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The new TVC for Pizza Hut encapsulates the dilemma of today’s youngsters when it comes to treating their friends. The whole point of the ad is to inform about the economical price range at Pizza Hut so that today’s youngsters don’t shy away from treating their friends out.

Shikha 26-May-2010

The role of digital media, especially social media, came up for special discussion at the inaugural PR & Corporate Communications Summit. Panelists also spoke about the close synergy between marketing and corporate communication and the need to explore that further.

Shikha 24-May-2010

Despite maintaining a low-key profile, David, Ogilvy's youngest agency brand, has been quite busy. After bagging quite a few new clients, including brands from Dabur and GlaxoSmithKline, and roping in Vandana Das as Branch Head, David is now set to get a new office in Delhi.

Shikha 24-May-2010

ESPN is on the lookout for a creative partner for the upcoming Champions League Twenty20 tournament. Several leading creative agencies are said to have been invited for the pitch that will take place next week. Though the account size could not be ascertained, it is believed to be huge.

Shikha 20-May-2010

IMN News (formerly NewsX) has an uphill task ahead of it, if media planners’ reaction is anything to go by. While the rebranding exercise has been welcomed by the media planners, it’s a wait and watch to see what changes will be effected in its content line-up and positioning. The general consensus is that changing the channel name is not enough.

Shikha 13-May-2010

Delhi is set to get a new Ad Club. The initiative is led by Prathap Suthan, National Creative Director, Cheil Communications. The club currently goes with a temporary name of ‘The Delhi Alternative’. According to Suthan, “Delhi being one of the major advertising hubs, deserves to have an ad club or forum to provide feedback to industry and lead the industry higher.”

Shikha 11-May-2010

Broadcast24 will soon add a dedicated sports news channel to its kitty. Christened, Sports24, the new channel will sport a youthful look and feel. Anurradha Prasad, MD, BAG Films, explained, “The requirement is of dedicated sports news 24x7. Only 30-40 per cent of the content on news channels right now is on sports, whereas we will offer the audience sports news content as it happens all the time.”

Shikha 07-May-2010

Hindustan Times has appointed Sudeep Mukhia as Resident Editor in Delhi. Mukhia takes over from Yashwant Raj, who now moves to Washington DC as HT’s North America representative. Mukhia comes from CNN-IBN, where he was part of the channel’s launch team in 2005. He would report to Sanjoy Narayan, Editor-in-Chief, Hindustan Times.

Shikha 04-May-2010

Move over Jaaved bhai and your ‘It’s different’ sauce. Here comes ‘stuntwoman’ Shefali Chayya, who is ready to go to any lengths to lay her hands on the newly launched Del Monte sauces. The new ad grabs the attention and leaves one curious to know what the sauces taste like.

Shikha 27-April-2010

The new ad for Airtel Digital TVR banks on the Saif-Kareena chemistry to highlight its feature, wherein one can record one’s favourite show with the help of one’s mobile phone even when one is outside the house. A chirpy Kareena would remind one of the bubbly Geet in the movie ‘Jab We Met’.

Shikha 22-April-2010

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