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Voice?blur=25

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

advertising?blur=25

Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends

Shikha Paliwal Sep 24, 2019 8:44 AM

Bianca Best?blur=25

Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India

Shikha Paliwal Sep 24, 2019 8:40 AM

FlipkartZomato?blur=25

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

GouravRakshit?blur=25

The COO of Viacom18 Digital Ventures talks about the launch of Colors Telugu on Voot in a digital-first approach

Shikha Paliwal Sep 19, 2019 9:01 AM

Voice?blur=25

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

KanikaMittal?blur=25

Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more

Shikha Paliwal Sep 13, 2019 8:10 AM

apple?blur=25

Apple is set to launch its OTT service in November at a mere Rs 99 a month. We ask experts what it means for the OTT players in India

Shikha Paliwal Sep 12, 2019 8:53 AM

SocialMedia?blur=25

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

3D?blur=25

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

MVS Murthy Tata Mutual Fund?blur=25

MVS Murthy, Head of Marketing & Digital, TATA Asset Management Ltd. explains why Tata Mutual Fund chose to go the digital way for their campaigns

Shikha Paliwal Sep 3, 2019 9:08 AM

SanjivMehta?blur=25

In his Keynote Address, Mehta, Chairman & MD, Hindustan Unilever Limited, spoke about the three Ps that are changing the game for businesses in their preparation to be future ready

Shikha Paliwal Aug 30, 2019 8:40 AM

digital?blur=25

Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come

Shikha Paliwal Aug 28, 2019 8:44 AM

OTT Platforms?blur=25

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

DeepaNaair?blur=25

The Marketing Director at IBM India -South Asia explains how brands need to innovate if they want to stay relevant in a digital age

Shikha Paliwal Aug 22, 2019 8:06 AM

zomato?blur=25

The food delivery app has once again pushed its creative boundaries, placing an ad in the matrimonial section and cheekily positioning itself as a prospective brand looking for customers

Shikha Paliwal Aug 20, 2019 8:47 AM

Isobar Shams Jasani?blur=25

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

TikTok?blur=25

Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base

Shikha Paliwal Aug 16, 2019 8:12 AM

Abhishek Joshi?blur=25

Abhishek Joshi, Head, Marketing & Business Partnerships at MX Player, on the platform’s journey so far and what is driving the growth in the OTT industry

Shikha Paliwal Aug 14, 2019 7:56 AM