Authors
Divya Dixit?blur=25

In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best

Shikha Paliwal Jan 31, 2020 1:15 PM

Smartphones?blur=25

With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

Sunil Nair?blur=25

Nair shares his vision for the platform and how it aims to hit 100 million Monthly Active Viewers by mid-2020

Shikha Paliwal Jan 23, 2020 1:25 PM

app annie?blur=25

In India, MX Player, Amazon, TikTok top the charts on App Annie’s the list of Breakthrough Apps. We bring you some of the highlights from the report

Shikha Paliwal Jan 22, 2020 9:20 AM

Isobar?blur=25

Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell us why they want to build exceptional brands with exceptional people

Shikha Paliwal Jan 22, 2020 9:08 AM

Mobile advertising?blur=25

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

Sameer Singh?blur=25

Sameer Singh, VP, Monetization, TikTok India, says the platform will continue to work towards developing interactive, trendsetting content & collaborate with advertisers to supplement their campaigns

Shikha Paliwal Jan 16, 2020 9:17 AM

VOOT?blur=25

If 2019 was about setting targets, this year for VOOT will be about achieving them. Akash Banerji, Business Head- AVoD shares what has helped VOOT bag 100 MAUs and also his vision for the platform

Shikha Paliwal Jan 15, 2020 9:27 AM

YouTube?blur=25

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM

youtube?blur=25

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

Deepika TikTok?blur=25

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM

ott?blur=25

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

Aparna Acharekar?blur=25

Aparna Acharekar, Programming Head, ZEE5 India, says while digital films are a part of the platform's content strategy, their focus this year will also remain on their original web series space

Shikha Paliwal Jan 3, 2020 8:37 AM

OTT?blur=25

As 2019 ends on a promising note for the Indian OTT market, 2020 will belong to regional markets, quality content, consolidation and more, say experts

Shikha Paliwal Dec 30, 2019 9:22 AM

Yogesh Manwani?blur=25

Yogesh Manwani, Head AVOD, SEO News and Stories, ZEE5, shares why 2019 has been a special year for them and how 2020 too holds a promise of being bigger and better

Shikha Paliwal Dec 27, 2019 8:48 AM

The Diamond Journey?blur=25

Diamond Producers Association has released its latest ad film for their ‘Real is Rare, Real is a Diamond’ campaign, which ticks all the right boxes

Shikha Paliwal Dec 26, 2019 9:23 AM

People movements?blur=25

Almost every month of 2019 saw some high profile people movements; exchange4media takes a stock at some of those that created quite a stir

Shikha Paliwal Dec 24, 2019 9:37 AM

MX Player Queen?blur=25

MX Player's Content Head, Gautam Talwar says that the success of their Tamil web series 'Queen' proves that language is not a barrier for a good story

Shikha Paliwal Dec 24, 2019 9:05 AM

Digital trends?blur=25

From focus on data interpretation to brands taking a regional approach & hyper-personalization, industry experts share their predictions for 2020

Shikha Paliwal Dec 24, 2019 8:50 AM

52 Red Pills Eika and Siddharth Banerjee?blur=25

52 Red Pills, a book by Siddharth Banerjee, Director, Global Sales Organisation, Facebook India and wife Eika Banerjee, CEO, Future Learning is on shelves now

Shikha Paliwal Dec 20, 2019 8:45 AM