM

What the Hell? bags Slotco account?blur=25

The agency will redesign the logo and work on a fresh brand positioning for Slotco

Shree Lahiri May 23, 2012 9:24 PM

India News banks on regional channels?blur=25

Regional channels are more profitable and the economy of scale is helpful for a group entity to be viable in the long run, says Kartikeya Sharma

Shree Lahiri May 23, 2012 9:16 PM

New ACD at Digital Law & Kenneth?blur=25

Digital Law & Kenneth has roped in Chagas Ferdinando as ACD; he believes in creating a seamless user experience no matter how one engaged with one’s target audience

Shree Lahiri May 23, 2012 6:54 PM

What the Hell? bags Slotco account?blur=25

The agency will redesign the logo and work on a fresh brand positioning for Slotco

Shree Lahiri May 23, 2012 2:31 AM

Ad Review: Sony Handycam shifts focus to ‘instant sharing’?blur=25

Conceptualised & executed by Hakuhodo Percept, the new TVC is based on the new projector series wherein one can share what has been captured instantly

Shree Lahiri May 21, 2012 7:34 PM

Liquid Campaign formally arrives in India?blur=25

With BMW and Lufthansa accounts in its kitty, German agency Liquid Campaign is now gearing up for a robust presence in the Indian market

Shree Lahiri May 18, 2012 7:07 PM

Reshuffle at Indian Express Group?blur=25

“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express

Shree Lahiri May 17, 2012 9:46 PM

Reshuffle at Indian Express Group?blur=25

“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express

Shree Lahiri May 17, 2012 9:46 PM

Max New York Life prompts people to destroy the devil?blur=25

The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to protect themselves by fighting the devil

Shree Lahiri May 15, 2012 8:48 PM

HUL experiments with ‘talking ad’ on Mother’s Day?blur=25

On Mother’s Day, HUL and NBT joined forces to roll out a ‘talking ad’ for hair-care brand Clinic Plus

Shree Lahiri May 14, 2012 8:30 PM

Sera Bangali felicitates stars of Bengal?blur=25

Sera Bangali on Star Anando honoured eminent personalities, who have made the state of Bengal proud, in a star-studded ceremony on May 11

Shree Lahiri May 12, 2012 8:29 PM

Ford boosts marketing drive with midnight sale?blur=25

In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13

Shree Lahiri May 12, 2012 8:17 PM

New policy by MIB spells big relief for regional channels?blur=25

In a landmark move, MIB has announced new policy guidelines for empanelment of private cable and satellite TV channels for government ads released by DAVP

Shree Lahiri May 12, 2012 8:01 PM

Tata Salt salutes all mothers this Mother’s Day?blur=25

Tata Salt celebrates the spirit of motherhood in its new ‘Desh Ka Namak’ TVC that will break nationally on Mother’s Day, May 13

Shree Lahiri May 11, 2012 8:39 PM

JCDecaux completes five years in India?blur=25

JCDecaux celebrated five years of its presence in India on May 4; the company got together with clients & industry officials to raise a toast

Shree Lahiri May 7, 2012 7:31 PM

HDFC Life campaign rides the IPL wave?blur=25

Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing

Shree Lahiri May 3, 2012 8:33 PM

Nivea Fresh Active leaves people with a yawn?blur=25

The Nivea Fresh Active TVC starts interestingly and demonstrates potential but falls flat as it progresses, say industry experts

Shree Lahiri May 2, 2012 11:06 PM

OTOAI hands digital mandate to Internet Moguls?blur=25

Internet Moguls to handle the online marketing activities of OTOAI. It will also promote and maintain the association’s website

Shree Lahiri May 1, 2012 9:00 PM

The evolved newsroom?blur=25

The newsroom has gone through a metamorphosis. With current media’s incessant need for speed, where does substance & accuracy stand in the priority?

Shree Lahiri Apr 30, 2012 10:14 AM