Authors
Zee5 logo?blur=25

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

digital ads?blur=25

The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only

Shikha Paliwal Nov 6, 2019 8:43 AM

Matthew Gyves, Director, Creative Cloud Video, Adobe Systems?blur=25

Matthew Gyves, Director, Creative Cloud Video, Adobe Systems shares how India has always been strong towards their products, but they are not resting on their laurels just yet

Shikha Paliwal Nov 4, 2019 7:31 AM

Celebs of the Influencer market?blur=25

With fans that run into thousands and even millions on social media platforms, these young creators are making a splash in the influencer industry. Meet the digital celebrities empowering brands

Shikha Paliwal Oct 31, 2019 8:21 AM

Niraj Ruparel Mindshare?blur=25

Niraj Ruparel, National Head – Mobile, Mindshare India, delves into the nuances of voice tech, the future of voice and how brands can ensure voice interaction for users is a seamless experience

Shikha Paliwal Oct 29, 2019 8:37 AM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

AnuraagSrivastava?blur=25

Srivastava, COO, Rainshine Entertainment, delves into the restructuring of Culture Machine and the strategy ahead for the newly formed entities

Shikha Paliwal Oct 24, 2019 8:48 AM

OTT?blur=25

We speak to industry experts to find out if the players in the space are ready for content regulation

Tasmayee Laha Roy & Shikha Paliwal Oct 24, 2019 8:15 AM

Anuj Rustagi?blur=25

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it

Shikha Paliwal Oct 23, 2019 8:55 AM

OML?blur=25

In conversation with exchange4media, Gunjan Arya, Managing Partner, OML, talks about the company’s journey as creators of content for OTT platforms, success of their Global Creator Network and more

Shikha Paliwal Oct 22, 2019 8:40 AM

Siddharth?blur=25

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal Oct 21, 2019 9:03 AM

Rubeena?blur=25

Singh, CEO, iProspect, talks about the launch of 'iProspect Voice Assist' for clients under its Solutions Lab and plans to help brands prepare for Voice technology

Shikha Paliwal Oct 18, 2019 8:55 AM

Flipkart?blur=25

Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content

Shikha Paliwal Oct 17, 2019 8:57 AM

Facebook?blur=25

As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers

Shikha Paliwal Oct 17, 2019 8:21 AM

Josh Gallagher?blur=25

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

MobileReport?blur=25

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal Oct 14, 2019 8:38 AM

KedraApte?blur=25

‘Mobilizing the consumer ecosystem’ was the topic of choice for Apte, VP Marketing-India, Castrol

Shikha Paliwal Oct 12, 2019 8:21 AM

TikTok?blur=25

We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform

Shikha Paliwal Oct 11, 2019 7:49 AM

NikkiMendonca?blur=25

Nikki Mendonça, President of Accenture Interactive Operations, speaks about the unveiling of their ‘experience activation network’ in Mumbai

Shikha Paliwal Oct 7, 2019 7:45 AM

festivals?blur=25

Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium

Shikha Paliwal Oct 3, 2019 8:47 AM