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2-min video: "Use technology to engage women shoppers"?blur=25

Melanie Howard, Co-Founder & Chair of Future Foundation shares how brands can tap the middle-class women shoppers in Asia

Shobhana Nair Mar 9, 2013 9:10 PM

2-min video: "Brands need to think about internet through mobile"?blur=25

Creating brand messaging and interacting with consumers through the mobile is much more complex, says Matt Blackborn of Starcom MediaVest Group

Shobhana Nair Mar 9, 2013 8:44 PM

2-min video: Physical HQ is an archaic concept: Vikram Sakhuja?blur=25

The first Global Chief Executive to be sitting out of India, Vikram Sakhuja heads Maxus, but how does he manage his operational work? Find out…

Shobhana Nair Mar 9, 2013 8:12 PM

STAR Network reshuffles top ad sales management?blur=25

Kevin Vaz will now be Biz Head of English channels & Jalsha. Amit Chopra will take over Vaz’s role of Network Sales Head for the entire STAR Network

Shobhana Nair Mar 8, 2013 7:11 PM

We all are ‘Mad Men’ but we are also ‘Math Men’: Sir Martin Sorrell?blur=25

“Our business is not only an art but also a science with traditional people. This balance is very good,” shares the CEO of WPP

Shobhana Nair Mar 8, 2013 7:04 PM

Mindshare leads India wins at Festival of Media Asia Awards?blur=25

Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel

Shobhana Nair Mar 7, 2013 7:27 PM

Middle-class consumers give more opportunities: Rahul Welde?blur=25

With 30% of the population in the middle class segment and growing, brands are vying for a share of this lucrative pie, says the VP - Media, Unilever

Shobhana Nair Mar 6, 2013 8:15 PM

Bloomberg is not focused on just profits: Andrew Lack?blur=25

Bloomberg seeks much more than profits, says the CEO of Bloomberg Media Group, adding that focus is on providing a level of qualitative content

Shobhana Nair Mar 6, 2013 6:18 PM

Mindshare leads India wins at Festival of Media Asia Awards 2013?blur=25

Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel

Shobhana Nair Mar 6, 2013 6:13 PM

Location of agencies has ceased to matter: Vikram Sakhuja?blur=25

There can’t be a singular globalised media strategy to talk to consumers. Ideas need to be activated on the ground, says Global Chief Executive of Maxus

Shobhana Nair Mar 6, 2013 3:14 AM

‘Target Asia’ is the new global mantra?blur=25

MNCs are now focussing on grabbing a share of the Asian market pie as the region accounts for more than 60% of the world's population

Shobhana Nair Mar 6, 2013 1:05 AM

India in the spotlight with 30 nominations at Festival of Media Asia?blur=25

The awards night will be held tonight at Sentosa, Singapore. Mindshare has the maximum number of nominations

Shobhana Nair Mar 5, 2013 6:55 PM

Festival of Media Asia gets underway today?blur=25

WPP’s Sir Martin Sorrell, Bloomberg’s Andy Lack, JWT’s Tom Doctoroff, Unilever’s Rahul Welde & Maxus’ Vikram Sakhuja are among 47 key speakers

Shobhana Nair Mar 4, 2013 8:38 PM

Indian TV channels tap global markets for growth?blur=25

Indian TV networks are increasingly looking to monetise their offerings in international markets. Here is a look at the risks & challenges…

Shobhana Nair Feb 27, 2013 8:34 PM

In-cinema advertising catches advertiser eye?blur=25

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM

Embrace change, think of it like an opportunity: Nitin Paranjpe?blur=25

The CEO & MD of HUL talks about dealing with change. He shares how the company has managed to stay ahead of times by observing trends

Shobhana Nair Feb 15, 2013 7:49 PM

BCCL and Yogesh Radhakrishnan in a legal tussle?blur=25

The joint venture between BCCL and MNDIL has gone kaput. Now, Times Television Network will be distributed through TheOneAlliance

Shobhana Nair Feb 8, 2013 7:13 PM

“Magazines have to be relevant to screenagers”?blur=25

Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers

Shobhana Nair Feb 6, 2013 7:06 PM

PE investment in media & entertainment declines in 2012, says report?blur=25

M&E slipped to the tenth position in the top PE sectors of 2012. It held 8th position in 2011, acc to ranking by Grant Thornton

Shobhana Nair Feb 5, 2013 7:17 PM

Global leaders meet at Ipsos?blur=25

Ipsos held its first global conference in India after acquiring Synovate in 2011. The conference was attended by Global CEOs of 86 countries

Shobhana Nair Feb 5, 2013 5:06 AM