With #MyFevicolAd contest, the brand has invited the common man to come up with their own creatives and upload them on the official Fevicol pages on social media

Shikha Paliwal Dec 18, 2019 8:29 AM

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Former HUL Chairman, Padma Vibhushan Ashok Ganguly, and HUL Chairman Sanjiv Mehta attend the launch of the book in which Sitapati has captured his experiences as the inside man of HUL

Shikha Paliwal Dec 16, 2019 8:51 AM

Instagram as a marketing platform is a big draw for brands to expand their businesses

Shikha Paliwal Dec 13, 2019 8:48 AM

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Recognising the need to boost their presence in the digital space, jewellery brands are increasing their ad spends on the medium to target the digitally-savvy customer

Shikha Paliwal Dec 10, 2019 9:05 AM

Niraj Ruparel, National Head – Mobile, Mindshare India, shares the potential mSamvaad, a Voice-driven platform, holds for brands for connecting with rural India

Shikha Paliwal Dec 9, 2019 9:21 AM

While some industry heads say the removal of likes will bring the focus back on content, others believe influencers will now need to look for other ways to showcase their scale & impact

Shikha Paliwal Dec 5, 2019 8:55 AM

While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger

Shikha Paliwal Dec 4, 2019 8:59 AM

With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celebrity now means serious business

Shikha Paliwal Dec 2, 2019 8:22 AM

Findings by Comscore reiterate India’s love for news even in the online world, Aaj Tak tops Hindi news consumption and DailyHunt is the leading news aggregator, Network18 tops video news category

Shikha Paliwal Nov 29, 2019 3:55 PM

ShareChat Chief Business Officer, Sunil Kamath, talks about how brands can benefit from the platform’s regional reach and scale, as it opens its doors to advertisers

Shikha Paliwal Nov 25, 2019 9:16 AM

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

Nidhi Srivastava, BASES Lead, Nielsen South Asia, shares insights on innovations within the FMCG sector, the idea behind Top Breakthrough Innovations Awards for India, and more

Shikha Paliwal Nov 20, 2019 8:49 AM

Stephen Dolan, MD-APAC, IAS, talks about the importance of ad verification in an increasingly complex digital world and the impact of a brand's ad environment on consumer perceptions

Shikha Paliwal Nov 19, 2019 8:56 AM

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

Shikha Paliwal Nov 19, 2019 8:39 AM

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

Vserv Co-founder & CEO, Dippak Khurana, explains how the BFSI sector can leverage the Vserv - Experian partnership and how it will help improve efficiency in the FinTech space

Shikha Paliwal Nov 12, 2019 8:48 AM

We take a look at the tasks and challenges awaiting Gupta as Google’s new Country Manager and Vice President of Sales & Operations

Shikha Paliwal Nov 11, 2019 9:40 AM