Go beyond voucherisation in e-comm: Experts

While e-commerce business is growing, there isn’t much brand imagery, feel industry experts

Shree Lahiri Aug 31, 2012 7:28 PM

How to make in-film branding a hit

Today brands are latching on to films for greater visibility, experts point out some pitfalls to avoid while devising branding plans

Shree Lahiri Aug 30, 2012 8:29 PM

Bloomberg TV goes for shock value for ‘The Outsider’

The multi-media campaign created by Triton adopts a contrarian stance & presents the debate show’s host Tim Sebastian as a ‘rabble rouser’

Shree Lahiri Aug 29, 2012 6:19 PM

“Keep the viewer at the centre of decisions”

Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph

Shree Lahiri Aug 27, 2012 8:11 PM

ENBA 2012: Jury lays stress on content integrity

Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24

Shree Lahiri Aug 25, 2012 9:24 PM

FoxyMoron wins digital duties for L’Oreal Paris

The digital medium is a great storytelling platform for a beauty brand, says Manashi Guha of L'Oréal Paris

Shree Lahiri Aug 23, 2012 8:32 PM

HT refreshes brand BrunchQ

BrunchQ, the quarterly brand extension of HT’s lifestyle supplement Brunch, has sharpened its focus to help readers in their ‘Quest for Good Life’

Shree Lahiri Aug 22, 2012 10:37 PM

Brands turn Independence Day into sales extravaganza

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

“The challenge of competition is not new to print media”

IIM Bangalore’s Prof Rishikesha T Krishnan highlights the challenges that print media faces and how it can integrate Internet into its business strategy

Shree Lahiri Aug 10, 2012 7:21 PM

Media’s primary role has to be social: Javed Jabbar, JJ Media, Pakistan

Pakistan has a thriving media environment and is witnessing a parallel FMCG economy with MNCs like Nestle, Unilever, etc., says Javed Jabbar

Shree Lahiri Aug 9, 2012 11:55 PM

Bangladesh media struggling with many challenges

Matiur Rahman of Prothom Alo, Bangladesh, throws light on the various factors that are holding back the media industry in his country

Shree Lahiri Aug 9, 2012 12:33 AM

AAI to launch monthly lounge magazine

The magazine, Airport India, will be launched by Airports Authority of India in September; it will be published by Trendsetter Marketing

Shree Lahiri Aug 6, 2012 8:40 PM

‘Daddy Diaries’ engages young fathers

‘Daddy Diaries’, an initiative by Lodha’s New Cuffe Parade, reaches out to young fathers to spend quality time with their children

Shree Lahiri Aug 6, 2012 8:27 PM

Pulp Strategy launches augmented reality mobile app

The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media

Shree Lahiri Aug 6, 2012 8:26 PM

Bringing to life the Servo brand proposition

Created by Draftfcb Ulka, the new ad for Servo shows how everything the lubricant brand from IndianOil touches comes to life

Shree Lahiri Aug 2, 2012 8:38 PM

India is tailor-made for Discovery Kids: Rahul Johri

Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy

Shree Lahiri Aug 1, 2012 9:12 PM

Digitisation can boost revenues of LCOs

Exset believes its Digital Monetisation System can change the way cable operators view digitisation

Shree Lahiri Jul 31, 2012 8:49 PM

Marketers need to break through the comfort zone

Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates

Shree Lahiri Jul 30, 2012 8:21 PM

Experiential is changing consumer behaviour

Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential

Shree Lahiri Jul 30, 2012 8:00 PM

Think beyond borders: Pulak Bagchi

Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India

Shree Lahiri Jul 30, 2012 6:59 PM