Authors
Go beyond voucherisation in e-comm: Experts?blur=25

While e-commerce business is growing, there isn’t much brand imagery, feel industry experts

Shree Lahiri Aug 31, 2012 7:28 PM

How to make in-film branding a hit?blur=25

Today brands are latching on to films for greater visibility, experts point out some pitfalls to avoid while devising branding plans

Shree Lahiri Aug 30, 2012 8:29 PM

Bloomberg TV goes for shock value for ‘The Outsider’?blur=25

The multi-media campaign created by Triton adopts a contrarian stance & presents the debate show’s host Tim Sebastian as a ‘rabble rouser’

Shree Lahiri Aug 29, 2012 6:19 PM

“Keep the viewer at the centre of decisions”?blur=25

Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph

Shree Lahiri Aug 27, 2012 8:11 PM

ENBA 2012: Jury lays stress on content integrity?blur=25

Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24

Shree Lahiri Aug 25, 2012 9:24 PM

FoxyMoron wins digital duties for L’Oreal Paris?blur=25

The digital medium is a great storytelling platform for a beauty brand, says Manashi Guha of L'Oréal Paris

Shree Lahiri Aug 23, 2012 8:32 PM

HT refreshes brand BrunchQ?blur=25

BrunchQ, the quarterly brand extension of HT’s lifestyle supplement Brunch, has sharpened its focus to help readers in their ‘Quest for Good Life’

Shree Lahiri Aug 22, 2012 10:37 PM

Brands turn Independence Day into sales extravaganza?blur=25

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

“The challenge of competition is not new to print media”?blur=25

IIM Bangalore’s Prof Rishikesha T Krishnan highlights the challenges that print media faces and how it can integrate Internet into its business strategy

Shree Lahiri Aug 10, 2012 7:21 PM

Media’s primary role has to be social: Javed Jabbar, JJ Media, Pakistan?blur=25

Pakistan has a thriving media environment and is witnessing a parallel FMCG economy with MNCs like Nestle, Unilever, etc., says Javed Jabbar

Shree Lahiri Aug 9, 2012 11:55 PM

Bangladesh media struggling with many challenges?blur=25

Matiur Rahman of Prothom Alo, Bangladesh, throws light on the various factors that are holding back the media industry in his country

Shree Lahiri Aug 9, 2012 12:33 AM

AAI to launch monthly lounge magazine?blur=25

The magazine, Airport India, will be launched by Airports Authority of India in September; it will be published by Trendsetter Marketing

Shree Lahiri Aug 6, 2012 8:40 PM

‘Daddy Diaries’ engages young fathers?blur=25

‘Daddy Diaries’, an initiative by Lodha’s New Cuffe Parade, reaches out to young fathers to spend quality time with their children

Shree Lahiri Aug 6, 2012 8:27 PM

Pulp Strategy launches augmented reality mobile app?blur=25

The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media

Shree Lahiri Aug 6, 2012 8:26 PM

Bringing to life the Servo brand proposition?blur=25

Created by Draftfcb Ulka, the new ad for Servo shows how everything the lubricant brand from IndianOil touches comes to life

Shree Lahiri Aug 2, 2012 8:38 PM

India is tailor-made for Discovery Kids: Rahul Johri?blur=25

Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy

Shree Lahiri Aug 1, 2012 9:12 PM

Digitisation can boost revenues of LCOs?blur=25

Exset believes its Digital Monetisation System can change the way cable operators view digitisation

Shree Lahiri Jul 31, 2012 8:49 PM

Marketers need to break through the comfort zone?blur=25

Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates

Shree Lahiri Jul 30, 2012 8:21 PM

Experiential is changing consumer behaviour?blur=25

Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential

Shree Lahiri Jul 30, 2012 8:00 PM

Think beyond borders: Pulak Bagchi?blur=25

Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India

Shree Lahiri Jul 30, 2012 6:59 PM