Authors
Dabangg Bihar is fast catching up with growth markets

Resilient in the face of challenges, emerging markets of India today have become a force marketers cannot afford to ignore

Shree Lahiri Jun 29, 2012 7:00 PM

J&J tries crowdsourcing for brand targeted at teenagers

J&J’s brand Clean & Clear is inviting artists to come up with whacky videos depicting a girl waking up her best friend in a unique manner

Shree Lahiri Jun 28, 2012 8:54 PM

Marketers show confidence in Bihar’s potential

Bihar is shedding its backward tag and increasingly getting the thumbs up from marketers, who feel they can no longer ignore the potential the state offers

Shree Lahiri Jun 28, 2012 7:55 PM

Authors keen on scripting a new Bihar story

Industry experts are eager to chart a success path for Bihar and want people at the bottom of the pyramid to participate in that success

Shree Lahiri Jun 28, 2012 7:09 PM

Radio Phase III: Pending dues come in way of migration

Radio broadcasters talk to exchange4media about the numerous bottlenecks in the way of a successful Radio Phase III migration

Shree Lahiri Jun 27, 2012 2:58 AM

Winners speak: Amar Ujala MQ 2012 Delhi

The winning Genpact-Reckitt Benckiser team talks about their victory and how they plan to prepare for the next round

Shree Lahiri Jun 25, 2012 8:57 PM

“Making FM Phase III launch profitable is challenging”

Ritesh Malik, MD, Creative Thinks Media says that while the radio ad business is pegged at about Rs 1,100 cr -1,200 cr, slowdown is impacting ad revenues

Shree Lahiri Jun 25, 2012 8:55 PM

Real India Conclave to reveal potential of emerging markets

Real India Conclave is an attempt by Jagran and exchange4media to focus on emerging markets, where ‘real’ India is experiencing growth

Shree Lahiri Jun 25, 2012 8:07 PM

Rohit Misra launches crowdsourcing platform

Misra, Rediffusion’s Ex Prez, has joined hands with New York-based Chetan Mangat to launch, what they claim to be, India’s first design and communication crowdsourcing platform

Shree Lahiri Jun 21, 2012 9:37 PM

What The Hell? bags Payworld biz

The agency has won Payworld’s creative mandate; marketing budget is pegged at Rs 14 cr, most of which will be spent on digital & BTL activities

Shree Lahiri Jun 7, 2012 8:28 PM

What The Hell? bags Payworld biz

The agency has won Payworld’s creative mandate; marketing budget is pegged at Rs 14 cr, most of which will be spent on digital & BTL activities

Shree Lahiri Jun 7, 2012 8:28 PM

Infinity Advertising beefs up creative team

Senior-level appointments at Infinity Advertising; Kunjan Verma joins as Creative Director (Copy) and Avijit Sen as Creative Vice President (Art)

Shree Lahiri Jun 6, 2012 8:57 PM

Infinity Advertising beefs up creative team

Senior-level appointments at Infinity Advertising; Kunjan Verma joins as Creative Director (Copy) and Avijit Sen as Creative Vice President (Art)

Shree Lahiri Jun 6, 2012 8:57 PM

Travel players up the marketing ante

Established and new travel companies have undertaken aggressive marketing routes to ensure business sustenance and growth

Shree Lahiri Jun 5, 2012 8:08 PM

India News MP & Chhattisgarh launched on June 3

This will be followed by expanding to Himachal and Uttarakhand

Shree Lahiri Jun 4, 2012 7:55 PM

AFAA to campaign for select non-political issues

Pradeep Guha, the newly-elected Chairman of AFAA, shares the action plan for Asia as well as the issues that the advertising body will focus on

Shree Lahiri Jun 2, 2012 7:53 PM

Firstpost TVC goes the eco-friendly way

The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online

Shree Lahiri May 30, 2012 2:24 AM

Win-win for KKR and Nokia?

Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders

Shree Lahiri May 29, 2012 8:57 PM

Kurkure engages consumers innovatively

Kurkure and Talenthouse launch ‘Design &Win’ contest, wherein consumers get a chance to design Kurkure’s Diwali gift boxes

Shree Lahiri May 28, 2012 7:49 PM

Reporter’s Diary: Double dhamaka

exchange4media’s Shree Lahiri takes up two recent headlines that will have far-reaching impact in the hype-driven and media-led times that we live in

Shree Lahiri May 26, 2012 7:26 PM