Authors
The future is not gloomy: Shantanu Bhanja

Plurality of news has to be maintained, says Shantanu Bhanja, CMO, HT Media, while self-regulation can ensure that people are not misled

Shree Lahiri Jul 28, 2012 9:51 PM

The Ramp returns with Asian supermodel hunt

The Ramp has roped in Lawman Pg 3 as the title sponsor, while Deccan Chronicle, Atelier and Barista are the other sponsors on board

Shree Lahiri Jul 26, 2012 9:16 PM

Olympics 2012: Brands drum up national pride

When it comes to the Olympic Games, it’s no longer about brands showing ads on TV or displaying one’s logo in the ad; it’s about ‘engaging’ the consumer

Shree Lahiri Jul 25, 2012 8:33 PM

Urdu media faces many challenges: Navin Suri

The Chief Editor of The Daily Milap shares that Urdu papers have perfected the art of personalised approach, yet they do not attract marketers

Shree Lahiri Jul 23, 2012 6:48 PM

Market dynamics define growth: Jwalant Swaroop

The COO Publishing of Lokmat shares his experience of establishing Lokmat and creating ‘New Maharashtra’, at INK 2012

Shree Lahiri Jul 23, 2012 6:43 PM

Print needs to build its local muscle: Rahul Kansal

BCCL sees a huge growth market in small towns as the advertising pie moves downwards to the next tier, says Executive President Rahul Kansal

Shree Lahiri Jul 23, 2012 12:19 AM

I am not comfortable with the word ‘local’: Varghese Chandy

It was a challenge to take Kerala to the rest of India, says the Chief General Manager, Marketing Advertising Sales of Malayala Manorama

Shree Lahiri Jul 23, 2012 12:17 AM

Tale of 2 nations: Sarmad Ali & Rahul Kansal on media in India, Pak

Rahul Kansal, Executive President, BCCL and Sarmad Ali, MD, Jang Group discuss the state of newspapers on both sides of the border & the striking similarities

Shree Lahiri Jul 21, 2012 10:05 PM

Magazines are ‘better’: Mitrajit Bhattacharya

With the conversation moving from quantity to quality, magazines have been able to stand their ground, says Chitralekha Group’s President

Shree Lahiri Jul 20, 2012 7:51 PM

Magazines make brands vibrant: Maheshwer Peri

The Chairman of Pathfinder highlights how magazines have effectively helped launch and sustain brands

Shree Lahiri Jul 20, 2012 7:39 PM

“Research can drive a new currency to market products”

Ambika Srivastava, Chairperson, ZenithOptimedia, highlights the various ways magazines have proved to be a powerful tough point for brands

Shree Lahiri Jul 20, 2012 7:12 PM

“Differentiate magazines for readers & advertisers”

Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts

Shree Lahiri Jul 19, 2012 10:05 PM

McDowell’s bets on friendship in new TVC

The TVC ‘Dosti ka No. 1 spirit’ has been created by DDB Mudra, Bangalore as part of its UB mandate

Shree Lahiri Jul 17, 2012 8:19 PM

Woodland earmarks 30-40 pc spends for green initiatives

Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved

Shree Lahiri Jul 11, 2012 8:07 PM

The 'Shubh Aarambh' impact

From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sweet deal for Cadbury

Shree Lahiri Jul 10, 2012 8:15 PM

“We have become ‘newsy’ people today”

With TV becoming a ‘tamasha’ in its quest for TRPs and to get eyeballs, industry experts wonder whether it is time to rewrite media laws

Shree Lahiri Jul 7, 2012 8:33 PM

Product integration drives Samsung Olympics campaign

Top bloggers from 20 nations will write posts and produce a daily show throughout the London Olympic Games using Samsung products

Shree Lahiri Jul 6, 2012 8:30 PM

Emerging markets in India growing at 60% for Canon

Canon has witnessed growth of 60 per cent in emerging markets, while top cities have grown 15 per cent, says Alok Bharadwaj, Sr VP, Marketing, Canon India

Shree Lahiri Jul 2, 2012 7:00 PM

Bihar – A story of resurgence and resilience

The task ahead for Bihar is to awaken its people’s potential & re-branding ‘Bihari’ to enterprise and determination, says Dheeraj Sinha

Shree Lahiri Jun 30, 2012 8:29 PM

Why humour works?

A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool

Shree Lahiri Jun 29, 2012 8:45 PM